Digital B2B Marketing

SEPTEMBER 22, 2011

Choose Your Own Adventure books were a staple when I was growing up. As a child, these books gave me a sense of control, they engaged me with choices and opportunities throughout the book. Here are three specific things content marketers can learn and apply from Choose Your Own Adventure books. Circle Back.

Planning 100

Planning Content Marketing Webcast Content 100

Hubspot

JUNE 3, 2020

The first time Amazon introduced me to the perfect book for me via their recommendation engine, I was completely awed. For instance, when I check Amazon's site, I can find numerous personalized recommendations just for me, and it still feels like a delight, every time. I mean, just what drives all this highly adaptive content?

Personalization 65

Personalization CMS Development Work Management Marketing Management 65

ClearVoice

DECEMBER 18, 2023

Fact: To run successful ABM campaigns, there are certain challenges you need to deal with, such as personalization, engagement, and conversion issues. Personalization Challenges Successful ABM campaigns depend on personalized communication tailored to each prospect’s specific needs.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Martech

DECEMBER 19, 2023

It is going after inactive personal Google accounts (not work or school accounts). This person isn’t interested in us anymore.” One that is in rhythm with your buying cycle. The ultimate decision was based on the business metric of time between bookings. But we need to look at the broader picture.

Marketing & Strategy 107

Marketing & Strategy Opt-out CAN-SPAM Work Management 107

Marketing Insider Group

DECEMBER 17, 2019

B2B buying cycles are also much longer than B2C and involve many different stakeholders, compared to B2C purchases, which are often instantaneous and involve one person only. It’s not simple or easy to overcome these challenges, but they don’t mean that your B2B marketing has to be safe, dull, and lacking personality, either.

Tactics 272

Tactics B2B Marketing Work Management Planning 272

Biznology

DECEMBER 8, 2017

But it’s not the end of the world if we have multiple anonymous IDs for the same physical person. In a perfect world, you build all the content the user needs to go through the buy cycle, and you string the content together into client experiences that end in purchase, or advocacy, or renewal, or whatever your end goal is.

Ideal Customer Profiles 182

Ideal Customer Profiles Paid Search Agency Wiki Marketing AI 182

ViewPoint

APRIL 19, 2017

Here is what I learned: Jeb Blount – Jeb is the bestselling author of eight books, including " Fanatical Prospecting " , and among the world’s most respected thought leaders on sales, leadership, and customer experience. I travel a ton, and the Southwest Airlines 737 feels like my personal Sales Force One.” Buy them both.

Conference 149

Conference PointClear Cold Calling Work Management 149

Heinz Marketing

MAY 12, 2022

They have self-nurturing landing pages that surface relevant content to the prospect, therefore accelerating the buying cycle. Another feature Hushly offers are adaptive content hubs which uses AI to surface up relevant content for visitors and acts as a personalized content hub.

Work Management 103

Work Management Marketing Management B2B Peer-to-peer 103

Madison Logic

AUGUST 9, 2023

To increase engagement and create more opportunities for sales, their marketing campaigns needed to target decision-makers and buying personas with more relevant and personalized content that would move them through the funnel faster.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Enterprise Management 52

Content4Demand

OCTOBER 6, 2021

In this context, marketing teams must step up to the plate and leverage all the tools at their disposal to ensure that content, programs and campaigns are microtargeted, personalized, immediate and connected. knows your specific targets, customers, prospects and buying groups are currently in (or will be) a buying cycle.

Buyer's Journey 81

Buyer's Journey Intent Data Intent Lead Ranking 81

Marketing Insider Group

MAY 18, 2020

Thought leadership makes a lot of sense in most B2B content marketing scenarios, typically because the buying cycle is longer and may require multiple approvals. Your personal brand can considered a thought leader, and your subject matter experts can be as well. Building the relationship involves trust and respect.

Thought Leadership 356

Thought Leadership B2B Thought Leadership Research Practices 356

Varicent

MARCH 12, 2020

I cover this in more detail in my free book The Measurable Lead Model. Is a low volume bad, or is that rep personalizing content for high value accounts? Was the response an out-of-office, an unsubscribe, call me in 6 months, or booking a demo? For example, on day 1 they get an email, a call, and a voicemail.

