Writing on the Web

OCTOBER 24, 2010

If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers. Do not miss this book!

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Webbiquity

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Li really “gets&# social media from the social, search and business perspectives, and this shows throughout the book.

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

DECEMBER 16, 2010

Books make great gifts, and there’s still time to order for pre-Christmas delivery. Since you don’t want to take the chance of buying a sleeper however, or a book that’s inappropriate for the recipient, here are nine ideas—books reviewed on the Webbiquity blog this year. Post on Google Buzz.

Social Media 100

Social Media Social Marketing Emarketing Media 100

Marketing Insider Group

MAY 18, 2020

Some additional thought leadership research: According to a thought leadership study by LinkedIn, 58%of buyers read one or more hours of thought leadership each week. Another way to engage on social media is to use posts to pose questions about topics that are buzzing in the industry. Using Video on Social Media.

Thought Leadership 356

Thought Leadership B2B Thought Leadership Research Practices 356

Webbiquity

JULY 28, 2010

At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan. The book begins with a fascinating trip through the early days of the web and the foundations of social media.

Social Media 100

Social Media Social Marketing Planning Media 100

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How can you optimize your profile to be “findable&# for the right phrases within LinkedIn?

Linkedin 100

Linkedin Tactics Tips Work Management 100

Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

6sense

OCTOBER 25, 2021

With the buzz of offices reopening, it’s no surprise that many of us are excited to get back to some of our old routines. BDRs are notified when an account they’re assigned to is on the website, presenting a timely opportunity to spark that conversation through Drift, potentially booking a meeting right then and there.

Practices 62

Practices Best Practices Buyer Intent Thought Leadership 62

B2B Digital Marketer

MARCH 31, 2022

Michael “Buzz” Buzinski is a life-long entrepreneur, a digital marketing thought leader, an author, and the Chief Marketing Officer of Buzzworthy Integrated Marketing. 29:48 – Lessons learned by Buzz. Michael’s LinkedIn: [link]. Michael’s book: [link]. 15:34 – SEO and effective content marketing.

Work Management 52

Work Management Marketing Management Service B2B Marketing 52

Webbiquity

OCTOBER 9, 2018

Sending free copies of relevant books to specific people can grab their attention in a world where most things are digital. Not only do these tactics create loyal consumers, they also tend to create buzz on social media that tells other potential users about the software. Connect with him on Twitter and LinkedIn.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

KoMarketing Associates

APRIL 7, 2021

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”. E-books: 57% (compared to 48% in 2020). But also make it easy for people to share your content via email, or via social media – especially via LinkedIn.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Directive Agency

JULY 31, 2023

Shield Analytics “LinkedIn Wrap” Making user-generated and functional content is a great way to create content at scale that your buyers are likely to share. In 2022, Shield gave all of their users a “year in review” PDF that’s formatted for LinkedIn. Shield is a great example of this.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

SmartBug Media

SEPTEMBER 24, 2021

They can promote and host your e-books, blog posts, webinars, articles, case studies, or white papers on their site for an agreed-upon duration of time (or indefinitely, if you play your cards right). A content syndication strategy helps your company share specifically targeted content with new and relevant audiences. Spread the word.

Webinar Metrics 108

Webinar Metrics Tips Marketing & Strategy Ad Building 108

ClickZ

FEBRUARY 1, 2022

If you’re not sold yet, consider these findings: According to the book Marketing Metrics , the probability of selling to an existing customer is 60-70%, while the probability of selling to a new prospect is as little as 5-20%. Join the conversation with us on LinkedIn and Twitter. Long-term, consistent growth is found in retention.

Acquisitions 124

Acquisitions Tips Word of Mouth Work Management 124

markempa

AUGUST 11, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! I will post a review on Amazon soon.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Marketing Qualified Leads 120

markempa

JULY 10, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Marketing Qualified Leads 120

markempa

JUNE 14, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Word of Mouth 120

Word of Mouth BtoB Buzz WOM 120

SmartBug Media

JANUARY 5, 2024

From strategic analysis to targeting and beyond, the buzz around AI is real—but will marketing be replaced by AI? Post generator Anyword takes user prompts to create posts for Facebook, LinkedIn, Instagram, and X, going so far as to analyze for male/female voice and potential post engagement. The technological revolution.

