Jeff Ogden of Find New Customers got a call yesterday  from author Stu Heinecke. who wants to promote his great new book.

What advice can a man who knows so many authors offer Stu?

I suggested he talk to other authors like Dave Kerpen, Guy Kawasaki and Jeffrey Hayzlett, and I know all of those men from Marketing Made Simple TV. They are all nice men.

Stu is a cartoonist too, so I suggested he speak to Dave Kerpen of Likeable Media.  What is more likeable than a cartoon?

How did they spread the word about their books

Guy Kawasaki has a brand new book on the market now too.

Stu also asked me about talking to CEOs and getting past gate-keepers. I told Stu that they are NOT gate keepers, but rather nice people with a simple  checklis.  When they ask what the call is about, just say your name.

Here is a sample conversation:

“Hi This is Jeff Ogden. May I please speak to Mr. CEO?”

“What is the call regarding?”

“Tell him I want to talk about Jeff Ogden.”

Works every time!

I was happy to help Stu because that is what Jeff Ogden of Find New Customers is all about. Besides, Stu is mailing me a copy of his new book.

Helping People