Writing on the Web

NOVEMBER 23, 2010

Besides sharing what neuromarketing is teaching us about the brain and marketing, there are tips here for most web-based content publications. Related posts: Neuromarketing Books for Marketing to Brains. Emotional Attention + Memory = Content Marketing. I hope you enjoy it and learn something. Share this on del.icio.us.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

JANUARY 11, 2011

In his book Meatball Sundae , Seth Godin writes, “People just aren’t that good at remembering facts. So if you’re a professional with a blog, or writing content for your web pages or e-newsletter, what kinds of stories should you be writing? Every time I read a book these days, they are full of stories.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

AUGUST 17, 2010

Is your content marketing and blog writing as creative as possible? First of all, we know they are really creative because they produce a lot of unique products – films, books, and blog posts that grab our attention. My husband, affectionately known as Attila the Honey, decided to write a book about 18 months ago.

Content Marketing 100

Content Marketing Tips Digg Content 100

Writing on the Web

JUNE 23, 2011

When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. I’m reminded of an excellent book on creating effective website design called Don’t Make Me Think. How can you do that? Tweet This!

Tips 100

Tips Digg Ethics Content 100

Buzz Marketing for Technology

FEBRUARY 4, 2010

I picked this saying up from Gary Vaynerchuk’s new book called Crush It. I really liked the idea of content having dual purposes and not just the purpose of posting to your website or blog. The lasso part is really about an “away game&# for your content. Tweet This! Share this on Facebook. Share this on Linkedin.

Digg 100

Digg B2B Marketing Thought Leadership Content 100

Writing on the Web

JANUARY 12, 2011

Good content marketing requires good storytelling. This was a theme in the wonderful book by Rosamund and Benjamin Zander, The Art of Possibilit y. I’m interested in the stories we tell ourselves, and how that affects the online content we write for our businesses. Client Stories Make the Best Content for Marketing.

Content Marketing 100

Content Marketing Tips Digg Ideal Customer Profiles 100

Writing on the Web

DECEMBER 13, 2010

Which is why they are my clients … they need content and they need to publish on the web – blogs, e-newsletters, ebooks, etc.). Other people tend to focus their online marketing on content; they write books and they publish blogs and newsletters… and they hate speaking. Please share. Blog this on Blogger.

Practices 100

Practices Content Marketing Digg Content 100

Writing on the Web

APRIL 19, 2011

How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. I think this is one of the hardest things for busy professionals to communicate in writing content for the Web. You need a brand story.

Tips 100

Tips Content Marketing Digg Content 100

Writing on the Web

SEPTEMBER 3, 2010

How do you write compelling content that attracts and engages readers? This is the job of good content marketing and the challenge for online professionals who write blogs, articles, and web pages. First, let’s deal with the compelling content thing. Related posts: Compelling Content: What Are Readers’ Hot Buttons?

Digg 100

Digg Trigger Marketing Content Buzz 100

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. More than ever before, content is king!

Rules 100

Rules Content Digg Press 100

Buzz Marketing for Technology

FEBRUARY 16, 2010

For some reason there is a lot of confusion about the word Content lately. Back in the late 90s when the internet was just heating up we all heard alot about how “Content is King&#. But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. Tweet This!

B2B Marketing 100

B2B Marketing Media B2B Digg 100

Writing on the Web

OCTOBER 4, 2010

How do you write engaging content ? How do you create quality content that pulls in interested readers? I wrote about this important $64,000 question last week, and I’m immersed in research about what makes content engaging right now. One of the books I’m reading is Simon Sinek’s Start with Why.

Content 100

Content Digg Buzz Blogger 100

Writing on the Web

SEPTEMBER 2, 2010

It keeps me on my toes with reading Harvard Business Review and the best business books around. Here’s what’s coming soon: I’m preparing to deliver a big webinar series on better blog writing , and a live workshop on the psychology of content marketing for an ad agency in the Netherlands in November.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Buzz Marketing for Technology

OCTOBER 20, 2010

Research is showing that we will use the Like button for many things because its is one of the easiest social actions (easier than share) and can signify you like certain content, show you like a certain product, approve of an advertisement, or share your feeling for a video. Hello affiliate marketing – I love it! Tweet This!

Digg 100

Digg Buzz Content Lead Nurturing 100

Writing on the Web

NOVEMBER 11, 2010

What are two key elements to creating content that get results? I stumbled across an interesting quote on a site that gets to the heart of content marketing matters: “Evolution tends to favor action over thinking. Emotion and narrative … Remember these two crucial keys to content marketing. 10 Ways to Make Content More Engaging.

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

Writing on the Web

AUGUST 26, 2010

What can we learn from online computer games about content marketing for business? If you write content designed to trigger action in readers, pay attention to this. Money spent on games has now surpassed movies and books. (He Games are interactive and require the brain to engage in ways that reading a book doesn’t.

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

JULY 13, 2010

I know, I know, there are so many, but if you could distill them into the most crucial for online content marketing, how would you do it? (I’m Search Engine Optimized content on blogs, web pages, articles, social media profiles. Quality content builds trust and connections with readers. How do I get clients ?

Content Marketing 100

Content Marketing Ning Ideal Customer Profiles Digg 100

Writing on the Web

OCTOBER 20, 2010

You get better results with your content marketing when you speak to the “ old brain ,&# the one that’s also known as the primitive brain or the survival brain. I want to share an excerpt of a story by Patrick Renvoisé , from his book Neuromarketing: Understanding the Buy Buttons in Customers’ Brain. Tweet This!

