Biznology

SEPTEMBER 2, 2011

He’s the author of the WebMetricsGuru blog and a well-known conference speaker and analytics expert, but Social Media Analytics is is first book, a surprise given how much he writes. And the book is a surprise (a good one) in other ways, too. And Marshall does mention Converseon in the book, for whom I work as Chief Strategist.

Social Media 80

Social Media Analytics Media Ideal Customer Profiles 80

Biznology

APRIL 21, 2017

I had the great fortune to speak twice at the Intelligent Content Conference in Las Vegas on March 30. Other common words included “outside-in” “big data” and “content marketing.” Data-driven content marketing is the future. Several of the talks had the word “AI” in them.

Conference 147

Conference Marketing AI Domain Paid Search Agency 147

Biznology

OCTOBER 13, 2021

What is the last book read? I just submitted the first draft of my latest non-fiction book manuscript to my publisher. Who is your favorite painter or composer? My favorite painter is Vincent Van Gogh. My favorite composer is Beethoven. What is one of your hobbies? Fire Shut Up In My Bones , by Charles Blow. Why do you do what you do?

Ideal Customer Profiles 197

Ideal Customer Profiles Consulting Profiling Storytelling 197

Biznology

SEPTEMBER 15, 2016

Structured content is the most important trend in digital marketing that you’ve probably never heard of. Of all the stories and advice in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing , the one that has attracted the most questions from my colleagues is the section on structured content.

Buying Cycle 80

Buying Cycle Content Peer-to-peer Merchandising 80

Biznology

NOVEMBER 30, 2016

Content Marketing is rapidly growing, but is often done poorly. People think they have to publish content regardless of the needs of their target audience, at a pace no one can possibly consume. This leads to what Mark Schaefer calls “content shock,” in which you overwhelm an increasingly unwilling audience with content.

Planning 80

Planning Content Marketing API Content 80

Biznology

JANUARY 26, 2016

This is doubly so when yours truly, your humble SEO , SEM , digital and content marketing blogger, is away in Cartagena de Indias , Colombia , for an entire exotic tropical Caribbean destination wedding week. I took a look through the content marketing posts from the last few months and came up with this lovely collection.

Content Marketing 80

Content Marketing SEM Content Paid Search Agency 80

Biznology

JANUARY 27, 2017

A great deal of what we now call “content marketing” can be traced back to basic business blogging where a brand built audiences by attracting informed search to valuable, relevant content. Another side of the argument is the emergence and sophistication of what we now call “branded content.”

Advertorials 80

Advertorials Brand Identity Branding Paid Search Agency 80

Biznology

JANUARY 5, 2022

Ruth advises companies on go-to-market strategy, sales lead generation, customer and prospect data, content marketing and ABM. The boy in Paddle to the Sea , a children’s book from the 1940s, which lived on the children’s bookshelf in my childhood home in Easthampton MA. What’s the last book read? Leiber and Stoller.

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling BtoB 104

Biznology

JUNE 8, 2018

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. They built the content. Your content can be indexed by Google for the keywords it contains. They did the keyword research.

SEO 217

SEO Lead Ranking Lead Scoring Keywords 217

Biznology

DECEMBER 17, 2020

Gary Skidmore reinvented Aberdeen into a data-driven content marketing powerhouse and sold it to Spiceworks Ziff Davis just last month. This year she published a terrific new book, Unapologetically Ambitious , which was just named one of Fortune’s ten best business books of 2020.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Biznology

MAY 31, 2016

Content marketing is indeed a silver bullet — why do you think I’m writing this — but there are ways of wooing search engines beyond starting a blog. The post Help Google help you optimize your content for search appeared first on Biznology. It’s really hard to get Google’s attention. Of course you would.

Google 64

Google Optimization Click Rate Content 64

Biznology

APRIL 23, 2015

Content Overload. We’re almost 10 years into one of the latest and hottest marketing trends – Content Marketing – and most B2B firms are churning out lots of it. As a result we’re into the next inevitable phase of content marketing – content overload. 5 Proven Principals of Content Development and Marketing.

Work Management 80

Work Management Buy Marketing Management Process 80

Biznology

MARCH 18, 2013

For content marketers, the rules for what you can and cannot share are pretty murky, but there are some guidelines that should keep you out of trouble. What brought content marketing to mind as I read the article was the discussion of scraping. For example, Trip Advisor has complained about Google’s presentation of their content.

