Martech

OCTOBER 23, 2023

In their research, they investigate ways that businesses and customer behaviors are evolving. Shiva Corporation and Forrester Research. He’s the author of seven Amazon bestselling books about digital transformation, customer engagement and leadership. Many on the list are marketers and entrepreneurs themselves.

Digital Transformation 120

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 120

B2B Digital Marketer

MARCH 23, 2021

What could be the benefits of writing a book? Suppose you can write a book to addresses the conversations in the customers’ minds while gaining trust for answering those questions? You can give your readers, your target customer, the impression that you are knowledgeable, thus establishing credibility in your field.

Ideal Customer Profiles 52

Ideal Customer Profiles Service Product Psychographics 52

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

While marketers don’t exactly get the summer off, Fall is a perfect time to get back to into a learning and growth mindset with 30 books to stick on your reading list. Throughout the month of September, each day we will be covering a new influencer and their great book to help you elevate your marketing. Thought leadership. Engagement.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Vidyard

NOVEMBER 6, 2018

These team of sales development representatives (SDR) are using personalized 1-to-1 videos to stand out, book more meetings, and cush their quotas. is clearly differentiating themselves from competitors and booking more meetings with key prospects. Winner: Punch! —the sales development team at Punch!

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Martech

JANUARY 4, 2024

New channels, new platforms, new customer expectations, how do you keep on top of them all? She has written over 40 books, including the popular “eBay For Dummies” and “Online Marketing Made Easy” series, which have sold millions of copies. Ecommerce isn’t only digital anymore, it’s a key part of shopping at physical stores, too.

eCommerce 111

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 111

Zoominfo

JULY 23, 2021

Chatbots have the power to create a truly buyer-centric experience for customers. Acclaimed data expert and serial entrepreneur Peter Gentsch says in his book, AI in Marketing, Sales, and Services : “To the user, chatbots seem to be ‘intelligent’ due to their informative skills. However, no business runs 24/7.

Zoominfo 130

Zoominfo Ideal Customer Profiles Conversion High Quality Lead 130

Influitive

MAY 26, 2020

With that, another Forrester SiriusDecisions Summit is in the books. Influitive was proud to sponsor this virtual summit and connect with marketing, customer success and customer experience professionals from around the world. 1. […].

Forrester 29

Forrester Optimization Marketing & Strategy Marketing Strategy 29

Zoominfo

JULY 23, 2021

Chatbots have the power to create a truly buyer-centric experience for customers. Acclaimed data expert and serial entrepreneur Peter Gentsch says in his book, AI in Marketing, Sales, and Services : “To the user, chatbots seem to be ‘intelligent’ due to their informative skills. Qualify prospects based on your ideal customer profile.

Zoominfo 130

Zoominfo Ideal Customer Profiles Conversion High Quality Lead 130

DemandBase

FEBRUARY 21, 2019

What do you do when you and two colleagues have practiced Account-Based Marketing (ABM) for a combined 25+ years, participated in 1000+ customer and 2000+ prospect meetings, conducted 100+ ABM workshops and certified over 3000 ABM Experts, delivered hundreds of industry presentations, and are looking for something to do on our weekends?

Account Based Marketing 67

Account Based Marketing ABM DemandBase Top of Funnel 67

Vidyard

NOVEMBER 6, 2018

These team of sales development representatives (SDR) are using personalized 1-to-1 videos to stand out, book more meetings, and cush their quotas. is clearly differentiating themselves from competitors and booking more meetings with key prospects. Winner: Punch! the sales development team at Punch!

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

6sense

DECEMBER 10, 2021

Significant platform expansion, increased charitable giving, and new marquee customers underscore year of growth for the company. 6sense , the leading Account Engagement Platform , announced that it set company records in 2020 for customer, employee, and annual revenue growth. No Cold Calls.,

Paid Search Agency 62

Paid Search Agency Companies Cold Calling Buyer Intent 62

Martech

DECEMBER 7, 2021

In both cases, it was back to the ABM basics — prioritizing key accounts, whether to serve their growing needs or to preserve them as customers until the good times come around again. 10 books to gift a marketer this holiday season (from LinkedIn Marketing Solutions). Editorial Director. What we’re reading. The future of work.

