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B2B Marketing: Do you know how much your CEO really invests in demand generation?

markempa

If it's almost unheard of for your sales team to make a cold call thanks to a sales pipeline bursting with steaming-hot leads generated by your marketing department, skip this post. But what about sales prospecting? Most companies don’t call what sales people do “demand creation” or “demand generation.”

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Through the Eyes of Joanne Black: The Shifts (or Not) in Sales and Social Selling

Content Standard

Sales and, specifically, social selling play the other part. Question: How has technology impacted sales? Salespeople are in client meetings, leading client meetings, doing business development, on conference calls, writing proposals, et cetera. When the term “Sales 2.0” I don’t believe so.

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5 Reasons Not to Give Inbound Leads to an Outbound Sales Team

Hubspot

a former sales director at Salesforce.com, and author of the Amazon best-seller, Predictable Revenue. Now that you've done your job and created inbound leads for your sales team, is that team truly optimized to handle them? So, should you give inbound leads to your outbound sales team? The 4 Core Sales Roles.

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Every good social media plan STARTS with a solid marketing strategy but social media efforts are sub-optimized if a company is too wedded to long-term plans and can’t respond to sales opportunities happening RIGHT NOW in front of their noses. One component in sales team training is to perform a semiannual competitive assessment.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Social CRM: social media and communities in customer relationship management and marketing - Conversionation , September 9, 2010 Let me start this post with a quote from “Using your customers’ desired actions to increase your sales”, a paper Gerry McGovern and Kristin Zhivago published earlier this year. But what about sales prospecting?