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  • WRITING ON THE WEB  |  FRIDAY, AUGUST 19, 2011
    [Blogger, Writing] Educate Your Readers: 4 Learning Styles
    You write to  educate,   entertain,   engage and enrich  readers when you want to build readerships and get great results with your blogging. If you’re not a savvy psychologist or a teacher, you may be ignoring some of your readers if you’re only writing to those with your own learning style. What’s a business blogger to do?
  • WRITING ON THE WEB  |  WEDNESDAY, JUNE 19, 2013
    [Blogger, Writing] Top 4 SEO Tips for Small Business Blogs on a Shoestring Budget
    These platforms create a meeting point for bloggers and blog owners looking for guest blogs, so you can easily identify quality opportunities. b) Download the Google Chrome PR plugin. For example, let’s you want to write posts about e-cigarettes, your search query could be “E-cigarette guest blogs”, “quit smoking guest blogs”, etc.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 12, 2011
    [Blogger, Writing] Best Social PR Guides, Tips and Tools of 2010
    Effectively connect with bloggers and other key online influencers in your industry? Social Media Press Releases and Blogger Outreach. The 5 Cs of Blogger Relations by prTini. ** 5 Stars. Noting (very accurately I might add) that “The top bloggers receive hundreds of pitches a day. ‘Loser. Pitching on Twitter?
  • WINDMILL NETWORKING  |  FRIDAY, MAY 15, 2015
    [Blogger, Writing] Blogger Outreach: Pet Bloggers are the New “it” Girl
    As many of you already know I am uber passionate about blogger outreach as a marketing tactic because of the roots in authenticity. The latest vertical of influencers that MANY TYPES OF BRANDS are partnering with and seeing fantastic engagement rates is the pet blogger. So, behold, the rise of the pet blogger! I’m Not […].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 21, 2013
    [Blogger, Writing] The best advice I ever received for my business, and my blog
    Most bloggers adopt a mantle of invincibility and that is certainly the easy path to take: “I publish, therefor I’m correct.” ” But being a humble blogger leads to meaningful social media engagement and ultimately, crowd-sourced wisdom.  I almost never have the answers. ” Pretty good question!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 9, 2013
    [Blogger, Writing] 8 Practical motivations to blog when no one is reading it
    He wrote me a note and told me that he was disheartened because he was putting a lot of effort into his writing but nobody was reading his blog. You are improving through every blog post you write. Do you have to be a great writer to be a great blogger? You are improving through every blog post you write. readers a day.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 5, 2013
    [Blogger, Writing] Do you have to cheat to be successful on the social web?
    He had somebody ghost-writing his blogs. Is it more important to write a great book or have the financial resources to make it look like a great book? Will my blog readers eventually be more attracted to bloggers who display their awards and badges like a a five-star general? He seemed too good to be true. He was a cheat.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 8, 2014
    [Blogger, Writing] New Blogger Outreach Research Reveals Insights for Marketers
    I love data, stats and research so I was uber excited to find some new blogger outreach research and of course; I had to share! Econsultancy recently surveyed over 250 of the UK’s top bloggers to provide insights into what bloggers really want when it comes to working with brands and agencies. Blogger Outreach
  • WEBBIQUITY  |  TUESDAY, DECEMBER 4, 2012
    [Blogger, Writing] 23 (More) of the Best Social Media Guides, Tips and Resources of 2012
    Guest blogger Lilach Bullock shares a handful of tips for increasing web traffic from social media, including being active and engaged (“The one thing that most business owners using social media don’t do is listen”) and making influential links (“identify a list of key influential people in your industry and engage with them.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 12, 2015
    [Blogger, Writing] Why Brands Should Consider Working With Travel Bloggers
    One of my favorite things about blogger outreach as a marketing strategy is thinking outside the box and coming up with creative ways to reach new consumers. constant thirst for creativity has driven her in to this profession because it''s full of writing and new ideas. Blogger Outreach
  • BIZNOLOGY  |  THURSDAY, MARCH 20, 2014
    [Blogger, Writing] 8 dead easy steps for writing a blog in less than an hour
    Writing a blog post doesn’t have to be an overwhelming or time-consuming task. Here are 8 simple steps for managing your writing time wisely. 1. Instead of planning your topics just before you write, consider setting aside four hours or so each month to come up with the topics you’d like to cover in the coming weeks.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 23, 2013
    [Blogger, Writing] Shut up and blog: How to create endless ideas for content!
    My friend Alex Lavidge described an experiment on a Facebook post — For the next 100 days he’s going to hand-write notes to people who have impacted him. And then write it down somewhere! And then write it down somewhere! have a backlog of nearly 200 possible blog post ideas. How do I keep the ideas coming? People.
