Writing on the Web

OCTOBER 3, 2013

The 6 basic steps for writing a blog post for a business blog are these: Find a problem your readers and customers need solving. Here’s how I wrote this post: Grabbed a book. Formulated the blog post idea , based on what I know about my readers and how the concept from the book applies to them and their problems.

Tips 100

Tips Stats Custom Publishing Business Blogging 100

Writing on the Web

APRIL 10, 2013

Here are some ideas: Books : Good old fashioned reading can definitely help you to review grammar and sentence structure rules. There are many good books out there on writing. A search on Amazon for “writing skill reference books” turns up many titles that are well-reviewed by customers.

Blogger 100

Blogger Class Small Business Marketing Amazon 100

Writing on the Web

FEBRUARY 27, 2013

Sometimes it boils down to just one word or set of words that can make the difference between a customer who reads or one who clicks away. ” Roger Dooley cites examples in his book Brainfluence : The difference is that numbers imply real people. Neuromarketing Books for Marketing to Brains. Words matter. Content matters.

Content Marketing 100

Content Marketing Content Click Rate Act-On 100

Writing on the Web

OCTOBER 24, 2012

The e-book formatting and design was done by my son-in-law, expert graphic designer and creative genius, Scott Krakoff. Online Persuasion: Seeing Through the Eyes of Your Customers. Want to know more about online persuasion and how you can write content that gets results? Online Persuasion: What Do Clients Say?

Content Marketing 100

Content Marketing Content Marketing Creativity 100

Writing on the Web

APRIL 11, 2011

Here are some of the customers who say we’re great. How can you make your writing interesting, more like a good movie or book? I’m reading a book by Ann Handley and C.C. your customers will come to you. This book will help you do that. You’re not selling widgets or software. Compelling.

Rules 100

Rules Content Digg Custom Publishing 100

Writing on the Web

AUGUST 5, 2011

Robert Cialdini wrote about six weapons of influence in his landmark book Influence. Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. Yet when I see a customer rave review and 5 stars, I’m all in. Online Persuasion: Seeing Through the Eyes of Your Customers.

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

JANUARY 21, 2015

Books you read. Or, better yet, use a professional, custom-designed survey. In addition, these are other features you might want to include: Affiliate links & banners. Blogs you read. Top blog lists. Use a Vizu poll to get readers to vote on their biggest challenges. There are other details that are important on your blog.

Design 100

Design Banners RSS Opinions 100

Writing on the Web

MAY 10, 2015

Then I read this in Simon Sinek’s beautiful book, Start with Why : “For values or guiding principles to be truly effective they have to be verbs. One thing’s for sure, you can’t go out and ask customers what they want you to do in order to be perceived as authentic. Yikes, that could mean a lot of things.

Newsletter 100

Newsletter Act-On Custom Publishing Education 100

Writing on the Web

SEPTEMBER 24, 2011

Here’s a recap of some really key nuggets from this book: Before you write one word, you must first: Know your objective. How well do you know your customers’ challenges and problems? I want to give you this simple 5-step blueprint for writing web copy that sells , as explained in the Velosa book , so stay tuned.

Content 100

Content Buzz Copywriting Rules 100

Writing on the Web

AUGUST 13, 2014

Newt Barrett and Joe Pulizzi in their book Get Content, Get Customers , say this: “Perhaps a better way to judge the effectiveness of a content plan is to analyze return on objective , ROO…ask the question, ‘One year from today, how will you know whether or not the project was successful? Subscriptions.

Content Marketing 100

Content Marketing Planning Content Landing Pages 100

Writing on the Web

APRIL 13, 2011

Or as the authors of Content Rules say, “Produce great stuff, and your customers will come to you. Produce really great stuff, and your customers will share and disseminate your message for you. In their book Content Rules , Handley and Chapman lump two concepts into rule #2: Know yourself. Know your customers.

Rules 100

Rules Content Digg Press 100

Writing on the Web

NOVEMBER 23, 2010

Last week, I presented a speech at the 5th International Customer Media Congress in Haarlem, The Netherlands. Related posts: Neuromarketing Books for Marketing to Brains. What are 3 ways to frustrated your reader’s brains? I hope you enjoy it and learn something. Post this to Posterous. Share this on Reddit. Tweet This!

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

JUNE 23, 2011

I’m reminded of an excellent book on creating effective website design called Don’t Make Me Think. The premise is that a customer searching for products and services online shouldn’t have to figure out how to find what they’re looking for on your website.