Top of Funnel 69

Top of Funnel Sales Qualified Leads Advertising Funnels Lead Ranking 69

Engagio

FEBRUARY 13, 2020

It’s a concept that was started by Gary Chapman, who published the book The Five Love Languages — The Secret to Love That Lasts over twenty-five years ago. In the book, Chapman explains that we all receive love in different ways. Praise is a big deal, whether you’re in a relationship or a buying cycle.

B2B 87

B2B Act-On Gartner Buying Cycle 87

6sense

OCTOBER 1, 2021

This is especially important since sales teams are becoming overburdened with navigating increasingly complex buying cycles with ever-growing buying teams. “As Two categories in particular — platforms like 6sense and targeted personalized digital advertising solutions — generate the most user interest, she said.

Account Based Marketing 62

Account Based Marketing ABM CMO DemandBase 62

Buzz Marketing for Technology

NOVEMBER 21, 2012

Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase. You’ll be forgiven if you.

B2B Marketing 100

B2B Marketing B2B Buying Cycle Paid Search Agency 100

Martech

JULY 20, 2021

Other driving forces, which I mentioned at the start, are fundamental changes in the B2B buying cycle — shifts that the COVID pandemic accelerated as events and in-person meetings went virtual. In a way, consumers just have too much choice now.

Marketing Management 109

Marketing Management Account Based Marketing Paid Search Agency ABM 109

DiscoverOrg

MARCH 8, 2017

Read our “Super Hero Life of Your Prospecting Email” comic book style eBook to take on the greatest of inbox foes. One day, you get a hard bounce because that person has retired or accepted an offer elsewhere. Where are your leads in the buying cycle? Want your prospecting emails to have super powers?

Contacts 240

Contacts Top of Funnel CAN-SPAM Deliverability 240

NetLine

APRIL 14, 2022

With access to the largest B2B content library on the web, we were able to analyze nearly 25k individual responses from the past year, yielding 72k first-party buyer-level intent insights revealing where B2B professionals actually reside within the buying cycle. Content Formats Less Likely Associated with Immediate Buying Decision.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

KoMarketing Associates

SEPTEMBER 11, 2018

B2B buying cycles can take up to 18 months , multiple touch points can occur, and on top of all of that, many businesses don’t have the right tools in place to measure marketing efforts. Is it the person who spoke to the customer on the phone? Good enough in my book! Go Multi-Channel. Who gets credit for a sale?

Top of Funnel 147

Top of Funnel Multi-Touch Attribution ROI SEO 147

markempa

JUNE 17, 2012

No deal = broken sales cycle. He says the escalating number of “no decisions” is a sure sign that sales cycles are broken. What are the steps they go through, with both you and your competitors, to make their buying decisions? That person doesn’t exist anymore.”. Analyze wins and losses.

Sales Cycle 120

Sales Cycle Sales Management B2B Sales Top of Funnel 120

Heinz Marketing

MARCH 9, 2020

So you’ve got to go and take a potential client through the entire buying cycle, through the sales process, then run in the phone booth, put on your Superman cape, come back out and save the day and fix whatever problem they have. I think books are probably the best way to do that. Is it going to be one person?

Sales Management 83

Sales Management Top of Funnel Work Management Marketing Management 83

Sharpspring

MAY 6, 2021

When you talk to customers in person, you already know exactly what they’ve seen, which lets you tailor your sales pitch accordingly. Follow this with e-guides, e-books, white papers, and research reports. Finally, study trends, personalities, and values. You compose the message and the system does the work. Save Money.

Marketing Automation Services 86

Marketing Automation Services Paid Search Agency Advertising Agencies Marketing Automation 86

Tomorrow People

FEBRUARY 27, 2013

But pick up any book on selling written before 2011 and there will be lots of chapters about ‘getting past the gatekeeper’ and ‘overcoming objections’ etc. Your goal is to aid these interested people’s buying decisions by becoming a useful resource about how to solve their business and personal pains. Outbound cold calling.

Paid Search Agency 120

Paid Search Agency Cold Calling Marketing Qualified Leads Sales Qualified Leads 120

Tomorrow People

FEBRUARY 27, 2013

But pick up any book on selling written before 2011 and there will be lots of chapters about ‘getting past the gatekeeper’ and ‘overcoming objections’ etc. Your goal is to aid these interested people’s buying decisions by becoming a useful resource about how to solve their business and personal pains. Outbound cold calling.

