ConvertKit

JUNE 18, 2021

It’s a prevailing myth throughout the writing community that if you want to be a published author, you’ll still never be able to quit your full-time job or gig waiting tables. You can be a full-time writer—and while it may not look like a fairytale or Hollywood rom-com, it’s more than possible to pursue writing full-time. I love it.

Newsletter 103

Newsletter Custom Publishing Social Media Communities 103

Marketing Craftmanship

NOVEMBER 9, 2018

Client newsletters are the most widely used, often abused and hotly debated marketing tactic for professional services firms of any size. Here are three highly subjective myths and realities to help your firm determine whether it’s a worthwhile tool, or how to improve your current newsletter. Blowing your own horn can also backfire.

Newsletter 113

Newsletter Work Management B2B Thought Leadership Marketing Management 113

Optinmonster

FEBRUARY 22, 2023

Do you want to learn how to write a welcome email series for new subscribers? Writing a perfect welcome email series for new subscribers is important for creating a positive first impression and setting the tone for a long-lasting relationship with your audience.

Examples 120

Examples CAN-SPAM Newsletter Email Marketing 120

ConvertKit

OCTOBER 21, 2020

What makes a great email newsletter? 7 types of content you can include in your newsletter. 5 inspiring email newsletter examples from creators. #1: 3: Austin Kleon’s weekly newsletter. #4: Launch your email newsletter with ConvertKit. Finding the perfect idea for your email newsletter, though?

Newsletter 106

Newsletter Examples Curation Marketing Budget Creation 106

Marketing Insider Group

NOVEMBER 19, 2016

Note: I’m making the ENTIRE conversation I had with Jonathan available to newsletter subscribers 1 week from now. TODAY: Jonathan Fields has written several books, hosts a top podcast, and speaks all over the world. But his latest book, How to Live a […]. Subscribe at unthinkable.fm before October 30, 2016.

Newsletter 100

Newsletter Conversion Marketing Content Marketing 100

Trade Press Services

MARCH 4, 2024

Whether your goal is to acquire leads, boost sales, or increase conversions, content is vital to moving people through the buyer’s journey. From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Scoop.it

MAY 20, 2020

How to create an engaging newsletter: Easy steps to get started. You already want to build an engaging email newsletter, but you didn’t know where to start. In this guide, we’re sharing easy and practical tips to create a newsletter that brings joy to your audience’s inboxes, and brings you results you want. Curated content.

Newsletter 115

Newsletter Ad Frequency Curation Paid Search Agency 115

ConvertKit

JULY 20, 2021

Does the fear of writing hold you back from publishing blog posts or sending out newsletters? I’ll let you in on a secret: You don’t need to be a professional writer to create content your audience loves reading. You also don’t need to dedicate hours of your day improving your writing. Freewrite/brain dump. Niels Janszen.

Newsletter 133

Newsletter Paper Storytelling CAN-SPAM 133

Optinmonster

APRIL 9, 2020

Are you struggling to find newsletter ideas to keep subscribers engaged? But, it can be hard to keep coming up with fresh, interesting newsletter content each day, week, or month. In this article, we’ll share 27 newsletter ideas to keep subscribers engaged. Helpful Newsletter Content. How-To Guides.

Newsletter 120

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 120

Writing on the Web

JULY 16, 2014

Newsletters: What’s the best format to send yours so it gets delivered, opened, and read? . There is a definite divergence of opinions, but according to my readers, the preferred formatting and distribution method for e-Newsletters is HTML. Focus on only 3-4 sections in your newsletter. Synopsis of a leadership book and article.

Newsletter 100

Newsletter Opinions Work Management Distribution 100

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. They will consume content, but only if it’s valuable to them. Quick Takeaways.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Writing on the Web

DECEMBER 17, 2014

If I’ve said it once, I’ve said it a thousand times: your business newsletter content must solve problems for your readers or help them meet a need. In my previous blog post, I shared tips to get your business newsletter read , specifically, how to grab attention with a compelling subject line and headline. Here’s an example.

Newsletter 100

Newsletter Tips Business Thought Leadership 100

Writing on the Web

MARCH 30, 2016

Is your blog content compelling? In my last post , I shared an acronym that you should be using when writing blog content: C ontent (compelling). Phillips describes in Ernest Hemingway on Writing : Don’t describe an emotion–make it. Close observation of life is critical to good writing, said Hemingway. As Larry W.