Tips 100

Tips Digg Ethics Content 100

Writing on the Web

JULY 28, 2010

Robert Cialdini wrote about six weapons of influence in his landmark book Influence. Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. But when I see a customer rave review and 5 stars, I’m all in. My foot is narrow and bony. And I know this.

Ning 100

Ning Trigger Marketing Digg Buzz 100

Writing on the Web

OCTOBER 12, 2010

No, really…Some people have book clubs, or exchange recipes and garden tips. Then I read this in Simon Sinek’s beautiful book, Start with Why : “For values or guiding principles to be truly effective they have to be verbs. I meet weekly with a group of 10 women to discuss the meaning of life. (No,

Digg 100

Digg Buzz Blogger Act-On 100

Writing on the Web

AUGUST 26, 2010

Money spent on games has now surpassed movies and books. (He Games are interactive and require the brain to engage in ways that reading a book doesn’t. Online Persuasion: Seeing Through the Eyes of Your Customers. If you think computer games are just for kids or young people with too much time, think again. Tweet This!

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

JUNE 28, 2011

Get known – Fan Pages allow you to customize the landing page and offer real value to your clients and future clients. I’ll be posting some of the best tid-bits from all the books I read. Get found - Fan Pages are public so they get indexed and are included in external search engines. Hope you “like&# it!

Facebook 100

Facebook Ideal Customer Profiles Digg Buzz 100

Writing on the Web

NOVEMBER 18, 2011

I want to share an excerpt of a story by Patrick Renvoisé , from his book Neuromarketing: Understanding the Buy Buttons in Customers’ Brain. There are a few principles to remember, and here’s a great story that makes this come alive… A Marketing Moment with a Homeless Man….

Content Marketing 100

Content Marketing Content Consulting Act-On 100

Writing on the Web

APRIL 19, 2011

“Before you can truly understand your customers, you have to understand yourself,&# says author and content-marketing evangelist Joe Pulizzi. Three books I highly recommend to get you started: Content Rules by Ann Handley and CC Chapman. Get Content, Get Customers , by Joe Pulizzi. Blog this on Blogger.

Tips 100

Tips Content Marketing Digg Content 100

Writing on the Web

NOVEMBER 1, 2011

Founded by Christophe Morin and Patrick Renvoise, authors of Neuromarketing: Understanding the Buy Button Inside Your Customers’ Brains. Related posts: Neuroscientists Discover “WIIFM” Center in Brain… Neuromarketing Books for Marketing to Brains. I just love this site: SalesBrain , a neuromarketing company.

Copywriting 100

Copywriting Act-On Training Buy 100

Writing on the Web

OCTOBER 4, 2010

For that matter, how can anything you write or say actually work to market your business and bring in potential customers? One of the books I’m reading is Simon Sinek’s Start with Why. People start to trust us, and if their beliefs are similar, they will want to become loyal fans and customers. Blog this on Blogger.

Content 100

Content Digg Buzz Blogger 100

Writing on the Web

FEBRUARY 14, 2011

While this business understands that its customers want security and low prices when ordering services online, they fail to ignite passion or spark action in readers. “ We’ve got a state-of-the-art 128-bit secure site, offering the best rates on the Web.&#.

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Writing on the Web

SEPTEMBER 3, 2010

See the excellent book by Barry Feig for more about this: Hot Button Marketing: Push the Emotional Buttons that Get People to Buy ). Online Persuasion: Seeing Through the Eyes of Your Customers. There are universal drives and human motivators. Human beings are all driven by hot button motivators. The desire to know it all. Tweet This!

Digg 100

Digg Trigger Marketing Content Buzz 100

Writing on the Web

NOVEMBER 11, 2010

I am reading Dan Hill’s excellent book Emotionomics. Online Persuasion: Seeing Through the Eyes of Your Customers. How can brands, which are designed to make an instant visual and emotional impact, take advantage of emotions and narrative to connect with consumers emotionally? Share it on StumbleUpon. Share this on Technorati.

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

Writing on the Web

SEPTEMBER 27, 2011

” “She reads me like a book.” Publish a page or post or newsletter addressing every aspect of the problems your customers face. Write a few sentence out about the problem. A few sentences will do. You want your readers to say, “Oh how true, she really understands me.”

