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B2B Marketing Zone Posts
NOVEMBER 2, 2010
Every good social media plan STARTS with a solid marketing strategy but social media efforts are sub-optimized if a company is too wedded to long-term plans and can’t respond to sales opportunities happening RIGHT NOW in front of their noses. Buyer Interaction Shapes Buyer Experience Design , October 25, 2010 Image via Wikipedia.
Biznology
JANUARY 16, 2012
If Wikipedia can be as good as Britannica, we could replace all our outdated corporate knowledge repositories with wikis. Was that just a collective hallucination caused by too many consultants who drank a lot of the Kool-Aid 2.0? Was Wikipedia just the exception that proved the rule? Image by Octavio Rojas via Flickr.
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