Paid Search Agency 120

Paid Search Agency Cold Calling Marketing Qualified Leads Sales Qualified Leads 120

SmartBug Media

NOVEMBER 7, 2019

When taking this approach, it's more than possible to tailor content to each individual person's needs, wants, and desires. Plus, marketers will have a clearer understanding of where leads are in the buying cycle and how to best encourage a move down the funnel. Personalize each email communication.

Marketing Automation Services 71

Marketing Automation Services Marketing Automation Email Marketing Automation 71

Tony Zambito

NOVEMBER 1, 2010

  In the world of books we see the title of Shift as perhaps the new trendy title for business as well as personal self-help oriented books.  .  It is filled with connotations that represent and implies transformational changes are occurring. 

Design 100

Design Buyer Personas B2B Thought Leadership Lead Ranking 100

NuSpark Consulting

NOVEMBER 6, 2015

How can you possibly know what’s going on in the front end of the buying cycle when you’re not involved? Simply list the buying phases — awareness, consideration, decision and loyalty — the questions your audience asks, and how you plan to answer them with content. Has this person attended a webinar? Assign the tasks.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Planning 100

Valasys

JUNE 4, 2020

On the 2 nd of June 2020, LinkedIn through its marketing blog announced some new retargeting options to allow the marketers to make their customer interactions more personalized and turn more clicks into actual customers. How Retargeting by Video Views & Lead Generation Forms will Help the Marketers Reach the Right Professionals.

Linkedin 72

Linkedin Lead Ranking Budget Programs Tools 72

Ambal's Amusings

SEPTEMBER 9, 2010

This will either lead to their reading a greater portion of the primary content or result in delegating that responsibility to another person within the business. #2: Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the buying cycle by engaging prospects and customers.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

Convince & Convert

MAY 6, 2016

This purchasing model provides SMBs with the means to reach their customers and potential customers with a targeted message throughout the buying cycle , regardless of which publisher websites they are visiting. Tying customer data into programmatic media buying creates a powerful digital marketing strategy. highlight to tweet).

Small Business Marketing 96

Small Business Marketing Ads SMB Marketing & Strategy 96

Lake One

APRIL 23, 2020

Manufacturing is an industry that can often rely heavily on trade shows, in-person meetings, and product catalogs. Marketing automation helps manufacturers simplify complex b2b processes while personalizing and scaling their digital marketing and sales efforts. Book a free consult. Personalization. But First, Strategy.

Marketing Automation Services 52

Marketing Automation Services Sales Management Marketing Automation Automation 52

Schubert B2B

OCTOBER 9, 2018

Your agency also must understand the complex markets that you need to reach, your buyers and their buying cycles. Each month have your agency contact person provide a report on how the program is tracking against the goals. Regularly Communicate. You own the ship and your leadership team is the captain.

Advertising Agencies 81

Advertising Agencies Paid Search Agency Ad Agencies B2B Thought Leadership 81

Brandpoint

AUGUST 20, 2019

They help businesses implement sales engagement programs to personalize the sales experience, ultimately making buyers more likely to buy and the organization likely to earn more revenue. You can put all of the communications surrounding renewal and onboarding into a standardized, automated process that you can then personalize.

Marketing Automation Services 75

Marketing Automation Services Buying Cycle B2B Sales Marketing Prospects 75

KoMarketing Associates

MAY 21, 2019

And, for many of our clients, whose buying cycles can reach up to 18 months, high volume keywords tend to drive top of the funnel traffic, which take time to convert. Of course, I could create an entire book on why a multi-channel keyword strategy is necessary but that’s not what this blog post is about. What do I mean by that?

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

Vidyard

MARCH 4, 2020

Demo videos about your product, also known as product videos, help get true information about your product in front of buyers early in their buying cycle, which can generate more qualified and faster-moving leads. Or, even better, end with a link to book a live demo with your sales team. Demo videos are: Repeatable. Inexpensive.

Top of Funnel 138

Top of Funnel Video Marketing Work Management Marketing Management 138

B2B Marketing Analytics

AUGUST 2, 2020

With the onset of this pandemic, all marketing organizations had to adjust their annual plans and more importantly, double down on the “digital-first” strategies to account for the cancellation of the in-person events, which have been biggest driver of marketing pipeline and revenue.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

KoMarketing Associates

AUGUST 19, 2013

And even though this correlation has been debunked in it’s significance, one can’t argue with the connectivity Google+ has in it’s association with related search experiences like Authorship , AdWords Social Extensions , and broader search results personalization. from Fortune 500s to one-person businesses.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120