Navigate the Channel

MAY 18, 2023

Not everyone reads books, or they only read e-books and digital publications – or listen to podcasts to keep them current on a topic. But books have their place, no matter the format, and we’re big fans of books that add to the conversation on brands and marketing. Read the book to learn more.

Brand Identity 123

Brand Identity Branding B2B B2B Thought Leadership 123

Marketing Insider Group

SEPTEMBER 29, 2020

These days, a blog is pretty much a must-have for any business. The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. Quick Takeaways. These blogs really know their audience and use targeted content and design.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Webbiquity

MARCH 22, 2022

For example, if you are currently only creating content for your blog, you can repurpose these posts to be promoted on: YouTube via video. For example, you can add it to swipe up on Instagram or feature it in your caption. For example, you can create an animated video with a voice over to help you convey all that information.

Examples 311

Examples Case Study Case Studies Content 311

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content can help your company to get more press exposure, attract new business opportunities, and convert leads. 60% also said that this type of content had directly convinced them to buy a product or service they hadn’t previously considered. American Express Business Class. Quick Takeaways.

Thought Leadership 319

Thought Leadership Enterprise Management Work Management Marketing Management 319

Martech

MAY 31, 2023

Here are some marketing technology professional development books and podcasts that I find useful. Recommended books ‘Hello $FirstName: Profiting from Personalization’ by Rasmus Houlind and Frans Riemersma This is a brand new book from European martech thought leaders Houlind and Riemersma and it’s badly needed. No Cold Calls.’

Work Management 101

Work Management Viral Marketing Marketing Management Cold Calling 101

Optinmonster

APRIL 8, 2024

Are you struggling to get more traffic and conversions on your product pages? Want to learn how to create high-converting product pages to drive more sales? Product pages are one of the most pivotal pages on your e-commerce site. If you want to have high-converting product pages, make sure you have the 17 ingredients in them.

Product 94

Product Lead Ranking Urgency Marketing Cross-Selling 94

Vision Edge Marketing

APRIL 12, 2022

They are all examples of consumer-grade solutions. They illustrate what is known as a product-led growth strategy (PLG). . A product-led growth strategy is a result of a shift in the expectations and requirements of B2B users. 2 Key Elements of a Product Led Growth Strategy. No sales or human interaction required.

Enterprise Management 182

Enterprise Management Work Management Marketing Management Product 182

Hubspot

JUNE 28, 2021

If you’re a small business, your website has a big impact on your success. Research shows that roughly a third of people use the web to find local businesses. As a small business, you might not have the budget to hire a designer, bring in a development team, or pay for a suite of design tools for your new site. Let’s dive in.

Small Business Marketing 101

Small Business Marketing Design Marketing Websites Examples 101

Optinmonster

FEBRUARY 15, 2024

By showing them how much their peers love your products. Our team at OptinMonster has spent over a decade helping businesses convert their website traffic into revenue. We’ll also share social proof examples and tips to help you improve your conversion rates and grow your business. What Is Social Proof?

Social Marketing 114

Social Marketing Examples Peer-to-peer Case Studies 114

Optinmonster

DECEMBER 27, 2023

If yes, you’ll gain a lot by reading about scarcity examples in marketing. Limited-time offers , countdown timers , and Black Friday deals are all examples of an interesting economic theory: the scarcity principle. We’ll also share 34 scarcity marketing examples to help you boost conversions. Here’s another example.

Examples 81

Examples Conversion Urgency Marketing Amazon 81

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Epic, breakout book.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Heinz Marketing

OCTOBER 27, 2023

This is the third and final book summary blog on Dunford’s “ Obviously Awesome! How to Nail Product Positioning so Customers Get It, Buy It, Love It ”. Whose opinion of your product matters the most? Positioning is intertwined with the overall business strategy and needs to be led by a business leader.

Positioning 68

Positioning Process Account Based Marketing Opinions 68

ConvertKit

DECEMBER 15, 2020

How email automation helps sell digital products. The 4 email automation types your need to sell digital products. Successful email automation examples. Start building your digital product empire with email automations. It’s at this point that most creators go looking for another business model. Jump ahead.

