The Forward Observer

DECEMBER 1, 2023

DISCOVER Questions® for Connections, Clarity & Control: The 10th Anniversary Edition by Deb Calvert About the Book Field research, interviews, and practical application + updates for communicating effectively in these turbulent times. Douglas Burdett, host of The Marketing Book Podcast. Don’t know how to leave an iTunes review?

Buyer Personas 169

Buyer Personas Barriers Click Rate Marketing & Strategy 169

The Forward Observer

DECEMBER 22, 2023

Stop Starvation Marketing: 23 Power Growth Moves For Health Tech, IT, Biotech Companies by Christine Slocumb About the Book Get ready to embark on a journey through 23 power moves that will help you grow a successful healthcare, biotech, or IT company. Action strategies are clearly outlined and provide a blueprint for success.

Planning 161

Planning Work Management Cold Calling Marketing & Strategy 161

The Forward Observer

OCTOBER 20, 2023

Inspire Your Buyers: Go to Market with a Story That Sizzles by Bruce Scheer About the Book Inspire Your Buyers provides a proven, tested model to develop a compelling go-to-market narrative that will accelerate your revenue growth while rapidly bringing your product, marketing, and sales teams into alignment.

Cross-Selling 130

Cross-Selling Click Rate Marketing & Strategy Amazon 130

Martech

DECEMBER 19, 2023

Make a fire in the fireplace, pour yourself a drink and open a good book. If you work in marketing, the idea of reading a book about something you do all day and surrounds you every waking moment might sound unappealing. As you head into 2024, here are six books to put on your reading list.

Paid Search Agency 112

Paid Search Agency Classified Ads Advertising Agencies Work Management 112

Tomorrow People

OCTOBER 8, 2020

Influence: The Psychology of Persuasion Robert Cialdini ( @RobertCialdini ) A classic almost as soon as it hit the shelves, Cialdini’s book centers on the universal principles of influence. Described by some as a ‘how-not-to’ guide, this book will have you laughing, wincing, and nodding along. These are backed up by solid research.

Marketing AI 296

Marketing AI Work Management Marketing Management Paid Search Agency 296

Martech

APRIL 15, 2024

What will customers remember after they have experienced your website, product, service or people? A tremendous amount of investment and resources are being focused on integrating AI into the customer experience , from automating responses to comments on social media to improving the call center experience. Impressive!

Marketing AI 117

Marketing AI Act-On Impressions Validation 117

Navigate the Channel

MAY 18, 2023

Not everyone reads books, or they only read e-books and digital publications – or listen to podcasts to keep them current on a topic. But books have their place, no matter the format, and we’re big fans of books that add to the conversation on brands and marketing. Read the book to learn more.

Brand Identity 123

Brand Identity Branding B2B B2B Thought Leadership 123

B2B Marketing Directions

APRIL 14, 2024

And saying 'is not' rather than 'isn't' when describing a product makes people pay three dollars more to get it." Source: HarperCollins Publishers These are just a few examples of the power of language cited by Jonah Berger in his latest book, Magic Words: What to Say to Get Your Way (HarperCollins Publishers, 2023).

Paid Search Agency 54

Paid Search Agency Custom Publishing Advertising Agencies Rules 54

Vision Edge Marketing

APRIL 12, 2022

They illustrate what is known as a product-led growth strategy (PLG). . A product-led growth strategy is a result of a shift in the expectations and requirements of B2B users. This shift has forced software solution companies to rethink their processes, from design to marketing to sales to customer support. . .

Enterprise Management 182

Enterprise Management Work Management Marketing Management Product 182

Webbiquity

NOVEMBER 12, 2018

And marketing technology can help, from ideation and research through production, promotion, and analytics. Before your organization spends hundreds or even thousands of dollars on new marketing, sales, and customer service tools in the coming year, visit Amazon and spend $4.99 ” — Shelly Kramer, CEO, V3 Broadsuite.

Buy 203

Buy Work Management Marketing Automation Services Marketing Management 203

B2B Marketing Directions

AUGUST 20, 2023

Source: BenBella Books, Inc. For years, astute business leaders have looked for ways to improve the quality and value of the products or services they offer. More recently, business leaders have recognized that delivering great customer experiences is vital to achieving competitive success. Examples: 1-800-Contacts, Calendly.

