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Paul Gillin

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Recent Writings: Negativity, Social Gaffes and Farewell to Case Studies

Paul Gillin

I haven’t had a chance to blog here lately because most of my writing is been on assignment for other publishers. PR practitioners who undertake influencer relations programs often discover an odd disconnect between them and traditional media relations: Bloggers don’t operate by the same rules as reporters.

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Recommended Reading – 7/9/15

Paul Gillin

Ninja Guide to Content Creation: Top 10 Writing Tools – Content Marketing Institute. Each of Robert Morris’ 10 tips points to a Web-based tool that will get you out of the starting blocks faster, improve your writing and boost your search engine visibility.

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Got a Cause? Pen a Poem. Win 10 Grand.

Paul Gillin

Just about anyone can write it, but it’s got to be original. There’s also a Blogger’s Choice Award, whereby a randomly selected blogger who helps promote the program (like me) gets to choose an applicant to receive a $1,000 cash grant. There’s no song with this award either, but the blogger might hum a few bars for you.

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My New Book, ‘Attack of the Customers,’ is now available

Paul Gillin

One thing I discovered in writing the book is that mainstream media attention is essential to helping a cause go viral. Many authors are experimenting with self-publishing now because the commissions on commercially published works are so small that book-writing becomes a $10/hour proposition. I certainly could use your help.

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B2B Blogging Excellence

Paul Gillin

As an established presence in a community with few other bloggers, Cahill is a big fish in a small pond. He isn’t an engineer, but with more than 20 years at the company, he understands the lingo and is able to write in the customer’s language. And as we know, Google loves blogs. Cahill approaches his job with a reporter’s eye.

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Book Review: Tales From a Veteran Blogger

Paul Gillin

The guidelines…signaled to employees, clients and the market that IBM would stand behind its [people],” he writes. .” Less than a decade later, IBM was running ads celebrating individual employees. In a day when corporate loyalty seems almost a quaint historical curiosity, the kind of faith must be pretty empowering.

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How Much Should You Pay For Content?

Paul Gillin

It’s a lot harder and costlier to train technology experts to write than it is to teach writers what they need to know to about technology. Cree Lighting blogger and former newspaper reporter Ginny Skalski. If you choose to hire a journalist as a corporate blogger, you’re in good company. Going the Full-Time Route.

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