Aggregators 80

Aggregators Content Wikipedia Copyright 80

Biznology

MARCH 27, 2019

On the Social Media Marketing Podcast, Mike Seltzner recently interviewed Mark Schaefer about his new book. The book is called Marketing Rebellion: The Most Human Company Wins. ” We developed and shared content, but more importantly we engaged directly with people who were talking about our brand.

Work Management 144

Work Management Marketing Management Social Media Paid Social Agency 144

Biznology

JUNE 25, 2021

As I resume writing my column following my family vacation, I thought it might be nice to lead off with a recap of the great books I read over my break. “Think Again is a book about the benefit of doubt, and about how we can get better at embracing the unknown and the joy of being wrong. So for the summer months.

Thought Leadership 104

Thought Leadership Lead Ranking Creativity Intent 104

Biznology

NOVEMBER 9, 2017

The major hole in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing is the lack of information on marketing artificial intelligence (AI). That is the mission of the book. Since the book was published, AI has gone from cutting edge to table stakes for many CMOs. This is reflected in my job.

Marketing AI 138

Marketing AI Enterprise Management Tagging Work Management 138

Biznology

FEBRUARY 3, 2020

Find their excellent content, plus webinars and events, and check out their first US event in Chicago in May. Content Marketing Institute. Joe Pulizzi’s genius was to see the value of content marketing long before everyone else. Matt Heinz has built a successful demand gen agency on the shoulders of great content.

Resources 171

Resources Research B to B Advertising Agencies 171

Biznology

FEBRUARY 19, 2019

Let’s start with a definition: Website architecture is the way we organize our content and create navigational controls to encourage site visitors to engage with the information of greatest value to them. Balance Ease of Access with Content Density. It might well be the best book on web usability ever written. That’s a mouthful.

Marketing Websites 136

Marketing Websites Sales Qualified Leads Top of Funnel Organic Leads 136

Biznology

JANUARY 19, 2018

His new book The Content Formula explains how you can do the same: how to find the budget, sell the concept, and measure the results. The project turned into a huge community relations win, with enormous press coverage, books, films, and even the birth of an in-house employee-driven photography project. “I Highly recommended!

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Biznology

MAY 3, 2018

For our first one, Mike talked with James Mathewson, the program director of content marketing platforms at IBM. James writes frequently about keyword ontology–the powerful tool for understanding keywords you should be building content around to attract prospects, engage with them, and convert them into loyal clients.

Keywords 170

Keywords Marketing AI Webinar Metrics Blogger 170

Biznology

JUNE 26, 2014

It’s location-based suggestions for restaurants, instead of citywide guides, direct answers to contact information questions through a quick online search instead of turning the pages of a phone book. The post Will hyper-personalized content help or hurt us? Content Marketing content personalized ads specialized content'

Personalization 80

Personalization Content Small Business Marketing Communities 80

Biznology

JUNE 19, 2018

Steal This Book. Steal This Book , written by Abbie Hoffman in the 70s, mainly focused on ways to fight the government. We identify welcome and unwelcome content appearing in the search results for our clients’ name and business, incorporating any feedback or suggestions provided.

Process 175

Process Class Google Social Media 175

Biznology

AUGUST 27, 2014

Quality content includes many ingredients. It’s crucial to make sure that they are all included in every content piece you generate, and in your content strategy. Copywriting is, after all, the art of persuasion, and you need to demonstrate this in every content piece you create. SEO copywriting.

Copywriting 80

Copywriting Rules Marketing & Strategy Content 80

Biznology

FEBRUARY 13, 2013

First it was search marketing, then social media marketing, and now you’re looking at the latest thing–the combination of search and social called content marketing. But, as with anything, there are the right ways and the wrong ways to do content marketing. Instead, think of ways to create a steady stream of solid content.

Content Marketing 80

Content Marketing Content Marketing & Strategy Buying Cycle 80

Biznology

NOVEMBER 2, 2020

This is the oldest trick in the book, but is oddly missing from many B2B websites. A content offer is the most effective way to persuade visitors to give you their contact information. But there are methods for converting business visitors to identifiable prospects, for ongoing marketing interaction and development.