Content 100

Content Banners Newsletter Validation 100

Contently

MAY 26, 2020

The cartoon was in Moz co-founder Rand Fishkin’s Slideshare on Why Content Marketing Fails , which has over 6 million views and does a fantastic job illustrating why many companies struggle with content marketing ROI: Some marketers expect content revenue to have a linear path. The 3 stages of content ROI.

Top of Funnel 214

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 214

Writing on the Web

JULY 3, 2014

width="300" height="200" title="Newsletters, Social Media, Blogs: Whats Best?" /> Have blogs and social media replaced e-newsletters ? Ask other professionals if they’re getting results from an e-newsletter , and then judge for yourself if it’s worth the time and effort (and money). I see my newsletter as contributing to.

Newsletter 100

Newsletter Social Media Media Best Practices 100

Writing on the Web

JULY 9, 2014

How’s your e-newsletter ? You may be doing all the right content marketing things (e-newsletter, blog, social media, articles, etc.) Last week I asked which was best for marketing: blogs, social media or e-newsletters. Last week I asked which was best for marketing: blogs, social media or e-newsletters.

Newsletter 100

Newsletter Work Management Thought Leadership Banners 100

Webbiquity

JUNE 24, 2013

The phrase “content marketing” may well disappear at some point in the not-too-distant future. Not because the concept will fade away, but because it will be seen as redundant; there won’t be any marketing without content. According to recent research , nearly 80% of CMOs see custom content as the future of marketing.

Rules 100

Rules Content Paid Search Agency Lead Ranking 100

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. In addition, some acclaimed authors returned with new books. Drivers of content marketing.

Work Management 90

Work Management Advertising Agencies Marketing Management Content Marketing 90

SmartBrief - Marketing

JUNE 7, 2023

In fact, a recent Pew Research survey shows that nearly a quarter of Americans haven’t read a book in the past year. For content marketers, these statistics might be alarming. Book sales are actually increasing year over year , with an especially large boom in 2021. Say you’re writing a newsletter.

Content Marketing 52

Content Marketing Trends Paid Search Agency Advertising Agencies 52

Writing on the Web

MAY 10, 2015

But how authentic is your blog writing? And, how do you write authentically, anyway? In my last blog post, I shared 5-steps for a good bio/marketing message for an e-newsletter : Tell them who you are and what you can do to help solve their challenges. What makes blog writing sound real, sound authentic?

Newsletter 100

Newsletter Act-On Custom Publishing Education 100

Buffer

APRIL 4, 2023

Passionfroot simplifies the lives of creators by providing a one-stop-shop for managing sponsorships, collaborations, bookings, and payments. The Passionfroot team Akta, the creator at Passionfroot, is a content creator, brand manager, and community builder, who hosts the Creators on Air podcast and writes the Frootful Creator newsletter.

Content 86

Content Newsletter Social Media Linkedin 86

Webbiquity

DECEMBER 20, 2022

From social media posting to writing about your event in your email newsletter to promotional teasers and trailers, there are many ways you can raise awareness and inspire people to sign up early. Successful event marketing requires an omnichannel approach to content promotion, dissemination, messaging, and engagement.

Event Marketing 324

Event Marketing Planning WOM Paid Search Agency 324

Marketing Insider Group

JANUARY 27, 2020

A content strategy? The best way to do that – and statistics back it up – is content marketing. Did you know that even if you inherited a windfall, you could spend those hundreds of thousands on slick TV ads only to have some other upstart (who does do content marketing) rake in three times your leads? Give me a break, you say.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

Scoop.it

SEPTEMBER 8, 2022

Content is the linchpin of modern marketing, and you need to come up with new content ideas regularly. According to various studies, 75% of marketers struggle to find time to create content. This is where content curation comes in. Dive in and explore a creative way to build more content while staying creative and fresh.

Curation 93

Curation Generation Content Thought Leadership 93

Writing on the Web

JANUARY 30, 2014

Turning a blog into a book is nothing new. Unless you’re a fantastic writer in a sexy cutting edge topic, you’re not likely to be discovered and land a huge book deal just from your blog. How do you find time for all these forms of content marketing? And use your blog writing as a means to create ebook chapters.