Forrester 98

Forrester Account Based Marketing ABM Advertising Agencies 98

Biznology

DECEMBER 17, 2020

This year she published a terrific new book, Unapologetically Ambitious , which was just named one of Fortune’s ten best business books of 2020. Andy Hoar , former Forrester analyst, saw a hole in the B2B events marketplace and co-founded B2BNext , a lively conference dedicated to B2B eCommerce.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Content4Demand

MAY 26, 2020

I can’t imagine any business saying it’s not customer-centric, but the truth is that most aren’t there yet. Plenty of research and case studies have shown that a customer focus and outside-in business model—rather than inside-out—lead to efficient growth and market leadership. A commonly cited example is Toyota Motor Corp.,

Lead Ranking 66

Lead Ranking Lead Scoring Forrester B2B Sales 66

Martech

AUGUST 9, 2023

She is host of the GTM podcast and co-author, with Travis Henry, of the just-released book “Busting Silos.” Pam is author of three books: “Global Content Marketing,” “Effective Sales Enablement” and “The Modern AI Marketer.” She has also been named a LinkedIn Top Voice. LinkedIn: Pam Didner (12K followers) X (Twitter): @PamDidner (14.2K

Account Based Marketing 83

Account Based Marketing ABM DemandBase Marketing Analytics Tools 83

Marketing Insider Group

JULY 29, 2020

Take your closing rate as a percentage, multiply that by the number of leads generated by your campaign, and then multiply again by the average value of the lead, both in terms of immediate sales and in customer lifetime value. Customer Engagement and Retention Rates. New customers cost big bucks to acquire.

Top of Funnel 347

Top of Funnel ROI Lead Scoring Lead Ranking 347

Marketing Insider Group

DECEMBER 8, 2020

Digital transformation is a necessity to stay competitive and meet customer needs. B2B SMBs can achieve digital transformation with minimal friction by adopting the right technology, committing to digital marketing, empowering employees, and delivering optimal experiences for customers. The New Customer Experience.

Digital Transformation 276

Digital Transformation Marketing AI Work Management Marketing Management 276

Vidyard

NOVEMBER 6, 2018

These team of sales development representatives (SDR) are using personalized 1-to-1 videos to stand out, book more meetings, and cush their quotas. Runners-Up: Forrester, LeadIQ. is clearly differentiating themselves from competitors and booking more meetings with key prospects. Winner: Punch! Honorable Mentions: KPA, Pipefy.

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51

Only B2B

APRIL 10, 2024

Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue. You need a strategy to convert them into customers.” Content Marketing with Gated Forms: Offer valuable content (e-books, white papers) gated behind forms requiring contact information.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Lead Forensics

APRIL 16, 2024

AI can unlock a goldmine of customer data, revealing valuable insights into your leads’ challenges, interests, and online behavior. In fact, research by Accenture indicates that customers are 5x more likely to convert when they feel a company understands their individual needs.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Marketing Insider Group

MAY 3, 2021

In looking at some research, I found an interesting study from Forrester every B2B content marketer should see. Leaders often get picky about content because they read it as themselves, not the customer. Waffling or being uncertain won’t win over customers. Most industries are in a state of content marketing saturation.

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Biznology

JANUARY 16, 2017

One of the challenges business owners face is attracting new customers while trying to retain current customers. B2B companies tend to focus more resources on attracting new customers than retaining current customers. What does your B2B marketing program have to do with your customer retention strategy?

Pricing 80

Pricing Price Loyalty Forrester 80

KoMarketing Associates

SEPTEMBER 10, 2019

Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Forrester predicts B2B ecommerce will continue with a 10% compound annual growth rate (CAGR) for the next five years. trillion by 2023. billion online with U.S.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Marketing Insider Group

JULY 5, 2015

Is your gated content worth the relationship currency you’re asking your customers to pay? What you think is valuable content may be considered worthless to the customer on their buying journey! Do your customers value your content marketing enough to provide their contact information, email address or social sign-in credentials?

