4 Bad B2B Content Experiences And How To Avoid Them
PathFactory
SEPTEMBER 27, 2018
Forcing buyers through slow, frustrating content experiences is bad enough, but the other side of that coin is that B2B marketers aren’t even collecting the right data from those interactions or using it the right way in order to improve and power faster, smarter, more personalized experiences for their buyers. A marketing stalemate.
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