Case Studies 100

Case Studies Youtube Top of Funnel Case Study 100

Martech

SEPTEMBER 8, 2023

I was there to report on the conference, doing person-on-the-street interviews and attending as many programs as possible to write blogs and live updates for the tech company that sponsored it. The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed.

Lead Scoring 119

Lead Scoring Lead Ranking Top of Funnel Budget Programs 119

nDash

FEBRUARY 10, 2022

Businesses and brands worldwide need writers to manage various tasks, including articles, blogs, case studies, and other content. But is it worth it to take this approach for your content? This guide discusses the cost versus value debate while outlining best practices for setting writing rates. How to Structure Writing Rates.

Lead Ranking 52

Lead Ranking Cost Lead Scoring Case Studies 52

B2B Marketing Directions

APRIL 16, 2023

Penn, the co-founder and Chief Data Scientist of Trust Insights , and a recognized authority on analytics, data science, and machine learning, has written a book that will help marketers begin their journey toward a better understanding of artificial intelligence. Even with this one caveat, I strongly recommend Chris Penn's book.

Marketing AI 40

Marketing AI Marketing Automation Services Statistics Paid Search Agency 40

Contently

OCTOBER 25, 2017

Last month I started working at a Mexican e-commerce company as the content manager. The truth is that content marketing is pretty much new around here. Plus, I need my boss to realize that I need to do that first instead of writing and creating blog posts. Content marketing is a funny discipline. Alejandro, Mexico.

Marketing & Strategy 150

Marketing & Strategy Lead Ranking Content Marketing Analytics Tools 150

Martech

SEPTEMBER 11, 2023

And not just art, Microsoft has launched an AI tool on GitHub, called Copilot, that helps coders write software. I’m calling it “Decoding generative AI: A marketer’s Guide to textual and visual AI content.” Text-based content tools The best known genAI platform, OpenAI’s ChatGPT , is a tool that creates text-based content.

Marketing AI 124

Marketing AI Generation Work Management Marketing Management 124

Writing on the Web

APRIL 11, 2011

Marketing nowadays requires writing and publishing great content in multiple ways. That’s why there’s a tsunami of information online about content marketing. Now please go sign up for my newsletter. How can you make your writing interesting, more like a good movie or book? Compelling.

Rules 100

Rules Content Digg Custom Publishing 100

ClearVoice

APRIL 7, 2023

What if there was an established, legitimate platform that was still aching for quality content? A place where you could gain traction if you knew how to do content right? Of those millions, only a few are creating quality content compared to other platforms. To grow your brand on LinkedIn, focus on thought leadership content.

Thought Leadership 98

Thought Leadership Linkedin Marketing & Strategy Content 98

Marketing Craftmanship

MARCH 21, 2014

Most Client Newsletters Deliver No Tangible Business Value. Client newsletters are the most widely used, often abused and hotly debated B2B marketing tactic for professional services firms of any size. MYTH #1: Your Firm Needs a Client Newsletter. MYTH #1: Your Firm Needs a Client Newsletter.

Newsletter 100

Newsletter Marketing Mix Word of Mouth B2B Thought Leadership 100

Marketing Craftmanship

APRIL 29, 2013

Client newsletters are the most widely used, often abused and hotly debated marketing tactic for professional services firms of any size. Here are three highly subjective myths and realities to help your firm determine whether it’s a worthwhile tool, or how to improve your current newsletter. Blowing your own horn can also backfire.

Newsletter 100

Newsletter Word of Mouth B2B Thought Leadership Thought Leadership 100

Marketing Insider Group

JULY 6, 2020

With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. You need a proper LinkedIn marketing strategy to make the most of your time and content. Optimize Your Company Page for Lead Generation.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Contently

MARCH 1, 2022

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? The firm’s founder Elliot Tebele soon announced that he would overhaul his content output, asking for permission to repost and tagging original creators. “We million (at the time of writing). One was deleted.

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

ClearVoice

APRIL 23, 2020

When we write about people, and the human emotions, empathy and insight they possess, we can quickly make even the most mundane (or complex) product relatable among target audience members. How can writing about people enhance your content? When do writers write about people? Newsletters. Brené Brown. Blog posts.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106