WebMarketCentral

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New Hub Site Focuses on B2B Marketing Intelligence

WebMarketCentral

Hosted by community organizer (I mean that in a good way) Tony Karrer using his Browse My Stuff technology, B2B Marketing Zone features content from rockstar B2B bloggers like Brian Carroll , Paul Dunay and Newt Barrett. Additional bloggers meeting the high standards for the community will be added over time.

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How Trade Publications Can Capitalize on Content Marketing and Social Media

WebMarketCentral

Publishers no longer have a monopoly on content creation, but they can potentially create integrations with bloggers, Twitter feeds, YouTube videos, LinkedIn groups and other places where their industry is being discussed and provide a centralized portal for vendor, user and independently created material. Conversation Aggregation.

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Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion

WebMarketCentral

Getting mentioned by relevant and influential bloggers is one of the most productive means of viral promotion (and free, other than the outreach effort). Independent bloggers don't want to be corporate shills, but they do love to write about cool stuff. social media, YouTube, Insight24, iTunes, Digg, PRWeb, technology forums del.icio.us

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Can Social Media Save Detroit?

WebMarketCentral

Christopher Barger at GM has also been innovative, not just at getting the company involved with bloggers, but in the underlying concept of social media in general: listening to consumers and responding with sincerity and transparency.

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Using ALL the Tools of Social Media Optimization

WebMarketCentral

Social Bookmarking Sites like Digg , del.icio.us , StumbleUpon , Mixx and Searchles are great places to spread the word about your own thought leadership content as well as, and even more importantly, positive coverage your company gets from other bloggers, journalists or analysts. potentially viral, and increasingly searchable.

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Don't They Know Who You Are? Why Reputation Management is Critical

WebMarketCentral

Upload the video to YouTube and Vimeo so it's easy to share on blogs and other sites. Hire a social media-savvy PR person to help you get interviewed by prominent bloggers and writers in your industry. Record a short video introducing yourself and your company to potential customers and anyone else who may be interested.

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Best of 2009 (So Far): Social Media Marketing, Part 2

WebMarketCentral

Study: Company Blogs Lead Social Media Options by MediaPost Mark Walsh reports that " blogging (is) the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg " (not a surprising result, considering that those other sites tend to support a corporate blog, not replace it).