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B2B Memes
JANUARY 31, 2012
Thanks to e-book and print-on-demand technology, the risks are low and the potential for rewards—though not perhaps of the kind you’d expect—high. As Seth Godin says of non-fiction book publishing , it’s an organized hobby, not a business: “The return on equity and return on time for authors and for publishers is horrendous.
B2B Memes
OCTOBER 8, 2010
Your background may be in print, but you must stop thinking of yourself as a print person. By now, most B2B journalists have heard of the concept of personal branding, and the majority of those are probably still uncomfortable with it. Although not essential, a brilliant way to build your brand is to write and publish a book.
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B2B Memes
SEPTEMBER 22, 2010
Tomorrow’s companies will build empires based on the value that they deliver to their users and advertisers every day, not on their ability to finance and manage scarce bandwidth or expensive printing presses or exclusive distribution networks.”. “I Book Notes: An Interview with Seth Godin. (On
B2B Memes
SEPTEMBER 24, 2010
I once worked for such a corporation, and to my dismay, though for no doubt perfectly valid reasons, it recently zapped the pioneering Web site I cofounded and spent years building. As Tim Carmody wrote last month in The Atlantic in an article on “ 10 Reading Revolutions Before E-Books ,” paper has not always seemed so permanent.
B2B Memes
SEPTEMBER 9, 2010
Hundreds of hours of work goes into building our content sets to ensure that the very best information is sorted and categorized. Will that person typically create content as well, or just curate and commission it? Is there a significant element of personalization or social input in the technology? Not at this moment.
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