Buzz Marketing for Technology

MARCH 7, 2012

Approaches for creating engaging content. - How writing a book can help generate awareness and build reputation. After last weeks show, guest host Jeff Ogden and B2B marketing expert, Paul Dunay discuss: - Marketing at a small company versus a larger company. Buyer personas and the importance of knowing your buyers.

B2B Marketing 100

B2B Marketing Buyer Personas B2B Marketing Automation Services 100

Buzz Marketing for Technology

DECEMBER 22, 2010

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009. But wait that’s not all!

BtoB 100

BtoB Work Management Advertising Agencies Social Media 100

Buzz Marketing for Technology

NOVEMBER 13, 2009

Consider that in Malcolm Gladwell’s latest book The Outliers he goes into a discussion about Violinists and how long it takes them to become a master at their craft. So without spoiling the book for you – the bottom line was – it takes 10,000 hours to become a Master Violinist. Well it’s the latter part that is the hard part.

Social Media 100

Social Media Social Marketing Media Digg 100

Buzz Marketing for Technology

NOVEMBER 6, 2017

What if we could prepare our subject matter experts to react quickly, time our content with the news cycle, and launch an advertising campaign that could help demystify the rule for our clients and potential prospects? Throughout the first added our DOL-focused publications, webcasts and videos, as well as other related content.

Webcast 58

Webcast Microsite Thought Leadership Work Management 58

Buzz Marketing for Technology

DECEMBER 8, 2010

I even wrote a book this year on just this topic called Facebook Advertising for Dummies (Wiley). What you need to focus on is the content and optimizing the content to get comments and likes which will help you drive amount of people that Facebook will show your page to. It’s all based on Facebook’s algorithm called EdgeRank.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Buzz Marketing for Technology

NOVEMBER 13, 2009

Consider that in Malcolm Gladwell’s latest book The Outliers he goes into a discussion about Violinists and how long it takes them to become a master at their craft. So without spoiling the book for you – the bottom line was – it takes 10,000 hours to become a Master Violinist. Well it’s the latter part that is the hard part.

Social Media 100

Social Media Social Marketing Media Tagging 100

Buzz Marketing for Technology

NOVEMBER 6, 2008

If you have ever felt like it is hard to keep up (and I know I have) then this book is for you. Admittedly, Paul Gillin wrote this book for the 90% of marketers still trying to figure out social media, I can tell you it makes and excellent resource for even the most polished social media expert.

Social Media 100

Social Media Social Marketing BtoB Media 100

Buzz Marketing for Technology

FEBRUARY 18, 2010

Weekends are devoted to Blog posts and writing the new book. A typical day starts at 6am with answering the new email that came in over night and then some morning reading in my RSS reader (see photo of this mornings Google Reader).

Social Media 100

Social Media Digg Media RSS 100

Buzz Marketing for Technology

JANUARY 14, 2010

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. You need to put out a steady stream of content to build your brand.

Ad Building 100

Ad Building Brand Identity Branding Digg 100

Buzz Marketing for Technology

JUNE 27, 2008

My master address book. Approximately 100 content feeds. Approximately 200 content feeds. Classroom. e-Learning. Social Networking Application. Learning2006. Employee directory (through employer). eMail accounts. simslearningconnections.com. Professional colleagues. Day-to-day work colleagues. IT Help Desk. Industry analysts.

Personalization 100

Personalization Wiki Wikipedia Social Networks 100

Buzz Marketing for Technology

JULY 24, 2008

We read to make us feel good, about what we’ve done or what we could do or what others have done — even about what a smart person we look like reading such a smart book on the subway — and not as an exercise in personal growth. When you’re done, give the book away, so someone else can learn from it. Make a list.

Product 100

Product Work Management RSS Privacy Policies 100

Buzz Marketing for Technology

DECEMBER 15, 2009

BtoB Marketers should try it out for recruiting or even brand advertising – also don’t forget my book Facebook Marketing for Dummies comes with a credit for $50 Free Facebook ads (thanks to the good folks at Facebook and Wiley for agreeing to publish the book with that credit in it). Mark it down people ;-).

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

DECEMBER 4, 2008

Moreover, does the thought leadership actually drive the business and create sales or is it just content for content sake. Bob is also the co-author of a new book Thoughts on Thought Leadership which is a great resource for anyone working to create thought leaders in their organizations.

