Remove broadcast
article thumbnail

The Marketing Book Podcast: “B2B Social Selling Strategy” by Julie Atherton

The Forward Observer

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton About the Book Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.

article thumbnail

Broadcast Media Insights: Interview With Sarah Smith, Booking Producer at Yahoo Finance

Walker Sands

For the first installment of our media insights blog series, I connected with Sarah Smith , a booking producer for Yahoo Finance , to discuss strategies for pitching booking producers and how PR professionals can foster their media relationships. What to Disclose in Your Pitch. Best Sources to Offer as Guests.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Sales AI Takeover: 5 Use Cases To Test Today

Convince & Convert

One last note: Every major sales platform is integrating content personalization, automated responses, lead intelligence, and predictive analytics. Personalized Videos Personalized videos are not used by every business development team, but even before AI, this was a growing category.

article thumbnail

In this Time of Opportunity, Consider a Personal Brand Coach

Hinge Marketing

Yes, it’s a time of stress and anxiety, but it’s also a time when folks are brushing up on professional development skills – and for many, that means developing their personal brands. What is a personal brand? Simply put, a personal brand is an individual’s reputation in their field. Your driving impulse is to be helpful.

article thumbnail

Book Review: Social Media Marketing

Webbiquity

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Li really “gets&# social media from the social, search and business perspectives, and this shows throughout the book.

article thumbnail

6 Influencers, 8 Blogs, and 10 Books on Video Marketing You’d Be Cray Cray Not to Follow

Vidyard

We love Tim on: his blog or in person, of course! Bruce’s past as a public broadcasting executive and a Fortune 50 marketing executive means he has a lot of worthwhile knowledge to share! Or you can download these 10 awesome books onto one of your many devices … I guess.) .’ Stay on top, my friend!

article thumbnail

How to Build and Optimize CTA Buttons That Convert

Unbounce

First-person language is another tactic that encourages visitors to convert. instead of a second-person phrase like “Get it here.”. instead of a second-person phrase like “Get it here.”. Now, let’s combine the call to value and first-person language tactics. Another example you could use is “I want it!”