Writing on the Web

NOVEMBER 8, 2011

If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers.

Ning 100

Ning Trigger Marketing Copywriting Paid Search Agency 100

Writing on the Web

OCTOBER 24, 2010

If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers.

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Writing on the Web

MARCH 17, 2014

for Your Expert Ebook" src="[link] width="300" height="225" title="How to Research Content for Your Expert Ebook" /> How should you research content in order to write your expert ebook ? Then I turn to the content research on topics and subtopics. How to Research Content. Books and ebooks on Amazon and other book sites.

Research 100

Research Content Wikipedia Marketing Proposals 100

Writing on the Web

FEBRUARY 11, 2016

In my last post , I shared why SEO and content marketing fit together. While your blog needs good Search Engine Optimization, it has to start with quality content. But what exactly is the definition of quality content? 6 Principles of Quality Content. Write quality content that does just that. Be consistent.

Content 100

Content Consulting Newsletter Opinions 100

Writing on the Web

APRIL 11, 2011

Marketing nowadays requires writing and publishing great content in multiple ways. That’s why there’s a tsunami of information online about content marketing. How can you make your writing interesting, more like a good movie or book? I’m reading a book by Ann Handley and C.C. Compelling. Entertaining.

Rules 100

Rules Content Digg Custom Publishing 100

Writing on the Web

SEPTEMBER 25, 2013

In my ebook Content Marketing with Blogs , I suggest business blog posts should be written with the 4 E’s as a guide: What you publish on your business blog should: Entertain. Joe is known as the godfather of content marketing as he has been a long-time promoter of quality content for marketing purposes.

Business Blogging 100

Business Blogging Business Content Buzz 100

Writing on the Web

OCTOBER 24, 2012

Want to know more about online persuasion and how you can write content that gets results? Here’s a quick one minute video promoting my Content Marketing with Blogs ebook. The e-book formatting and design was done by my son-in-law, expert graphic designer and creative genius, Scott Krakoff.

Content Marketing 100

Content Marketing Content Marketing Creativity 100

Writing on the Web

FEBRUARY 27, 2013

Words and Numbers Matter" src="[link] width="202" height="184" title="Better Content Marketing: Words and Numbers Matter" /> As a psychologist, I’m fascinated by how our brains work. When writing online content , I try to apply neuroscience to understanding why some copy outperforms others. Content matters. Words matter.

Content Marketing 100

Content Marketing Content Click Rate Act-On 100

Writing on the Web

OCTOBER 23, 2013

Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge. Many don’t even know what content marketing means.

Rules 100

Rules Content Marketing Content Thought Leadership 100

Writing on the Web

SEPTEMBER 10, 2014

If you want to write great blog content , tap into what makes you mad. Great blog content is always about what your readers care so much about it keeps them up at night. In a previous post about Creating Shareable Content , I suggested that one way not to be boring is to go on a rant. Or, what makes your readers mad?

Content 100

Content Copywriting Internet Marketing Blogger 100

Writing on the Web

MARCH 30, 2016

Is your blog content compelling? In my last post , I shared an acronym that you should be using when writing blog content: C ontent (compelling). Since then, I’ve expanded with other content options, like ghost blogging and e-books. Are you attracting new readers, engaging with them, and growing your reader base?

Content 100

Content Banners Newsletter Validation 100

Writing on the Web

AUGUST 13, 2014

How do you know if your content is working for you? But if I had a metric I could look at and be able to tell if my content is working, i.e. having an impact on readers, then maybe I’d become more analytical. Or for overall Web content marketing? Why can’t we have a report for our blogs? Or for e-newsletters?

Content Marketing 100

Content Marketing Planning Content Landing Pages 100

Writing on the Web

AUGUST 29, 2012

alt=" Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?" />. width="210" height="139" /> Content marketing is all about quality content that grabs the attention of your ideal prospects and clients. Content marketing requires that you publish frequently on your site, your blog, and in social media.