Ad brokers 40

Ad brokers Work Management Marketing Management Trigger Marketing 40

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Epic, breakout book.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Martech

MAY 31, 2023

Here are some marketing technology professional development books and podcasts that I find useful. Recommended books ‘Hello $FirstName: Profiting from Personalization’ by Rasmus Houlind and Frans Riemersma This is a brand new book from European martech thought leaders Houlind and Riemersma and it’s badly needed. No Cold Calls.’

Work Management 101

Work Management Viral Marketing Marketing Management Cold Calling 101

Webbiquity

NOVEMBER 29, 2022

But social media, review sites , and influencer marketing have exponentially amplified the voices of customers. In this transformed sales dynamic, when online reviews and customer testimonials heavily influence B2B buyers, building strong customer relationships is more important than ever. Image credit: Blake Wisz on Unsplash.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Optinmonster

APRIL 8, 2024

Are you struggling to get more traffic and conversions on your product pages? Want to learn how to create high-converting product pages to drive more sales? Product pages are one of the most pivotal pages on your e-commerce site. It’s where people decide to become your customers or leave your site for good.

Product 94

Product Lead Ranking Urgency Marketing Cross-Selling 94

Heinz Marketing

OCTOBER 27, 2023

This is the third and final book summary blog on Dunford’s “ Obviously Awesome! How to Nail Product Positioning so Customers Get It, Buy It, Love It ”. Whose opinion of your product matters the most? Best-fit customers are those who rave about you, refer you, and will be a reference for you.

Positioning 68

Positioning Process Account Based Marketing Opinions 68

Zoominfo

JULY 12, 2022

And to create a pipeline, you have to book meetings — which is no small feat. And the longer it takes to get a meeting on the books, the more likely you are to lose the opportunity altogether. ZoomInfo Schedule, our advanced scheduling software, allows site visitors to book a meeting directly with the right sales rep.

Zoominfo 100

Zoominfo Work Management Marketing Management Sales Cycle 100

SmartBug Media

MAY 9, 2023

HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. This blog will explore the latest product updates and how they can benefit your business. April 2023 Simplified Payment Links *available to all Payments customers **HubSpot payments are available to U.S.-based

Hubspot 98

Hubspot Enterprise Management Product Work Management 98

SendX

JULY 1, 2021

Consumers want products that meet their specific needs, and they want brands and marketing messages that “get” them. This is why harnessing the power of Voice of the Customer is more important than ever. WHAT IS VOICE OF THE CUSTOMER? At its simplest, Voice of the Customer, or VOC, is about listening to the consumer.

Business 354

Business Template Customer Satisfaction Analysis 354

Marketing Insider Group

JULY 8, 2020

Successful content marketing is all about solving your customers’ problems. We need to think of content marketing as our solution, more than our products. Because when you show customers how to face their challenges and come out victorious on the other side, it builds trust. Your content can do the same for your customers.

Work Management 337

Work Management Marketing Management Content Marketing Content 337

Zoominfo

AUGUST 25, 2020

Everyone wants to be efficient and productive. But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity. Even the most disciplined employees face productivity roadblocks. Even the most disciplined employees face productivity roadblocks.

Product 221

Product Work Management Marketing Management Planning 221

DiscoverOrg

APRIL 11, 2019

So order the margarita, stroll down to the beach, and grab a book for a little beach reading. We assume you have an old copy of How to Win Friends and Influence People in your bookcase, and certainly Dale Carnegie’s book is a must-read for anyone in customer-facing roles. Nobody cares about your product. What will it be?

Top of Funnel 211

Top of Funnel Cold Calling B2B Sales Outreach 211

Vision Edge Marketing

JUNE 6, 2023

Today’s highly competitive business environment is driven by the always-moving customer-centricity goal post. It requires creating customer value which in turn requires a customer-centric approach. So, achieving sustainable growth requires more than just increasing revenue or market share.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Lead Forensics

MARCH 7, 2024

Whether it’s acquiring valuable habits, kicking undesirable ones, or boosting your productivity, these books are packed with wisdom accumulated over years of experience. With such a wealth of knowledge available, there’s a book out there waiting to become your personal guide on your journey of self-improvement.

Personalization 52

Personalization Fulfillment Word of Mouth Creativity 52

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues. But where do you start with building a chatbot?