  • WRITING ON THE WEB  |  MONDAY, MARCH 24, 2014
    [Blogger, Writing] Creative Work, Blogging, Writing and Resistance
    Everyone encounters resistance when it comes to blogging, writing, and creative work. It doesn’t matter if you’re a scientist, blogger, CEO or rock star. Write about it. Write. Ever get stuck? It’s so easy to give in, isn’t it? Work requires you to actually do something. And it loves fear. Design.
  • WRITING ON THE WEB  |  THURSDAY, OCTOBER 21, 2010
    [Blogger, Writing] 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing
    Content marketing and the people who write marketing messages must understand how consumers’ brains work if  they want to engage and create trust and loyalty. But marketers continue to write messages as if people were paying attention. Blog this on Blogger. We think we are rational, logical, and smart human beings.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 29, 2015
    [Blogger, Writing] 3 Lessons Spammers Taught Me About Marketing to Strangers
    Lesson: Whenever I write to someone I don’t know, I want to make sure I know how to address that person. Hey Mars, I’ve written a round-up post with the 30 best bloggers. I’ve included you of course and posted the link below. Politely reply even if the person you write to has denied your request. Address like an ace. Hey You!
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 11, 2015
    [Blogger, Writing] 5 Strategies to Identify New Bloggers to Talk About Your Brand
    While consumers are becoming more resourceful in seeking out purchase information, marketers are becoming more resourceful in seeking out new bloggers to partner with. Bloggers are one of the strongest sources of influence and are the perfect “middle man” when it comes to saying good stuff about products and services. Blogger Outreac
  • WRITING ON THE WEB  |  THURSDAY, OCTOBER 28, 2010
    [Blogger, Writing] Basic Human Motivation: 4 Ways to Engage Readers
    As content marketers, if you are writing content designed to persuade and influence, you need to know what makes people tick. Blog this on Blogger. There are universal drives that are common in all human beings, across cultures, across the globe. We can learn a lot from evolutionary studies. We are still driven by four key motivators.
  • WRITING ON THE WEB  |  MONDAY, NOVEMBER 22, 2010
    [Blogger, Writing] How to Write a Content Marketing Blog Post
    Here’s a little review of steps involved in writing and publishing a blog post: Once you have written the body of the post, it’s time to check for effectiveness: Before you publish, here are a few smart things to check for: And now you are ready for important final steps… What is missing here? Blog this on Blogger.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 11, 2014
    [Blogger, Writing] 3 Blogger Outreach Trends That You Can Implement
    As the marketing manager at GroupHigh, I have had the luxury of observing HUNDREDS of blogger outreach campaigns. I’ve seen spectacular ones. I’ve seen poorly executed strategies. This monthly Blogger Outreach column is contributed by Kristen Matthews. Blogger Outreach So, consider this post a container of my brain […].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 18, 2011
    [Blogger, Writing] Three steps to add bling to your blog
    Go non-linear.  In school and in business, we’re conditioned to write in a linear way. And I don’t mean abandoning your best friend Ruth.  I mean cut extraneous writing. There is no good writing, only good re-writing. The heart of originality is bringing YOUR experience and personality to your writing.
  • WRITING ON THE WEB  |  MONDAY, OCTOBER 18, 2010
    [Blogger, Writing] What Drives Us? 4 Keys to Creating Compelling Content
    The Content Marketing Institute recently surveyed content marketers who report that’s their #1 challenge: How to write content that is “ engaging, “ that gets readers to pay attention, the compels them to take action. think these four basic drives will help you write better content that fully engages readers.
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 20, 2010
    [Blogger, Writing] Content Marketing that Speaks to the Old Brain
    Knowing how the brain works will help you write better as well as help you with presentations to influence others. How can you apply the lessons of this story in your own content marketing and blog writing? I can think of a few ideas, what are your examples? Blog this on Blogger. His sign read, “Homeless. Please HELP.&#.
  • WRITING ON THE WEB  |  THURSDAY, AUGUST 26, 2010
    [Blogger, Writing] Content Marketing Tips from Computer Games
    If you write content designed to trigger action in readers, pay attention to this. Blog this on Blogger. What can we learn from online computer games about content marketing for business? A lot, apparently. If you think computer games are just for kids or young people with too much time, think again. What’s in it for them?
