WriteSpark

FEBRUARY 18, 2009

Content Marketing. Social Media. Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process. Books by Janice King. Essential Books for DIY Marketers.

Social Media 120

Social Media Media Forrester Copywriting 120

WriteSpark

FEBRUARY 1, 2011

A study conducted by the Content Marketing Institute about content marketing efforts in the computing and software industry presents interesting data on how technology marketers use different promotional techniques and their perceptions of the effectiveness for each. Has your company made this analysis?

Paid Search Agency 120

Paid Search Agency Companies Content Marketing Buying Cycle 120

WriteSpark

FEBRUARY 1, 2011

A study conducted by the Content Marketing Institute about content marketing efforts in the computing and software industry presents interesting data on how technology marketers use different promotional techniques and their perceptions of the effectiveness for each. Has your company made this analysis?

Paid Search Agency 120

Paid Search Agency Companies Content Marketing Buying Cycle 120

WriteSpark

APRIL 8, 2014

Why reinvent the wheel with a new paper when you can revive an existing content asset? The media company UBM Tech found in a survey that 63 percent of IT buyers will only consider information useful if it''s less than 18 months old.* What are your criteria for refreshing a white paper or other marketing content?

Paper 120

Paper Copywriting Case Studies Case Study 120

WriteSpark

DECEMBER 16, 2008

Content Marketing. Social Media. B2B Tech Buyers Like Social Media » How Marketers Can Help Salespeople Succeed with Large Companies. Jill Konrath's book Selling to Large Companies is an essential read for understanding this environment. Books by Janice King. Essential Books for DIY Marketers.

Paid Search Agency 120

Paid Search Agency Companies Copywriting Copyright 120

WriteSpark

MAY 14, 2013

Our research team, Hinge Research Institute, reviewed findings from our survey on 500 CEOs, executives and marketers from professional services firms for the book Online Marketing for Professional Services. Social media tools, although used widely, did not seem to be as effective and generally tend to be overused. by Sylvia Montgomery.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

WriteSpark

AUGUST 12, 2008

Content Marketing. Social Media.   Several sessions at the 2008 PRSA conference, scheduled for October 25-28 in Detroit, look particularly relevant for those of us involved in PR for technology products and services: "Word of mouth" marketing and many social media sessions. Books by Janice King.

Conference 120

Conference PR Public Relations Copywriting 120