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The Risks of Personalization: When Marketers Cross the Line

Zoominfo

Personalization. Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. But, what we haven’t discussed are the risks of personalization—or more specifically, what happens when a campaign is too personalized.

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HubSpot’s June 2023 releases: The manager’s guide

Martech

Generating personalized sales emails from within HubSpot Sales Chrome Extension for Gmail. Reporting updates You can now better understand how sequences are performing, how your sales team is executing sequences, and which sequence steps create booked meetings, using step-level analytics and the meeting rate report (beta).

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Sales Prospecting: Top Tricks to Scale Pipeline Generation in 2024

DealSignal

When the sales prospecting process or approach is riddled with weak spots, no amount of outreach will lead to the amount of booked meetings or conversions that you need. There’s only so much a person can do in an eight-hour work day—or even a 10, 12, or 14-hour work day. Volume is good, but volume with personalization is key.

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Sales Prospecting: Top Tricks to Scale Pipeline Generation in 2023

DealSignal

When the sales prospecting process or approach is riddled with weak spots, no amount of outreach will lead to the amount of booked meetings or conversions that you need. There’s only so much a person can do in an eight-hour work day—or even a 10, 12, or 14-hour work day. Volume is good, but volume with personalization is key.

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Sales Prospecting: Top Techniques & Tools to Scale Pipeline Generation in 2022

DealSignal

When the sales prospecting process or approach is riddled with weak spots, no amount of outreach will lead to the amount of booked meetings or conversions that you need. There’s only so much a person can do in an eight-hour work day—or even a 10, 12, or 14-hour work day. Poor quality data. Low-volume vs high-volume prospecting.

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How to Avoid the Spam Trap

DiscoverOrg

While it’s impossible to avoid them entirely, good data hygiene may limit exposure. And BriteVerify talks about a client who adhered to best practices by the book when building IP and domain reputation. Fake address for real person. DiscoverOrg doesn’t scrape data from these types of websites for this very reason.

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#COSeries Recap: Top Priorities For B2B Strategies In New Reality

Content4Demand

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.