Thought Leadership 100

Thought Leadership Work Management Marketing Management Differentiation 100

Buzz Marketing for Technology

DECEMBER 15, 2009

BtoB Marketers should try it out for recruiting or even brand advertising – also don’t forget my book Facebook Marketing for Dummies comes with a credit for $50 Free Facebook ads (thanks to the good folks at Facebook and Wiley for agreeing to publish the book with that credit in it). Social Search could it be a Google Killer?

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

FEBRUARY 23, 2009

That’s why this book Thoughts on Thought Leadership is one of the best compilations of ideas on how to create better thought leadership if have read EVER! He also played a key role in promoting three best-selling books. Tags: Content Marketing Thought Leadership. He has a B.A.

Thought Leadership 100

Thought Leadership Work Management Marketing Management Sales Qualified Leads 100

Buzz Marketing for Technology

MARCH 2, 2010

Over the last few years of writing this blog I have talked a lot about the virtues of creating a steady stream of content that is consistent in its frequency to bring people back to your site time and time again. Related posts: B2B Marketing Content: Lure or Lasso? I picked this saying up from Gary Vaynerchuk’s new book.

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Buzz Marketing for Technology

APRIL 8, 2010

Integrating social media with the contact center is a great way to do that (click here to get a FREE copy of my next book Social Media and the Contact Center for Dummies ). Related posts: Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out. Share this on del.icio.us.

Advertising Channels 100

Advertising Channels Digg Paid Search Agency Social Media 100

Buzz Marketing for Technology

APRIL 25, 2013

Like it or not, what Andrew McAfee predicted in 2006 in his book, Enterprise 2.0, The conference is a jam-packed two-and-a-half days from September 15-17 in Atlanta with 5 tracks ranging from Big Data, Mobile, Social Organization, Customer and Community as well as Content. I hope to see you there!

Social Marketing 100

Social Marketing Enterprise Management Paid Search Agency CMO 100

Buzz Marketing for Technology

JUNE 28, 2008

Skip to content. The Book Bench : Overcoming book aversion, dubious itching remedies, and more. View the table of contents. The Film File Books Briefly Noted Recordings Tables for Two. TABLE OF CONTENTS. Subscribe to The New Yorker. SUBSCRIBE FOR JUST 85¢ AN ISSUE. Give a gift. Renew your Subscription.

Video Marketing 100

Video Marketing Privacy Policies RSS Conference 100

Buzz Marketing for Technology

JUNE 27, 2008

CIA Library - The Central Intelligence Agency has a library, an online directory of Chiefs of State and Cabinet Members of Foreign Governments, maps and a World Fact Book that offers information on countries all over the world. Bartleby - Bartleby is an online reference library that publishes literature, reference books, poetry and much more.

Resources 100

Resources Copyright Work Management Wikipedia 100

Buzz Marketing for Technology

FEBRUARY 16, 2009

Note his ebook is a preview for his upcoming book called World Wide Rave due out in March There are some great examples of how ideas spread in his ebook on the Top 10 unsigned bands from MySpace who just give away their music as a means of promoting themselves.

Buzz 100

Buzz Ad Exchange Lead Nurturing Paper 100

Buzz Marketing for Technology

NOVEMBER 21, 2012

B2B companies often fall prey to the internal design and jargon trap, but it’s easy to get your value proposition across without content overload that creates a confusing experience. Just as you wouldn’t dream of neglecting SEO, playing guessing games with your site content is no longer acceptable. 2) Start testing, seriously.

B2B Marketing 100

B2B Marketing B2B Buying Cycle Paid Search Agency 100

Buzz Marketing for Technology

JUNE 27, 2008

user generated content. Web Content 2007. Wikipatterns book. Buy the book | Learn More. Buy the book. Trent Reznor. user interface. using wiki in education. Web-based spreadsheet. White House. wiki adoption strategies. wiki pilot. Wiki tools. Socialtext. Wikibility Workplaces. WikiMatrix. Wikipatterns.com.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Buzz Marketing for Technology

JULY 24, 2008

Web Site - Were fans of content management platforms like Drupal , Wordpress , etc. Even today, we are more than happy using spreadsheets to track our books (Sachi is a spreadsheet ninja). For many small businesses, Quickbooks (and similar programs) are often a heavy, cumbersome way to deal with the books. Your mileage may vary.