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Writing on the Web

JANUARY 11, 2011

In his book Meatball Sundae , Seth Godin writes, “People just aren’t that good at remembering facts. So if you’re a professional with a blog, or writing content for your web pages or e-newsletter, what kinds of stories should you be writing? Every time I read a book these days, they are full of stories.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

AUGUST 17, 2010

Is your content marketing and blog writing as creative as possible? First of all, we know they are really creative because they produce a lot of unique products – films, books, and blog posts that grab our attention. My husband, affectionately known as Attila the Honey, decided to write a book about 18 months ago.

Content Marketing 100

Content Marketing Tips Digg Content 100

Writing on the Web

SEPTEMBER 24, 2011

The rules haven’t changed, but it’s surprising how many people start writing web content without regard for the basics. Content marketing is a buzz word not just because marketing people like new buzzes. Even if the Internet changes at lightening speed, the writing basics for content remain the same. Good stuff.

Content 100

Content Buzz Copywriting Rules 100

Writing on the Web

JUNE 3, 2010

There are two great blog posts over at the newly launched Content Marketing Institute blog. It has great promise for becoming THE place to get updates on how to “do&# content marketing. How One Small Habit Can Make a Big Difference to Content Marketers by Sarah Mitchell. Content Marketing Blogs: We made the list!

Tips 100

Tips Content Marketing Best Practices Content 100

Writing on the Web

JANUARY 4, 2012

Which is why they are my clients … they need content and they need to publish on the web – blogs, e-newsletters, ebooks, etc.). Other people tend to focus their online marketing on content; they write books and they publish blogs and newsletters… and they hate speaking. Please share.

Practices 100

Practices Content Marketing Content Newsletter 100

Writing on the Web

OCTOBER 28, 2011

This is what you need to do whenever you write any content designed to market your products and services. These three goals for your content marketing are required if you want to write stuff that is effective to attract prospects, and get them interested and primed for making a purchase or other desired action. There you go, right?

Content Marketing 100

Content Marketing Content Trigger Marketing Marketing 100

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. More than ever before, content is king!

Rules 100

Rules Content Digg Press 100

Writing on the Web

JANUARY 12, 2011

Good content marketing requires good storytelling. This was a theme in the wonderful book by Rosamund and Benjamin Zander, The Art of Possibilit y. I’m interested in the stories we tell ourselves, and how that affects the online content we write for our businesses. Client Stories Make the Best Content for Marketing.

Content Marketing 100

Content Marketing Tips Digg Ideal Customer Profiles 100

Writing on the Web

JANUARY 29, 2014

In order to get your e-book in front of as many eyes as possible, you’ll need some patience, a plan and some creative ideas. Once you have done that, you can feed your blog into your profile, add videos, books from your bibliography and reviews. Again, make sure you share the content on your social media sites.

Social Media 100

Social Media Promotion Media Tips 100

Writing on the Web

JULY 22, 2014

Judith Briles is an author’s best friend, especially when it comes to book writing. But until her next authors and writers conference, here’s the next best thing: her latest book: Snappy Sassy Salty! Along with a cup of coffee, this little book of short and snappy reminders will get your fingers tapping, your mind buzzing.

Buzz 100

Buzz Blogger Conference Design 100

Writing on the Web

OCTOBER 3, 2011

alt=" 5 Content Marketing Questions: #3 Whats Possible?" />. #3 width="110" height="73" /> In Maria Velosa’s Web Copy That Sells book, there is a 5-step blueprint for writing on the Web. This is really what content marketing is all about. No more publishing good content that’s only seen by a few people.

Content Marketing 100

Content Marketing Content Copywriting Marketing 100

Writing on the Web

SEPTEMBER 20, 2011

How do you write compelling content that attracts and engages readers? First, let’s deal with the compelling content thing. Your content isn’t going to market a thing if you don’t reach inside the heads and hearts of your readers. Related posts: Compelling Content: Pushing Readers’ Hot Buttons.