Marketing Automation Services 197

Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

Biznology

NOVEMBER 29, 2017

Website knowledge : Websites provide information and insight not found in books and syllabi. Unfiltered content : Not all content on the internet is appropriate for students. The impact of inappropriate content can be adverse. Parents can use filter on the content and keep an eye on the students as and when required.

Social Media 128

Social Media Media Class Opinions 128

Biznology

DECEMBER 8, 2021

In addition, Sue is an accomplished social media trainer and an established communicator with a passion for creating compelling content. What’s the last book you read? Who is your favorite fictional hero? Dr. Alan Grant (Jurassic Park). Who is your favorite composer? Rachmaninoff! What is one of your hobbies?

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Jigsaw 104

Biznology

DECEMBER 14, 2016

So, why aren’t business, sales, and marketing leaders focused on providing specific thought leadership content that’s relevant to extremely targeted, specific audience? Why are we going for reach and pushing out content (in many cases other people’s content) just to get the like, share, comment and exposure? Don’t get me wrong.

Social Media 80

Social Media B2B Thought Leadership Resources Demand 80

Biznology

APRIL 5, 2012

As the global search strategist for IBM and a co-author of a book on writing for search engines, I am well aware of the difficult times ahead for SEOs. I won’t go into detail here about it because you could write a book about it. In fact, I am writing a book about it. Retire the content you no longer need.

Google 80

Google SEO Content Keywords 80

Biznology

OCTOBER 22, 2014

Content marketing is one of the most valuable of these tools. Let’s see how to pursue content marketing without making some common errors and wasting opportunities. All these are positive aspects of your business that you can highlight and promote in your content marketing. This can be explicit and/or implicit.

Small Business Marketing 80

Small Business Marketing Work Management Content Marketing Marketing Management 80

Biznology

AUGUST 17, 2017

I have more than 1700 bylines in my career, spread across dozens of magazines and their companion sites, blog sites, and books. That’s why I wrote a book about it called Audience, Relevance, and Search. If you don’t want to buy the book, check out its companion blog Writing for Digital.

Tips 146

Tips Peer-to-peer Advertising Mediums Creativity 146

Biznology

NOVEMBER 14, 2019

His latest book is Marketing Rebellion: The Most Human Company Wins. Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. 0:00 Intro. 1:10 Mark’s introduction. 2:35 Making companies more human. 6:05 How can companies shift the mindset towards providing what customers actually want?

Paid Search Agency 91

Paid Search Agency Companies Customer Satisfaction Privacy 91

Biznology

MARCH 12, 2021

I have included a variety of excellent reading and listening content, encompassing a range of perspectives on a diverse set of topics. I will also make a quick plug for Brit Bennett’s latest book, all of the TED Talks and both pieces in the Arts section (very humorous and timely!). ” Book.

Startups 193

Startups Communities Transparency Research 193

Biznology

JULY 12, 2018

You’ll find out what’s trending in content, account-based marketing, prospecting data, predictive modeling, social data, influencer marketing, and more. Her newest book is B2B Data-Driven Marketing: Sources, Uses, Results. Stevens about the key B to B marketing trends you need to pay attention to right now.

B2B Marketing 141

B2B Marketing Trends B to B BtoB 141

Biznology

APRIL 28, 2016

As Mike announced on April 21, 2016, we recently published a book together called Outside-In Marketing: Using Big Data to Guide Your Content Marketing. It has been a long and winding road to get this book done, and we are very proud and more than a little relieved to see it in print. The Story of the Book.

Advertising Agencies 80

Advertising Agencies Paid Search Agency Marketing & Strategy SEO 80

Biznology

SEPTEMBER 24, 2021

Thematically diverse in content and sourcing, these pieces all resonated with me and with work I am doing with clients and colleagues. ” Books. He plays by the books and plays hard, and that?s ” Paste: Legendary Police Guitarist Andy Summers Talks New Book Fretted and Moaning. ” Outstanding! [I

Burn Rate 104

Burn Rate Training Education Organic Leads 104

Biznology

APRIL 21, 2016

After a lot of effort (most of it by my co-author James Mathewson ), we’re happy to announce the availability of Outside-In Marketing , a new book that helps you use big data to drive your content marketing efforts. So, just what is outside-in marketing?

Paid Search Agency 80

Paid Search Agency Marketing Interactive Marketing Creativity 80