Ning 100

Ning Tools Wiki RSS 100

Buzz Marketing for Technology

APRIL 6, 2010

Being able to send and receive email to someone in your database and gauge the interest of that person in the content you send them is essential. Tags: Advertising Content Marketing Data Mining Events Facebook Inbound Marketing Lead Generation Lead Nurturing Social Media Social Networking email Marketing.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Buzz Marketing for Technology

JUNE 27, 2008

Open content holistic research environment. Alan drew on the work of Richard Sennett quoting from his recent book â??The He then talked about one of my favourite books! The book beautifully draws out the clash between the world of education and the workplace. George Siemens. H809 OU course blog. HEA Pathfinder.

Wiki 100

Wiki RSS Web 2.0 Conference 100

Buzz Marketing for Technology

JULY 2, 2008

Managing staff, conducting performance reviews, facilitating sales meetings, leading teams, co-ordinating communities of practice, and Im sure you can think of a heap of others, are practical skills you need to learn which you just cant read from a book. Company Profile. Consulting Services. Keynote Speaking. Workshops & Seminars. Contact us.

Work Management 100

Work Management Digg Storytelling Ideal Customer Profiles 100

Buzz Marketing for Technology

JUNE 27, 2008

Will they freely submit to such structured information environments as those provided by SAP and Oracle, content and knowledge management systems, and communication by email? I think this book is one of the best treatments of how to empower knowledge workers and it covers what knowledge management should be. Book Review.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Buzz Marketing for Technology

JUNE 27, 2008

has content of 1 minute. Now I would be prepared to stake my reputation on not all content being possible to convey and learn in a minute. no formal path was set out.Self-Access Centres became all the rage in language schools with books, audio cassettes, videos and later on computers being used to enable studentsâ??

Peer-to-peer 100

Peer-to-peer Wiki Thought Leadership Case Studies 100

Buzz Marketing for Technology

JUNE 25, 2008

. … a knowledge worker’s waste blog … Skip to content. Reading Steven Johnson ’s book Mind Wide Open over Thanksgiving. Home Video Games: Future of education or harmful addiction? Technology makes it easy to ‘remember,’ the trick is learning how to forget. A blog post I wrote a year ago. August 2004.

RSS 100

RSS Web 2.0 Work Management Social Networks 100

Buzz Marketing for Technology

JUNE 27, 2008

Research & Books. Researchers Design E-Book to Mimic Turning Book Pages | Comment [5] Real Snail Mail | Comment [4] Spying on Faculty and Staff Computer Use | Comment [13] Smart Footballs From Smarter Students | Comment [9] Young Adults Are Encouraged to Enter Civil-Rights Video Contest | Comment [6]. Search The Site.

Copyright 100

Copyright Peer-to-peer Privacy Policies RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

However, they do want to secure meeting content from people who are not invited to the meeting. Â We also added a Table of Contents web part showing just one level of navigation so that we would have a â??security The fact that navigation and the Table of Contents web part area â??security Book giveaway. We used a â??

Marketing Management 100

Marketing Management Spyware Communities RSS 100

Buzz Marketing for Technology

JULY 28, 2008

Essentially, it was a short-form of the book " Naked Conversations - How Blogs Are Changing The Way Businesses Talk With Customers " two or three years before Naked Conversations was written. This book also provides lots of clues. Content Aggregation Sites: The Business Applications You Can’t Market Without.

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

Buzz Marketing for Technology

JULY 16, 2008

The idea came to me, as I was reading, that I could use the framework presented in the book to help develop analytical skills in my students and to help them to learn to construct knowledge from data by: learning how to collect relevant data. that is the initial categories. From this, their analysis was begin to emerge.

Knowledge Base 100

Knowledge Base Analysis Web 2.0 Wiki 100

Buzz Marketing for Technology

APRIL 21, 2010

Tags: Content Marketing Customer Support Inbound Marketing Listening Monitoring.

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

Buzz Marketing for Technology

JULY 27, 2008

For example, his lengthy contention that because the origin of Googles search algorithm is mechanistic in ways that resemble Fredierick Taylors old time-motion studies and the mechanization of work, Google therefore needs to be used in a mechanistic way is an out and out non sequitur. It should be quite a book. Comments (0).

Wikipedia 100

Wikipedia Paper Education Google 100

Buzz Marketing for Technology

JUNE 27, 2008

Books and Reports. I could capture entire conversations on audio or video, but this wouldnt be very useful unless there was great automated tagging of the content, and even then the really valuable outcomes are the insights generated rather than the entire conversation. Books by Ross Dawson (Incl. Living Networks book (6).

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100