Content Marketing 100

Content Marketing Content Custom Publishing Newsletter 100

Writing on the Web

SEPTEMBER 2, 2010

It keeps me on my toes with reading Harvard Business Review and the best business books around. As well, I’m speaking at the Custom Media Conference in Amsterdam, and attending a huge mega-guru event in Las Vegas the same month. Until I get to know them better, I don’t have good handle on the way they talk.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

SEPTEMBER 20, 2010

Here’s a recap of some really key nuggets from this book: Before you write one word of copy, you must first: Know your objective. How well do you know your customers’ challenges and problems? A standard learning tool for many copywriters is Maria Veloso’s Web Copy that Sells, published in 2004. Good stuff.

Buzz 100

Buzz Digg Content Rules 100

Writing on the Web

OCTOBER 20, 2010

I want to share an excerpt of a story by Patrick Renvoisé , from his book Neuromarketing: Understanding the Buy Buttons in Customers’ Brain. There are a few principles to remember, and here’s a great story that makes this come alive… A Marketing Moment with a Homeless Man….

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

JULY 22, 2011

I’ve been reading several neuroscience and communications books that say the same things in different ways, and I think these persuasion tips can easily apply to better blog writing. Online Persuasion: Seeing Through the Eyes of Your Customers. Ba-da-boom , instant sales and subscriptions! But just follow along with me here.

Trigger Marketing 100

Trigger Marketing Work Management Act-On Marketing Management 100

Writing on the Web

OCTOBER 7, 2010

Here’s what I’m reading in an excellent book, The Buying Brain by A.K. More importantly, how do we start treating our customers as the smart, evolved people they are? Online Persuasion: Seeing Through the Eyes of Your Customers. How do we soothe and seduce it? 10 Conversion Tips from Brain Science.

Content Marketing 100

Content Marketing Content Digg Paid Search Agency 100

Writing on the Web

SEPTEMBER 24, 2010

“She reads me like a book.&#. Publish a page or post or newsletter addressing every aspect of the problems your customers face. People need to know you fully understand their pain AND CARE before they will read anything you have to say about it. Write a few sentences out about the problem.

Content 100

Content Digg Custom Publishing Buzz 100

Writing on the Web

AUGUST 12, 2010

I’m reviewing Annette Simmons book The Story Factor, Inspiration, Influence, and Persuasion through the Art of Storytelling. Related posts: If Your Blog Writing Stinks… Online Persuasion: Seeing Through the Eyes of Your Customers. “Why am I here? Stumble upon something good? Share it on StumbleUpon. Tweet This!

Storytelling 100

Storytelling Digg Trigger Marketing Internet Marketing 100

Writing on the Web

AUGUST 10, 2010

I’ve been reading several neuroscience and communications books that say the same things in different ways, and I think these persuasion tips can easily apply to better blog writing. Online Persuasion: Seeing Through the Eyes of Your Customers. Ba-da-boom , instant sales and subscriptions. But just follow along with me here.

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Writing on the Web

MAY 11, 2011

Customers will not be flocking to your door just because you are blogging (or Tweeting for that matter). It allows for feedback and interactivity, so you can get a sense for what your readers (or customers) think. It’s no longer viewed as a panacea. It can help your search rankings and drive traffic to your site.

Digg 100

Digg Buzz Blogger Press 100

Writing on the Web

JULY 3, 2013

I’ve seen book trailers and all sorts of small business products and services using these short animated videos to deliver their content marketing messages. I recommend it, and I’m not an affiliate of them… just a happy customer. Most can be very expensive. HypnoVid , however isn’t, at least not for now.

Video Marketing 100

Video Marketing Small Business Marketing Course Content Marketing 100

Writing on the Web

JANUARY 17, 2011

E-books, white papers and digital downloads. Some use their customers: Dove uses women and Old Spice uses men. Social media profiles and updates. Video clips. Some companies have personality through characters like the Aflac duck and the Geico gekko. Did you know they have their own Facebook pages?

Content Marketing 100

Content Marketing Digg Ideal Customer Profiles Content 100

Writing on the Web

JULY 15, 2011

Stephen Denning writes about this in his book The Secret Language of Leadership , and these lessons for leadership communications are applicable to writing web content. Online Persuasion: Seeing Through the Eyes of Your Customers. It’s easier than you might think. Share it on StumbleUpon. Share this on Technorati. Tweet This!

Digg 100

Digg Trigger Marketing Buzz Act-On 100