Marketing AI 59

Marketing AI CMS Development Paid Search Agency Advertising Agencies 59

Brandpoint

MARCH 30, 2020

A website with well-written, interesting content creates not just followers, but buzz — and says a lot about who you are and what you have to offer. Keynote speaker Sam Richter posted his Expert Series article created via Brandpoint to his LinkedIn page, attracting interest and gaining more traction with his followers.

Personalization 114

Personalization Branding Brand Identity Content Marketing 114

markempa

OCTOBER 17, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation CRM Work Management Lead Scoring 120

markempa

SEPTEMBER 1, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales B2B Marketing B2B Thought Leadership 120

markempa

JUNE 13, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! More about the author.

Lead Generation 120

Lead Generation B2B Sales Generation Marketing Qualified Leads 120

markempa

JUNE 21, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

markempa

AUGUST 14, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Marketing Qualified Leads 120

markempa

AUGUST 18, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

BtoB 120

BtoB Lead Generation B2B Sales Generation 120

markempa

MAY 24, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Also, my book got a new cover!

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

markempa

AUGUST 16, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! So whats the deal?

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Marketing Qualified Leads 120

SmartBug Media

SEPTEMBER 14, 2020

For lead nurture workflows, you should always create if/then branches to determine if someone already downloaded an offer before you send them an email about an e-book or guide. These new HubSpot workflow features have me buzzing with excitement! Now you can see that information in the revision history.

Hubspot 101

Hubspot Features Top of Funnel Lead Nurturing 101

markempa

FEBRUARY 24, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales Sales Leads Generation 120

Hinge Marketing

MAY 23, 2016

While the style of interaction may vary greatly from Twitter to LinkedIn to Facebook, it is still about making the right connections with the right people. 8) White Papers or e-Books. A variation on the white paper is the e-book. You can further promote your blog posts on Twittter, LinkedIn and Facebook. 9) E-newsletter.

Online Lead Generation 118

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 118

Buzz Marketing for Technology

AUGUST 18, 2010

Furthermore everyone seems to have a book out on Social Media – heck I have 3 books on social media (2 out there and 1 on the way!) Share this on Linkedin. Tags: Blogging Buzz Marketing Communities Facebook Innovation Social Media Social Networking Twitter. see my post on Fire your Director of Social Media ). Tweet This!

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Ill be back next week.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Marketing Qualified Leads 120

Webbiquity

MAY 31, 2022

There is no shortage of LinkedIn tips online, offering guidance about posting content and generating leads. Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Guest post by Eduard Klein.

Linkedin 334

Linkedin Marketing & Strategy Marketing Strategy B2B Marketing 334

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Make Your LinkedIn Profile Work for You. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. Here are some thoughts on amping up your LinkedIn presence. LinkedIn has an official opinion on connecting up with others. Newsletters.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

ViewPoint

MARCH 2, 2011

Today's guest blogger, Jeff Molander, is adjunct professor of digital marketing at Loyola University business school, a content marketing speaker and author of the forthcoming book, Off the Hook Marketing: How to make social media sell. Because someone who sells social media buzz monitoring software says so? He blogs at [link].

Sales Management 120

Sales Management Social Media Work Management Process 120

Writing on the Web

JUNE 18, 2010

I’m reading Tony Schwartz new book “ The Way We’re Working Isn’t Working.&#. Post on Google Buzz. Share this on LinkedIn. How to Get Your Blog Buzz Back. He talks about four areas essential to over all success: physical, emotional, mental and spiritual. Share this on del.icio.us. Add this to Ning.

Ning 100

Ning Digg Buzz Blogger 100

SmarkLabs

JUNE 13, 2022

If you need more insights, look to 3rd party resources such as LinkedIn or online job boards where you can pull information from job listings matching your customer profiles. You can also use professional information sources or industry associations for more information. Paid Media. Email Promotion.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97