  • WRITING ON THE WEB  |  TUESDAY, OCTOBER 12, 2010
    [Blogger, Writing] Writing Well: A Little More Authenticity, Please…
    How do you go into someone’s office (or send them an email if you’re working virtually) and request them to “put a little more authenticity into your writing, please?&# What does it mean to live authentically, to live well, write well, and do your best work? Blog this on Blogger. How to Write Like You Talk.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 19, 2015
    [Blogger, Writing] 12 Ideas to Ignite Your Content NOW
    The focus needs to  shift from writing to igniting –  content ignition ! You might have read statistics on how more people are increasingly consuming content through their mobile devices, implying that we need to write short, bite-sized content to satisfy their short attention spans, right? Here we go. Push the right buttons.
  • WRITING ON THE WEB  |  TUESDAY, AUGUST 17, 2010
    [Blogger, Writing] Content Marketing Tips: Seth Godin on Tim Burton
    Are you finding writing slow and tedious? Is your content marketing and blog writing as creative as possible? My husband, affectionately known as Attila the Honey, decided to write a book about 18 months ago. What can we learn from this for content marketing and blog writing? Blog this on Blogger. Publish. Produce.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 27, 2013
    [Blogger, Writing] The challenge of creating a blog that sings
    As I write these words, it is 5:36 a.m. When I finally have that quiet time to write, I am ready to LEAP to that keyboard and create. She writes plays and movie scripts. To block out the extended time necessary to write a book, I have to take a serious short-term financial hit to my business. on a Saturday morning.
  • B2BBLOGGERS  |  WEDNESDAY, MAY 2, 2012
    [Blogger, Writing] 25 Awesome B2B Blogging Tips
    Then, write your content to reach those individuals. Always be on the lookout for topics : For a lot of bloggers, there’s nothing harder than coming up with topics. Stay away for highly industry-specific terms and write in a way that can connect with customers. What’s more, writing list-style posts (like this one!)
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 19, 2015
    [Blogger, Writing] How Fashion Brands are Partnering with Bloggers for Big Results
    From major retail stores like Bloomingdales to online fashion gurus like ModCloth, almost every fashion brand has at least dabbled in blogger outreach by now. One of the wonderful things about a good blogger outreach strategy is that this type of marketing can adapt to any budget. Blogger Outreach
  • B2BBLOGGERS  |  WEDNESDAY, JUNE 20, 2012
    [Blogger, Writing] Is Pinterest Pointless for B2B Firms?
    And as Donna Ray Berkelhammer writes at North Carolina Law Life , “just because you aren’t making money from your Pinterest site or the copied artwork … doesn’t mean you couldn’t be liable for thousands of dollars in penalties.” B2B Blogger B2B Marketing B2B Social Media Content MarketingViral Traffic = High Bounce Rates.
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 13, 2010
    [Blogger, Writing] Neuroscientists Discover “WIIFM” Center in Brain…
    We can write better content because we understand how consumers make decisions. Neuromarketing and science can help improve your content writing so that it has more of an impact on people in your target audience. Blog this on Blogger. Really Big News : They’ve found this WIIFM center located in the old brain ! Digg this!
  • WRITING ON THE WEB  |  THURSDAY, JUNE 23, 2011
    [Blogger, Writing] Engaging Content: 7 Tips to Get Readers to Think
    When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. I’m reminded of an excellent book on creating effective website design called Don’t Make Me Think. Blog this on Blogger. Digg this!
  • BIZNOLOGY  |  TUESDAY, APRIL 30, 2013
    [Blogger, Writing] Social media tip: People don’t like being collected
    You know how much I am obsessed with “ long-tail blogger outreach ,” right? I am a man possessed! That Content Marketing Internet Marketing Social Media Marketing Anne Lamott Bird Bird by Bird: Some Instructions on Writing and Life Facebook linkedin Login social media twitter That said, I really don’t collect people.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 19, 2012
    [Blogger, Writing] The Paradox of Social Media Popularity
    The fear of how people will respond to you can start to creep into your work until it becomes so watered down that you become part of the echo chamber.  In some ways, isn’t it liberating to be an early stage blogger with few readers? B y  Srinivas  Rao, Contributing {grow} Columnist. But you’re free to say anything.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 11, 2014
    [Blogger, Writing] Working With Bloggers to Promote Your Brand for the Holidays
    Two thirds of […] Author information Kristen Matthews This monthly Blogger Outreach column is contributed by Kristen Matthews. constant thirst for creativity has driven her in to this profession because it''s full of writing and new ideas. Blogger Outreach For many people this means Fall is here!