Email Marketing 127

Email Marketing Marketing Automation Services Automation Product 127

Buffer

AUGUST 3, 2022

Any company can sell its customers a product or service, but a great brand offers its followers something even better – a sense of community and belonging. After all, a major goal for all businesses is customer retention, that is, having loyal customers who repurchase from your brand time and time again.

Small Business Marketing 98

Small Business Marketing Facebook Examples Business 98

Salesforce Marketing Cloud

FEBRUARY 16, 2024

For example, let’s say your leading rep’s base salary is $100,000. Your company offers a 10% commission for a product valued at $5,000. If they sell just one of those products, their net pay is $100,00 + (.1 Consequently, businesses must understand the power commissions have on their workforce.

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere.

Social Networks 181

Social Networks Business Work Management Social Media 181

Optinmonster

MARCH 22, 2023

” Source: Groove And since product recommendations can drive 10-30% of revenue , putting the right upsell offers in front of people at the right time is an important sales growth tactic. We’ll delve into some proven upselling strategies and will provide examples to inspire you in your business. What is Upselling?

Examples 123

Examples Tips Cross-Selling Bundling 123

Optinmonster

OCTOBER 31, 2023

Are you looking for headline examples? For businesses and marketers, mastering the art of the headline is crucial for success. In this blog, we’ll deep dive into the world of headlines, exploring their importance the key components of a compelling headline, and providing many headline examples across various niches.

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

Marketing Insider Group

SEPTEMBER 8, 2020

With their interest in a long-term relationship with whom they do business, it’s always a good bet to provide valuable information to potential and current clients. Since the new year is just around the corner, both people and businesses analyze the past and plan for the future. Holiday Email Drip Marketing Campaigns.

Work Management 329

Work Management Examples Paid Search Agency Marketing Management 329

Optinmonster

MARCH 27, 2024

A lead magnet is a valuable piece of content that businesses offer to potential customers in exchange for their email addresses. Related Content: How to Create a Great Lead Magnet: A Step-by-Step Guide and Examples. It can be a free ebook, whitepaper, infographic, online course, or other freebies that people find useful to download.

Lead Scoring 96

Lead Scoring Lead Ranking Examples Sales Qualified Leads 96

Salesforce Marketing Cloud

JUNE 29, 2022

Imagine how much more productive and efficient you could be if you could take all of the repetitive, routine, manual work out of your day. Imagine if that kind of work were simply done for you, freeing you up for the value-added work that drives success for you, your business, and your customers. Automation for every team. Learn more.

Efficiency 98

Efficiency Marketing AI Automation Product 98

ClearVoice

NOVEMBER 30, 2021

Investing in content marketing can provide significant advantages for your business. Let’s explore some of those advantages, as well as some book recommendations from leading content marketing experts. Here’s why you should -- and some book recommendations that will help you on your way. Click To Tweet. Stricchiola.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. It’s why I wrote my first book The Content Formula. Content Marketing is the about building measurable business growth. Everyone inside the business creates content.

ROI 319

ROI Content Marketing Digital Asset Management Business 319

Zoominfo

JUNE 30, 2019

We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives. As with our first example, this project isn’t complicated or over-the-top. Before this book, the term inbound marketing simply didn’t exist.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

B2B Digital Marketer

MARCH 23, 2021

What could be the benefits of writing a book? Suppose you can write a book to addresses the conversations in the customers’ minds while gaining trust for answering those questions? With the right content writing, a book relevant to your company’s target audience can go a long way in fueling your company’s growth. source ). .”

Ideal Customer Profiles 52

Ideal Customer Profiles Service Product Psychographics 52

Vidyard

NOVEMBER 11, 2020

Your prospects are overwhelmed and busy. Best Video Sales Letter Examples 4.1 Example 1: Music to Your Prospects’ Ears 4.2 Example 2: The “Let Me Buy You a Drank” Approach 4.3 Example 3: Puppy Eyes on the Prize 4.4 Example 4: Walk a Mile in Your Prospect’s Shoes 5. Contents 1. What is Video for Sales?

