Digital B2B Marketing

FEBRUARY 14, 2013

If you want more, Stan has actually published an entire book of examples: What’s Your Purple Goldfish? You must be making sacrifices that go above and beyond expectations. One of my favorite examples is this story shared by Stan Phelps ( @9inchmarketing ) about Hertz. How to Win Customers and Influence Word of Mouth.

Word of Mouth 100

Word of Mouth Banners Custom Publishing Marketing & Strategy 100

Digital B2B Marketing

JUNE 1, 2011

Then, when you join conversations as a marketer, you will understand social media etiquette better than you can learn it from any book, seminar or blog post. You will experience people butting into your conversations. Don’t be a used car salesman in social media.

Social Media 100

Social Media Work Management Marketing Management Media 100

Digital B2B Marketing

AUGUST 30, 2011

The role of brand in enterprise B2B marketing can be a subject of debate (my friend Maureen Blandford even wrote a book “ Branding Doesn’t Work in B2B “). With complex buying processes, multiple stakeholders, and a high touch sales process, how important is a brand? And what does that have to do with a woozle?

B2B Marketing 100

B2B Marketing Peer-to-peer B2B Touchpoints 100

Digital B2B Marketing

JANUARY 5, 2012

Mark isn’t going to write 500 posts this year and publish three books (or at least I hope not!). If you haven’t already, go read Mark’s post. I love the thought, but it isn’t that simple. He isn’t creating more, and he shouldn’t necessarily turn around and create less.

Amazon 100

Amazon Ideal Customer Profiles Paid Search Agency Planning 100

Digital B2B Marketing

JULY 26, 2011

Almost all of our information comes from online and old fashioned books. Although my focus on numbers has evolved, in business, information still fuels me. I am not a heavy consumer. We do not have a television, we read almost no magazines. Libraries are wonderful places. I’m more anxious to start than to finish.

Paid Search Agency 100

Paid Search Agency Planning Advertising Agencies Ad Exchange 100

Digital B2B Marketing

JUNE 18, 2014

With Webbula, which according to BlueKai’s Little Blue Book provides accurate offline consumer data and verifies and authenticates data through a hygiene process, I’m 18-24, 25-34 and 45-54. BlueKai’s Little Blue Book is a well-produced overview of each data provider, if you are interested you can access it here.

Online Marketing 100

Online Marketing Paid Search Agency Advertisements Advertising 100

Digital B2B Marketing

MARCH 4, 2014

The article has about 75,000 views in less than a day and is a pitch to buy books or training (for as much as $299) to help you land that job. ” Another top comment says “Buy my book on “Why This Is Not An Article” for just $299.99.” The comments aren’t friendly. ” Ouch.

Linkedin 100

Linkedin Content Marketing Advertising Agencies Content 100

Digital B2B Marketing

MAY 16, 2013

I still believe Waiting For Your Cat To Bark is one of the best books on getting to know your audience in a way that is actionable in your marketing. Getting to know your audience means understanding the distinct segments within your audience such that you can meet the needs of each segment.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Digital B2B Marketing

JUNE 3, 2014

So are books. Everything drives towards that initial information exchange, the transaction where you give up your information in exchange for the carrot the marketer offered. Transactional Content Marketing. White papers and webcasts are transactional. You give me this and I’ll give you this back.

Content Marketing 100

Content Marketing Ad Exchange Webcast Banner Ads 100

Digital B2B Marketing

MARCH 28, 2011

And in my book, that makes Twitter social media. Yes, there are a few loud voices on Twitter, and there are a few that only listen. But that is no different than most networking events. So make no mistake about it, Twitter is about sharing amongst connections. Just maybe, the most revolutionary social media platform yet.

Twitter 100

Twitter Social Marketing B2B Marketing Broadcasting 100

Digital B2B Marketing

MARCH 17, 2011

Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← Part Two: Marketing Measurement and Pissing People Off Content Curation: The Oldest Media Activity → Online Advertising WILL be Regulated (..)

Advertising Agencies 100

Advertising Agencies Advertisements Advertising CAN-SPAM 100

Digital B2B Marketing

SEPTEMBER 19, 2011

Books, seminars, or cocktail discussions are valuable, but it cannot compare to what you learn by rolling up your sleeves and doing something yourself. There is no learning like hands on learning. In that light, here are three lessons I have learned through my increased involvement and starting this blog seven months ago. Find the Unexpected.

Social Media 100

Social Media Media Paid Search Agency Twitter 100