Smashmouth Marketing

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B2B Marketing and Sales Books: What's On Your Summer Reading List?

Smashmouth Marketing

If there's one thing those books have in common for me, it's that they were part of my high school summer reading lists. You'd receive a list of books before the end of your school year that you'd have to read in preparation for the next school year. This book is a Marketing 401 class in 320 pages. The Catcher in the Rye.

B2B Sales 100
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13 Top Books for CMOs - Recommended by The CMO Club

Smashmouth Marketing

Pete Krainik of the CMO Club posted thirteen books that members of the CMO club have recommended. Tags: marketing books.

CMO 100
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13 Top Books for CMOs - Recommended by The CMO Club

Smashmouth Marketing

Pete Krainik of the CMO Club posted thirteen books that members of the CMO club have recommended. Great list : Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant.

CMO 100
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5 Networking Tips for Using LinkedIn on Mobile

Smashmouth Marketing

Even links to their blogs and favorite books. "I'll send you an invite right now." Forget about the business cards and save some trees. Topics : Instant backgrounders popped up. Their work history. Incredible for conversation topics. I plugged in their name, looked up their profile, and four of them had photos.

Linkedin 196
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Activate Acquires Green Leads

Smashmouth Marketing

Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).

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5 Networking Tips for Using LinkedIn on Mobile

Smashmouth Marketing

Even links to their blogs and favorite books. "I'll send you an invite right now." Forget about the business cards and save some trees. Topics : Instant backgrounders popped up. Their work history. Incredible for conversation topics. I plugged in their name, looked up their profile, and four of them had photos.

Linkedin 130
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The Sales Development Playbook #PeopleMatter #MustRead

Smashmouth Marketing

Just last week I attended her launch party for her new book, The Sales Development Playbook (amazon link) and she fielded a few questions that pointed directly to the underlying theme of the book, that sales development is all about the people. Recruiting, onboarding, motivating, retention, managing, and the managers.

Lead Gen 100