Trigger Marketing 100

Trigger Marketing Content Buy Service 100

Writing on the Web

AUGUST 26, 2010

What can we learn from online computer games about content marketing for business? If you write content designed to trigger action in readers, pay attention to this. Money spent on games has now surpassed movies and books. (He Games are interactive and require the brain to engage in ways that reading a book doesn’t.

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

NOVEMBER 23, 2010

Besides sharing what neuromarketing is teaching us about the brain and marketing, there are tips here for most web-based content publications. Related posts: Neuromarketing Books for Marketing to Brains. Emotional Attention + Memory = Content Marketing. I hope you enjoy it and learn something. Share this on del.icio.us.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

JANUARY 2, 2014

I read a ton of books on leadership, and study how the big sellers on Amazon are written in this category. Some have already published books themselves (“Never again!” Not everyone should write their own book. Not everyone should publish and market their own book. For whom are you going to write your book?

Thought Leadership 100

Thought Leadership Amazon Act-On Consulting 100

Writing on the Web

FEBRUARY 14, 2014

Recently a successful leadership coach asked me where to go to learn how he should write and publish his book. There are a lot of book publishing conferences to pick from. Judith Briles has strict criteria for inviting experts to speak: They must be established experts in book publishing or marketing. Social media marketing.

Conference 100

Conference Trust Marketing High Quality Lead Distribution 100

Writing on the Web

NOVEMBER 18, 2011

You get better results with your content marketing when you speak to the “ old brain ,” the one that’s also known as the primitive brain or the survival brain. I want to share an excerpt of a story by Patrick Renvoisé , from his book Neuromarketing: Understanding the Buy Buttons in Customers’ Brain.

Content Marketing 100

Content Marketing Content Consulting Act-On 100

Writing on the Web

FEBRUARY 24, 2014

At some point in your professional career, you’ll likely be inspired to write and publish a book, whether for potential customers, colleagues or to spread your message to a global audience. Your ability to persuade others through written words will contribute greatly to your book publishing success. Johnnie Cochran). Open with Gusto.

Custom Publishing 100

Custom Publishing Tactics Buy Tips 100

Writing on the Web

MAY 27, 2015

I read a ton of books on leadership, and study how the big sellers on Amazon are written in this category. 2015 Indie Excellence Awards : Accountability Leadership (Best Leadership Book 2015). 2015 Indie Excellence Awards: The Personal Accountability Code (Finalist for Best Career Book 2015). Congratulations, Di!

Thought Leadership 100

Thought Leadership Amazon Act-On Consulting 100

Writing on the Web

SEPTEMBER 16, 2011

Here’s a checklist for editing your blog content before you publish. For any content that is vitally important, i.e. sales content or articles delivered to clients, I use Barbara Feiner , a professional editor. Related posts: Edit Your Content: A Checklist of 12 Things Not to Miss.

Wikipedia 100

Wikipedia Content Keywords SEO 100

Writing on the Web

OCTOBER 4, 2010

How do you write engaging content ? How do you create quality content that pulls in interested readers? I wrote about this important $64,000 question last week, and I’m immersed in research about what makes content engaging right now. One of the books I’m reading is Simon Sinek’s Start with Why.

Content 100

Content Digg Buzz Blogger 100

Writing on the Web

APRIL 19, 2011

How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. I think this is one of the hardest things for busy professionals to communicate in writing content for the Web. You need a brand story.

Tips 100

Tips Content Marketing Digg Content 100

Writing on the Web

JANUARY 13, 2014

If you’re an expert in your field and want to publish a digital book , how should you get started writing content ? Write out a working title and a tag line that clearly states what the book is about and what it is designed to solve for readers. Your readers are clearly at the heart of your book. What’s your point?

Act-On 100

Act-On Tagging Order Practices 100

Writing on the Web

DECEMBER 13, 2010

Which is why they are my clients … they need content and they need to publish on the web – blogs, e-newsletters, ebooks, etc.). Other people tend to focus their online marketing on content; they write books and they publish blogs and newsletters… and they hate speaking. Stumble upon something good? Tweet This!

Practices 100

Practices Content Marketing Digg Content 100