Content Marketing 100

Content Marketing Digg Content Buzz 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! I will self confess that I have ignored this one for a while.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! I will self confess that I have ignored this one for a while.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Writing on the Web

JULY 2, 2010

Do you stay on track with your blog content and business goals, or do you share personal stories and events that are peripheral? The post was about staying on target with your business goals when you create content for your blog. The next they may share a tutorial or run a contest or review a book.&#. Share this on Bebo.

Personalization 100

Personalization Ning Business Content 100

Writing on the Web

OCTOBER 18, 2010

Engaging the hearts and minds of readers through written content isn’t easy. The Content Marketing Institute recently surveyed content marketers who report that’s their #1 challenge: How to write content that is “ engaging, “ that gets readers to pay attention, the compels them to take action.

Digg 100

Digg Content Tagging Marketing Proposals 100

Writing on the Web

JULY 19, 2010

Most educated professionals I know will tell you they struggle when it comes to preparing speeches and writing content. Content creation, whether for speeches, classes, articles, or web pages, should produce a clear message to influence people. You’re supposed to build your content around this intention.

Process 100

Process Ning Digg Content 100

Writing on the Web

SEPTEMBER 20, 2010

The rules haven’t changed, but it’s surprising how many people start creating content to market their business on the web without regard for the basics. Content marketing isn’t a buzz word because marketing people just like new buzzes. Writing content for the Web is different. Good stuff. Blog this on Blogger.

Buzz 100

Buzz Content Digg Rules 100

Writing on the Web

MAY 2, 2011

How should content marketing be used on the home page of your website? No matter what business you’re in, your content must achieve 4 things. No matter what business you’re in, your content must achieve 4 things. I had cobbled together the content from a bunch of different sites, and it was really stale. **I

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

OCTOBER 7, 2010

Content marketing is growing rapidly as a way to connect with consumers who have become adverse to interruptive advertising. Here’s what I’m reading in an excellent book, The Buying Brain by A.K. Attractive Content: Speak to the brains. Messages that distract or don’t apply. Blog this on Blogger.

Content Marketing 100

Content Marketing Content Digg Paid Search Agency 100

Convince & Convert

JULY 20, 2012

Digg died this week, basically, I guess Digg died several weeks ago but like it officially died this week. Digg died this week, basically, I guess Digg died several weeks ago but like it officially died this week. DJ Waldow: I think Stephen Covey died, that to me, that’s a little more real than Digg dying.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Writing on the Web

SEPTEMBER 24, 2010

“She reads me like a book.&#. This week I wrote about how one of my clients hadn’t realized all the benefits of selling her original art-work cards online: A Simple Blueprint for Writing Web Content that Gets Results. Example: Imagine I’m writing copy designed to promote my ebook, Content Marketing with Blogs.

Content 100

Content Digg Custom Publishing Buzz 100

Writing on the Web

JANUARY 18, 2011

I don’t know if you’ve read Tim or not, but he’s a master at blogging and marketing his books. If you haven’t checked out these two books, do so now. Since reading the first 1/3 of his book on fitness in 3 days, I’ve lost those 3 lbs. Related posts: Content Marketing Tips: Seth Godin on Tim Burton.

Personalization 100

Personalization Digg Blogger Buzz 100

Buzz Marketing for Technology

FEBRUARY 18, 2010

Weekends are devoted to Blog posts and writing the new book. A typical day starts at 6am with answering the new email that came in over night and then some morning reading in my RSS reader (see photo of this mornings Google Reader). Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit.

Social Media 100

Social Media Digg Media RSS 100

Tomorrow People

SEPTEMBER 13, 2012

The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever. In 2009, some bright spark thought it would be a good idea to harness the power of user-generated content and release it untamed on the Skittles homepage.

Social Media 120

Social Media SIC Media Peer-to-peer 120

Writing on the Web

DECEMBER 15, 2010

If you want to create content that engages readers, you have to know their online habits and interests. Do you access web content via RSS feeds? Do you read web content from a smartphone? Clever headlines will get them to click over to your content. Therefore your content needs to trigger to action. What about you?

Ning 100

Ning Digg RSS Aggregators 100

Writing on the Web

JUNE 28, 2011

I’ve got a new Fan Page for my business Content for Coaches and Consultants : You’re invited to come see what’s there, what’s new in leadership concepts, brain science, and personal development: Patsi’s Facebook Fan page. I’ll be posting some of the best tid-bits from all the books I read.

Facebook 100

Facebook Ideal Customer Profiles Digg Buzz 100

Writing on the Web

SEPTEMBER 23, 2010

As you create content for the Web, as you write your blog posts, do you embed trust factors? Writing Better Content: An Emotional Pathway. My One Best Tip for How B2B Marketers Should “Do&# Content Marketing. Maybe not as well as I could. Are you reminding your readers of why they should believe what you say?

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

LeadSquared

JULY 4, 2013

Social bookmarking sites allow you to browse through different websites, come across different content from across the globe and share them with interested people. StumbleUpon is one of the more interesting social booking sites online. It helps to generate more traffic, especially if the content is interesting. StumbleUpon.

Digg 52

Digg Best Practices User-Generated Content Marketing Management 52

Writing on the Web

JULY 22, 2010

We were having a book signing party to celebrate the publication of Rob’s first two novels, Die Laughing and Future Schlock. I’m sharing with you here my speech, because there are some tips for writing creative content not only for novels and fiction. These tips also apply to blog writing. Share this on Bebo.

Creativity 100

Creativity Tips Ning Digg 100

Writing on the Web

FEBRUARY 14, 2011

Why is content marketing and persuasion so difficult, and what can you do to set people on fire? When it comes to writing content for a business blog , most professionals start from their point of view. Related posts: Blog Content: Are you personal… or all business? Of course, who wouldn’t? Blog this on Blogger.

Business Blogging 100

Business Blogging Business Digg Storytelling 100