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Book Review: Revenue Engine

Webbiquity

In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. This is a book about the only thing that matters: revenue.” It’s not about sales.

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The Truth About Intent Data

Rev

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Third Party Intent Data You Can Buy. And those ads are specific to the person who did the search. Sadly, I won’t be buying my own island any time soon. Let’s say you are in marketing.

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86% of Software Buyers Use Peer Review Sites to Make a Purchase. How Discoverable is Your Brand?

Directive Agency

In fact, 86% of software buyers use peer review sites when buying software. your CTA is “contact us” or “book a demo”) and has a 5 or 6-figure ACV. Personalize your copy to attract the right customers. He has over 10 years of experience in the B2B tech industry at companies like Eloqua, Influitive, and PartnerStack.

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Lead Generation: It’s all about building relationships

markempa

Brian is an old friend of mine, CEO of In Touch, which is a MECLABS company and an author of the industry defining book, Lead Generation for the Complex Sale , which I think you started writing probably 10 years ago, is that right Brian? I want to ask you about the book. Brian Carroll: Yeah, we are coming up on 10 years.

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Better Social Selling, an Interview with Jill Rowley

markempa

The way that people buy, and go about getting information, has dramatically changed, and the way that we’re selling hasn’t. Really, we’re long overdue for transformation, modernization of the way we sell, to match to how people and companies want to buy. Essentially, you have to personalize your invites to connect.

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Sales Pipeline Radio, Episode 104: Q&A with Jocelyn Brown

Heinz Marketing

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. Let’s talk about that relates to what we do talk a lot about here, along the acquisition side, which is the buying journey. I think often times, we think of the buying journey too often as ending when someone buys.

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Annual Content Marketing Retreat 2012

Ambal's Amusings

– discussions about Content Marketing are shifting beyond “what is content marketing,” and tips about how to write blog posts, to dialogs about how to actually manage content marketing. Manticore Technology, Marketo, Eloqua, to name a few). Russell Sparkman: Increasingly – in print, in the blogosphere, etc.