B2B Thought Leadership 100

B2B Thought Leadership Landing Pages Content Gartner 100

InsightSquared

SEPTEMBER 5, 2018

As part of our 2018 presence, we are partnering with our customers, industry leaders, and the revenue ops community to host two break-out sessions, as well as sponsor Ops-Stars. To book a time to meet with us, click here. Steve Keilen , VP, Sales and Customer Success, InsightSquared.

Marketing Attribution 159

Marketing Attribution DemandBase Forrester Forecasting 159

Outreach

JUNE 29, 2021

At Outreach, the Apple announcement further validated why we are investing in listening to customer sentiment, as opposed to over-indexing on traditional email metrics. This helps you better understand how your prospects are feeling, to inform a customer-centric sales approach. Privacy Is Top of Mind for Everyone, Including Outreach.

Privacy 98

Privacy Outreach Analysis Forrester 98

Nuvi

JANUARY 25, 2022

Reputation will now leverage Marlin’s investment to build on its category-creating Reputation Experience Management platform to enable brands to better understand customer feedback, and act on it. Not only is Reputation seeing exponential growth, but the customer experience industry is also thriving,” said Joe Fuca, CEO at Reputation.

Marketing Management 40

Marketing Management Advertising Agencies Lead Scoring Lead Ranking 40

SpotMe Blog

JUNE 28, 2023

1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. SpotMe , named an all-in-one event management platform in The Forrester Wave report, is one of the best alternatives to Boomset.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

chiefmartech

SEPTEMBER 20, 2022

Jay McBain , formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel, and ecosystem technology. The best-selling book Platform Revolution , released in 2016, was a major catalyst to these discussions. (A Disclosure: I manage HubSpot’s platform partnerships.).

Work Management 117

Work Management Marketing Management Marketing Automation Services Advertising Agencies 117

Exo B2B

OCTOBER 16, 2020

million words on digital marketing since 2003 and is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. she is also a YouTuber, entrepreneur, speaker and author of the best-selling book ” «T he Whuffie Factor».

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Marketing Insider Group

AUGUST 30, 2021

I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. As I listened, I realized that there’s a greater need for customer empathy. But, it’s become harder to connect and build trust with customers. Why do you need to build customer empathy?

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

6sense

SEPTEMBER 29, 2021

I’m humbled by the overwhelming support from our customers and team as we execute on our bold vision,” said Jason Zintak, CEO of 6sense. This, coupled with our existing capabilities, will allow 6sense customers to infinitely scale their account based marketing programs.”. billion of institutional capital.

Account Based Marketing 62

Account Based Marketing ABM Multi-Channel B2B 62

Buzz Marketing for Technology

MARCH 25, 2010

Customers have been adopting Social Media for the last few years and I think it is fair to say that we Social Media has gone mainstream especially after last year. Last time I checked those are some pretty good outcomes especially since the cost of acquiring new customers is 5 to 20 times more expensive than retaining existing customers.

Service 100

Service WOM RSS Digg 100

Martech

MAY 4, 2022

They should analyze their visitors and determine how engaged they are with conversion-friendly content, such as pricing pages or customer case studies. This focus on lost (or unengaged) leads can potentially grow your customer base. In the end, it all comes back to prioritizing those individual accounts. What it is. Why we care.

Account Based Marketing 107

Account Based Marketing ABM Webinar Metrics Effectiveness 107

Lake One

APRIL 18, 2023

This results in siloed systems and disconnected data that don’t connect, causing friction for businesses as they look to engage with customers. Now more than ever, businesses need to understand the value of and process for building first-party data, the information you collect online and offline from your customers.

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82

Exo B2B

APRIL 11, 2019

Jay Baer – Twitter account: @jaybaer – Website/blog: [link] President of Convince & Convert, speaker and author of the best selling book, « Youtility: Why Smart Marketing is About Help, Not HypeZ ». She also wrote the books Global Content Marketing and Effective Sales Enablement. How We Measure. CEO at Thulium.co.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Content4Demand

FEBRUARY 15, 2023

If you haven’t reserved your spot, these 8 B2BMX 2023 highlights might persuade you to book some last-minute travel. Phyllis Davidson, VP, Principal Analyst, Content Strategy and Operations at Forrester will discuss how to achieve results by loosening the reins and allowing these technologies to work.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94