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Hubspot

APRIL 7, 2023

They're all digital products. These products aren’t tangible, but they play a role in our daily lives and are no less valuable than physical products. Because digital products are so ubiquitous, selling them can be profitable for your business. How can your business sell digital products?

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

Heinz Marketing

SEPTEMBER 26, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing In this blog, I continue to summarize April Dunford’s book on positioning, “ Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It ”. For part one of this book summary and learnings, please see my blog written here.

Positioning 68

Positioning Effectiveness Template Comparison 68

ConvertKit

NOVEMBER 23, 2021

You’ve spent the past several months writing your book. And while the thought of self-publishing a book used to be exciting, it now feels overwhelming. Luckily, it’s easier than you think to self-publish your book. Luckily, it’s easier than you think to self-publish your book. Let’s jump in. Polish your manuscript.

Copyright 125

Copyright Landing Pages Amazon Custom Publishing 125

Vision Edge Marketing

JANUARY 24, 2023

Growth is going to be challenging according to the recent Business Roundtable survey. Is it fully aligned with your strategy and your business goals? Example: Does it factor in the most frequent customer pain points? Running a business can be overwhelming, with a seemingly endless list of tasks and responsibilities.

Planning 211

Planning Peer-to-peer Contingency Planning Business 211

Walker Sands

SEPTEMBER 23, 2021

This week we were excited to welcome back Jonah Berger as our featured author at our sixth annual book club for marketers, Just a Book. For example, if a SaaS company only offered one software package to a customer, there’s a good chance the customer would poke holes in the offer or want to negotiate the price.

Conversion 98

Conversion Paid Search Agency Barriers Advertising Agencies 98

Vision Edge Marketing

JANUARY 25, 2022

There are two customer-centric prerequisites to improve your customer acquisition rate and drive successful business growth. For example, Computer Science 2 required Computer Science 1; Chemistry 2 required Chemistry 1; Finance required Statistics, and so on. I propose the same is true in business. What does this mean ?

Business 185

Business Peer-to-peer Work Management Acquisitions 185

Martech Advisor

MARCH 30, 2020

Digital marketing books are the base that can accelerate your understanding of the industry and give you with the knowledge required to succeed as a marketer. We have compiled a list of the top ten books related to the various aspects of digital marketing to help you do that. Digital Marketing For Dummies.

Paid Content 140

Paid Content Work Management Marketing Management Marketing Analytics Tools 140

accelerate agency

MARCH 29, 2023

There’s been a revolution in how business is done over the past decade, and the SaaS sector is still relatively young. Could your business be the one to launch the next big SaaS success story? So we’ve put together an explanation of how SaaS works and how to get started on discovering the ideal SaaS concept for your business.

Enterprise Management 52

Enterprise Management Startups Work Management Marketing Automation Services 52

Rev

APRIL 12, 2023

It produces impressive results, making it a firm favorite strategy among leading companies, business startups and marketers. We’ve put together some of the best ABM examples that drove incredible results. Examples of great ABM campaigns The moment you’ve been waiting for: examples of strong ABM campaigns.

Account Based Marketing 78

Account Based Marketing Examples Planning Paid Search Agency 78

ClearVoice

MAY 3, 2020

Books can change you, your business, and your life. Here are five must-read books for writers to increase your productivity, improve your skills in both fiction and non-fiction, and learn how to edit your work, and run your writing business. Writing is serious business. Writing is serious business.

Copywriting 123

Copywriting Ideal Customer Profiles Amazon Education 123

Hubspot

FEBRUARY 12, 2018

20 Best Business Books of 2017. Yep, according to the experts, reading the latest industry blogs, articles, and books is key to finding success in your job and your career. To help you stay at the top of your game, I’ve rounded up the top business books of 2017. 20 Best Business Books of 2017.

Best Practices 85

Best Practices Business Peer-to-peer Lead Ranking 85