“WIIFM”? Neuromarketing Improves Your Odds
Writing on the Web
NOVEMBER 1, 2011
Well… Although we can’t directly cause people to do something, we can use knowledge of the brain to improve our chances of influencing their buying decisions. Founded by Christophe Morin and Patrick Renvoise, authors of Neuromarketing: Understanding the Buy Button Inside Your Customers’ Brains. Easy, right?
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