B2B Marketing Traction

JUNE 6, 2014

John Rampton mentioned that John McTigue of Kuno Creative likes to create an outline before he writes a post to make sure that his content doesn’t stray from his main point. If you’re writing about how-to’s or solving problems for people, you may go longer, providing lists and citing resources.

Opinions 100

Opinions Blogger Stats Paid Search Agency 100

B2B Marketing Traction

APRIL 27, 2012

Note I did not write that question as, “Will you use graphics or images?”!) Who will write the blog posts? What topics will you write about ? B2b bloggers, what do you think? How will your blog be positioned? What are you going to say? Who is the audience? What are your topic categories? Please comment below.

Buyer Personas 100

Buyer Personas Planning Blogger Opinions 100

B2B Marketing Traction

APRIL 9, 2012

Now the blog features guest bloggers Monday through Thursday. I think that most people plan what they will write about when they start their blog, but they develop their voice as they get into it. All of a sudden your blog will make more sense, be easier to write, and engage your readers even more.

PR 100

PR Opinions Planning Blogger 100

B2B Marketing Traction

JULY 31, 2014

If You Have Multiple Bloggers. She provides strategic planning, implementation and outsource blog writing and management for growing companies. Your strategy must identify your target audience(s), your topics, your target keywords, the tone or voice of the blog, frequency of posting, desired results and how you will measure results.

Marketing & Strategy 100

Marketing & Strategy B2B Blogger Guidelines 100

B2B Marketing Traction

JUNE 28, 2012

I learned from two bloggers at the Marketing Profs conference in Boston in 2009 – Beth Harte and Jay Baer. I don’t remember which one said it, but the tip was to make your blog categories match the services (and/or products) you provide and write directly to what you do. Create Blog Categories that Express Who You Are.

Social Media 100

Social Media Blogger CMO Privacy 100

B2B Marketing Traction

AUGUST 19, 2013

Photos and images that pop are a must for eye-catching blog posts, but bloggers must take care to 1.) When I write a blog post, I go to Flickr to search for a photo or image that I can use with permission of the creator or owner. Photo from Flickr - Some rights reserved by Horia Varlan. to provide proper attribution with the use.

Copyright 100

Copyright Eye-Tracking Display Blogger 100

B2B Marketing Traction

DECEMBER 30, 2013

Will you arrange for bloggers in your industry to write about your launch? Will you publish a launch video and distribute a press release online, post launch messages on key social media platforms? Will you post regular and varied Tweets during the first day – the first week – of your launch?

Web 2.0 100

Web 2.0 Planning Business Advertising Agencies 100

B2B Marketing Traction

JULY 2, 2014

In this post I paint a picture and show and explain the eight elements of the perfect post, so it’s easy for bloggers to visualize. My personal opinion is that a post that is 1,500 is longer than I want to write and most of my readers want to read, but I definitely respect the research that has been done on this!

Opinions 100

Opinions Paid Search Agency Studies Blogger 100

B2B Marketing Traction

SEPTEMBER 29, 2011

or sending other messages out to your followers, friends, connections, fans and customers, write your company’s marketing persona. So you should also write buyer personas for each customer segment you serve. Be Strategic. Before you start Tweeting (!) An important part of the marketing persona is understanding your buyers.

Social Media 100

Social Media Media Buyer Personas Business 100

B2B Marketing Traction

NOVEMBER 23, 2010

As our American Thanksgiving holiday approaches, I thought I’d write about what I think we as marketers can be thankful for. For example, marketing author and blogger Seth Godin says that people want “me-mail” that they’ve opted into, not promotional email pushed out by a seller trying to hawk something.

Paid Search Agency 100

Paid Search Agency Trends Work Management Marketing Management 100