Paid Search Agency 101

Paid Search Agency Marketing AI Work Management Marketing Management 101

B2B Digital Marketer

MARCH 23, 2021

What could be the benefits of writing a book? Suppose you can write a book to addresses the conversations in the customers’ minds while gaining trust for answering those questions? You can give your readers, your target customer, the impression that you are knowledgeable, thus establishing credibility in your field.

Ideal Customer Profiles 52

Ideal Customer Profiles Service Product Psychographics 52

Anyword

FEBRUARY 9, 2022

Here are a bunch of the best copywriting books, who if you haven’t read already, you probably should add to your Kindle list. One of his most valuable pieces of advice is to write copy that sells products; if plain old English will get the job done, then the copy should cut back on being too “creative.”. “If Ogilvy on Advertising.

Copywriting 98

Copywriting Best Practices Amazon Advertisements 98

Lenny's Newsletter

SEPTEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. From a working product to feeling PMF typically took 9-18 months. Art by Natalie Harney.

CPO 145

CPO Product Work Management Enterprise Management 145

Contently

DECEMBER 21, 2022

Families visiting the Montgomery Ward in-store Santas would get a copy for free, the boss explains; Marketing hopes the allure of the story and the free-book promotion would boost holiday sales more than the generic coloring books Montgomery Ward Santas usually passes out to kids. Product Storytelling Framework. The problem.

Storytelling 128

Storytelling Product Peer-to-peer Viral Marketing 128

Walker Sands

SEPTEMBER 23, 2021

This week we were excited to welcome back Jonah Berger as our featured author at our sixth annual book club for marketers, Just a Book. As marketers, we often feel that if we provide enough information or make a compelling argument, we’ll be able to push our customers towards conversion. Understanding the Status Quo Bias.

Conversion 98

Conversion Paid Search Agency Barriers Advertising Agencies 98

Heinz Marketing

SEPTEMBER 26, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing In this blog, I continue to summarize April Dunford’s book on positioning, “ Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It ”. For part one of this book summary and learnings, please see my blog written here.

Positioning 68

Positioning Effectiveness Template Comparison 68

Martech

APRIL 7, 2023

While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: Three essentials for writing a good ChatGPT prompt Here is a roundup of actual AI-powered martech products, platforms and features announced this week. ToqueAI has added GPT-4 to its content creation platform. Get MarTech!

Product 103

Product Enterprise Management Copywriting User-Generated Content 103

Heinz Marketing

AUGUST 27, 2021

During these last few days of summer, as kids head back-to-school, the weather cools and you finish that chewing-gum-for-your-brain beach read, it’s the perfect time to recommit to your professional development goals by picking up one of these B2B business books. When you search Amazon for “marketing and sales books” 60,000+ options pop-up.

B2B Sales 122

B2B Sales B2B Marketing Work Management Marketing Management 122

KoMarketing Associates

DECEMBER 22, 2017

“Digital Master” is the series of guidebooks (21+ books) to perceive the multi-faceted impact digital is making to the businesses and society, help forward-thinking organizations navigate through the journey in a systematic way. Digital Master" intends to throw some light to make such a journey adventurous and enjoyable.

Digital Transformation 120

Digital Transformation Marketing Management Advertising Agencies Efficiency 120

Oktopost

JUNE 2, 2022

Shoshana Kordova, Director of Product Marketing at Datarails takes the hot seat. Arguably, one of the most important traits of a product marketer is being a good listener. If you do not know what your customers want or need from you, then your product will most certainly fall short of expectations and your business will fail.

Twitter 125

Twitter Product Planning Transparency 125

Marketing Insider Group

JANUARY 21, 2021

With this kind of spotlight coupled with the connections they make, you’ll find it’s easier to retain customers. The cumulative effects of trust and relationships from employee advocacy result in greater customer retention. Those relationships often lead to very loyal customers. That’s why you have to keep engaging customers.

Ideal Customer Profiles 298

Ideal Customer Profiles Social Media Trust Marketing Tagging 298

DemandBase

JULY 2, 2020

10 Books to Make You a Better Marketer. I’ve put together a list of my top books to help you become a better marketer. You’ll notice only a few books are “marketing” books, while many are about applied behavioral psychology. From ads and billboards to influencer marketing and product placements. Thanks, Brandon.

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122