B2B Memes

SEPTEMBER 22, 2010

My working life is now completely consumed by content marketing. I cited Guillebeau’s personal manifesto as an example of one kind of e-book B2B editors could aspire to. Book Notes: An Interview with Seth Godin. (On Paul Conley: The seasons, they go round and round. “My Cogs see a job, linchpins see a platform.

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B2B Memes

MARCH 25, 2011

Google’s Collateral Damage,” for instance, was produced for SEO Book by infographic specialist Jess Bachman , and presumably did not come cheap or without many hours of planning. So journalists, content marketers, and writers alike take note: Infographic skills are no longer optional. Infographic by SEO Book. Click to enlarge.

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B2B Memes

MARCH 1, 2012

Despite having just self-published a book (the New-Media Survival Guide ), my usual reticence restricted my promotional tweets to just 12% of the total for the month. First, I’ve found that tweeting about articles and other Web content is a good way to keep track of them. Conversationally, I was closer to my target, at 24%.

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B2B Memes

AUGUST 31, 2010

Viewed from a distance, a favorite pop band or children’s book might not seem relevant to B2B marketing and communications. It’s a popular tactic among B2B bloggers to look at dry B2B topics through the prism of seemingly unrelated personal enthusiasms. It can be an effective approach, but it’s not without landmines.

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B2B Memes

SEPTEMBER 24, 2010

But the Web is still a teenager, and this is a slender reed on which to rest the coming century of Web content. As Tim Carmody wrote last month in The Atlantic in an article on “ 10 Reading Revolutions Before E-Books ,” paper has not always seemed so permanent. I hope so, but I lack some, if not all, conviction.

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B2B Memes

NOVEMBER 5, 2011

In her book, On Being Wrong , Schulz eloquently explains why the occasional error is not only tolerable, but beneficial: Far from being a sign of intellectual inferiority, the capacity to err is crucial to human cognition. A Lesson from Demand Media: Embrace Your Commodity Content. Monetize Your Typos.

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B2B Memes

FEBRUARY 3, 2011

And yesterday, B2B editorial consultant (and—full disclosure—my long-time mentor) Howard Rauch tweeted that “continuously overloading B2B editors with digital responsibilities undoubtedly is key reason why original content is dying a slow death.”. Doctorow: Productivity Terrorist? As a bred-in-the-bone print editor, I sympathize. But does it?

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B2B Memes

MARCH 9, 2011

It requires readers to visit your site (and see the ads) and makes it harder for disreputable site owners to scrape your site’s content onto theirs. The logic behind using summary feeds is clear , if debatable. But for dedicated readers like me, it feels, well, ungenerous.

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B2B Memes

NOVEMBER 13, 2011

In his book, Mediactive , he argues that the audience for news and other media must change from passive to active consumers, that they have a responsibility to be skeptical and exercise judgment. This, I take it, is the position of one of Wikipedia’s biggest fans in journalism, Dan Gillmor.

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B2B Memes

JUNE 26, 2012

It doesn’t matter that Times reporter Jennifer Schuessler immediately added that the scandal included “a counterintuitive twist that could come right out of his own books: The journalist he has been accused of borrowing from is himself.” Related posts: Commodity Content, Demand Media, and Quality. Photo credit: Kris Krüg / Pop!Tech.

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B2B Memes

SEPTEMBER 9, 2010

Thackray describes its method as combining “the latest technology and good old-fashioned market knowledge” to create a mix of aggregated, curated, and original content, organized by semantic algorithms and overseen by an editor. Similarly, I think they’re wise to match their curated third-party content with original work.

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B2B Memes

SEPTEMBER 28, 2011

These filters are reinforced on a larger scale by devices like best-seller lists or books such as Andrew Keen’s The Cult of the Amateur , which either by effect or intent try to set limits on what is worth writing, publishing, or reading. Most of us just aren’t very good at judging the true worth of content. But here’s the problem.

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B2B Memes

NOVEMBER 14, 2011

In it, he describes the odd nostalgia of Apple’s design of its iCal and Address Book applications. Even worse, says Siracusa, is Apple’s Address Book, which “goes so far in the direction of imitating a physical analog that it starts to impair the identification of standard controls.”

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B2B Memes

SEPTEMBER 6, 2011

It used to be, for instance, that the wall between magazine publishing and book publishing was too high for most people to leap over. With easy options like Kindle Singles and E-books, though, that’s no longer true. I’m pushing my students to not be content-first, not platform-first, but audience-first,” Mersey said. “My

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B2B Memes

DECEMBER 8, 2011

This was not only easier than our publishing CMS at work (where the same process would have taken hours, not seconds) but more functional—because there were comments, something most content management systems still lack. Adam Tinworth is one of eight new-media thought leaders profiled in the forthcoming e-book, the New-Media Survival Guide.

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B2B Memes

JUNE 6, 2012

One of the truisms of new media is that if you want your content to have an impact, you should keep it short. For a case in point, see Smashwords founder Mark Coker’s recent Huffington post article , “Do E-Book Customers Prefer Longer or Shorter Books?” Don’t ask whether your content is too long or too short.

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