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On the limits of personalization

Biznology

The Holy Grail of digital marketing is personalization: being able to serve the most relevant content to particular users at a particular time to help them progress on their buyer journeys. A lot of executives we talk to put personalization at the top of their priorities without considering all the implications of the decision.

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Your Best Day in Sales Is On the Other Side of These 35 Motivational Quotes

Salesforce Marketing Cloud

” ― Seth Godin , entrepreneur and author of 20 best-selling sales and marketing books “A salesperson tells, a good salesperson explains, and a great salesperson demonstrates.” .” ― Jill Konrath , sales strategist and consultant “Don’t find customers for your products, find products for your customers.”

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How to tune your GTM strategies to cope with budgetary headwinds

Martech

In my personal observations, successful alignment can produce more than double the revenue, even in challenging environments, than a major-sales, minor-marketing arrangement. In Howard Marks’ book “The Most Important Thing, which I highly recommend, refers to “first order” thinking, which solves an immediate problem.

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How To Keep Calm And Manage Your B2B Sales During Coronavirus Outbreak

Belkins

Working on the contingency plan and stress-testing to evaluate your financial preparedness. Should I invest in pre-booking air-freight delivery? We can talk all we want about contingency plans and etc., Luckily, the modern age provides plenty of ways to connect with your prospects without meeting in person.

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9 Attributes of High-Performance Website Copy

SmartBug Media

Web strategists and designers can offer insight into UX best practices, project contingencies, and web design possibilities, but it’s your content development team’s job to make sure the proposed layout makes sense from a narrative perspective. No matter what order of operations you follow, cross-departmental collaboration is key.

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When What You Know Can Kill Your HealthTech Marketing

Golden Spiral

Many books* have been written about how effectively overcome bias. And its not necessarily the person who ends up buying, though they certainly could be a target. Write them in a first-person narrative form. They are detailed narratives that allow you to glimpse the pressures, contingencies, and complexities your buyers face.

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Orchestrating & Automating ABM in Salesforce

LeanData

First off, buyers demand increasingly personalized buying journeys and exceptional buying experiences. Crafting and delivering personalized customer experiences. Personalizing every message delivered at all customer touchpoints paves the way to acquire new prospects from target Accounts and further nurture along the customer journey.