ViewPoint

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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. And YouTube in 10th place? Some of it is branding, such as blogging and YouTube. Christopher Hosford is a frequent guest blogger for ViewPoint. With all the hoorah over the appeal of video? It’s hard to believe.

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Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing

ViewPoint

The interviews are available on our blog and YouTube channel. A business professor at Columbia University, Ruth is also the author of “Maximizing Lead Generation: The Complete Guide for B2B Marketers” and a guest blogger at Biznology and HBR.org. Their comments will surprise and enlighten you. By Dan McDade.'

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4 Trends Shaping B2B Marketing in 2011

ViewPoint

Today's guest blogger, Ann Handley, is the Chief Content Officer of MarketingProfs and the co-author of the brand-new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Wiley, 2011). Follwer her on Twitter @marketingprofs.

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Why Engagement Will Not Generate Leads (and what to do about it)

ViewPoint

Today's guest blogger is Jeff Molander. For years now, there's been a steady drum beat coming from content marketing experts who say producing engaging content on LinkedIn, Facebook, YouTube and other social media is the key to success. Produce engaging content.