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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

My advice - get people talking about the customer lifecycle from pre-consideration to post purchase. For example, if you go create an external facing idea portal but don’t do the hard work to drive process change internally with the functions that own the changes your users want - your idea engine could do you more harm than good.

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5 SEO Lessons for the Modern Content Creator

Zoominfo

Before hitting publish, ask a co-worker, friend, or editor to read the content. Prioritize evergreen content: While trends and news can create some major buzz initially, evergreen content continues to provide value far beyond the publish date. Use this opportunity to stand out with in-depth, long-form content. Industry reports.

SEO 180
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What Is Enterprise SEO? (Definition, Examples & Tools!)

Single Grain

In this post, I'll teach you all about enterprise SEO, provide you with some examples to help you understand it better, and discuss some enterprise SEO tools to take your SEO campaign to the next level. Book My Free Marketing Consultation . With enterprise SEO , you focus on short-tail, highly competitive keywords.

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Keyword Research Beyond the Basics: 16 Ways to Find New Terms

QuanticMind

Asking Your Customer Service Representatives. If you run a site that receives lots of customer inquiries, the people who respond to these inquiries may be valuable sources of keyword ideas. They’ll know what customers are asking about and what terms they’re using in their questions. Discover Terms Your Competitors Are Using.

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Complete Guide to B2B Marketing

Directive Agency

For example, we are building a piece on: “The Average Organic Traffic Cost of Series C Funded Firms” Not coincidentally, we have a strong portfolio of Series C funded firms and would like more clients in the B2B software space. For example, here’s how we create account based content: Choose which audience we want to target.