  • WRITING ON THE WEB  |  THURSDAY, AUGUST 5, 2010
    [Blogger, Writing] Online Persuasion: Seeing Through the Eyes of Your Customers
    Here’s where you should start thinking a little differently when writing content for the Web: Smart content marketers are using persuasion tactics that appeal to emotions rather than reasons. Vivid descriptions, metaphors, analogies, images and stories are among the tools you can use when writing content for the Web. Digg this!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, DECEMBER 28, 2012
    [Blogger, Writing] Big blog posts that made a difference
    Four ways to be a spell-binding online personality — Mars Dorian rocked {grow} with his provocative writing and mind-bending art. blogging Writing best practices blog community building blog community management blogging best practicesLet’s start with the blog posts that you loved. 15 Posts that moved the conversation.
  • WRITING ON THE WEB  |  TUESDAY, SEPTEMBER 28, 2010
    [Blogger, Writing] Content Marketing with Blogs: What Do You Believe?
    Here’s a key element for writing content that inspires clients to take action: What does your business believe in? Blog this on Blogger. Writing Web Content: 5 Simple Steps for Results. More importantly, as an important part of your business, what do you believe is most important for your clients? Expose your beliefs.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 9, 2013
    [Blogger, Writing] What to Look For When Seeking Out Bloggers Who Are the Perfect Fit
    Bloggers and their word of mouth recommendations are invaluable. When the blogger is a good fit, that is. poorly fitting blogger that a marketer stuffs in to a campaign looks like this: Patrick is representing a vegan food line and he reaches out to all food bloggers. Featuring Contributions from Global Thinkers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 14, 2012
    [Blogger, Writing] What Proctology Exams Teach Us About Social Media
    As Hurricane Sandy swept across the Eastern seaboard, killing hundreds of Americans, racking up billions of dollars in damage, and wreaking havoc on millions of lives, certain intrepid bloggers thought it a wise idea to write about “What Hurricane Sandy can Teach us About Social Media.” Do we really need that? Here it is.
  • WRITING ON THE WEB  |  THURSDAY, APRIL 28, 2011
    [Blogger, Writing] Content Marketing Tip: Use Ready-to-Publish Articles
    Content marketing is easier when you can outsource some of the writing and researching to qualified writers. great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. When you write, think about elements of each goal: Educate. Blog this on Blogger.
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 9, 2013
    [Blogger, Writing] Common Mistakes Made by Beginning Bloggers …and 5 Tips to Fix Them
    Seasoned bloggers are wise to take note of these tips as well; even the most professional of us can use a reminder every now and then! While most of us understand the ramifications of plagiarism when it comes to writing papers in college, it can be more of a grey area when it comes to blogging. Not writing about something you know.
  • STORIES THAT SELL  |  TUESDAY, JUNE 28, 2011
    [Blogger, Writing] The Resume is Dead: The (Story) Bio is King
    Note from Casey Hibbard:While I’m out on maternity leave until the end of July, this blog will feature a summer guest blogger series with content from experts in marketing, organizational storytelling and writing. Here’s the challenge: who taught you how to write your bio? Share: Uncategorized about us writing your bio
  • WRITING ON THE WEB  |  THURSDAY, APRIL 7, 2011
    [Blogger, Writing] Content Checklist: Don’t Publish Without It
    The checklist is designed for digital content creators and marketing teams, but it can and should be used by anyone writing a business blog or other content for the Web. This is similar to what I write about in my ebook, Content Marketing with Blogs. Blog this on Blogger. Anatomy of a Blog Post: A Writing Checklist.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 4, 2010
    [Blogger, Writing] Online Persuasion: Creating Desire
    If you want to write content that persuades readers to take action, you write about emotional triggers AND provide reasons to act. Stephen Denning writes about this in his book The Secret Language of Leadership , and these lessons for leadership communications are applicable to writing web content. Blog this on Blogger.
  • WRITING ON THE WEB  |  MONDAY, AUGUST 9, 2010
    [Blogger, Writing] Blog Writing Tips for Business Clarity
    Good business writing should be like a good butler: working smoothly in the service of the reader without calling attention to itself. This weekend I was reviewing some books on business writing, including Harvard Business Review’s Guide to Better Business Writing. It’s why you’re writing the memo or report.
  • WRITING ON THE WEB  |  MONDAY, FEBRUARY 7, 2011
    [Blogger, Writing] Business Blog: 4 Reasons to NOT Write Your Own
    Here’s the message, loud and clear: 99% of busy business professionals and attorneys should not – repeat, not – waste their precious productive hours writing their own blog posts and website content. You will burn yourself out, and your business will suffer – even if you enjoy doing the writing. Blog this on Blogger.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 16, 2012
    [Blogger, Writing] A Multidisciplinary Approach to Breathtaking Content
    There has been no fiction, not a single memoir, or any book that falls outside of my field. I don’t think I’m alone considering most of these books are New York Times Bestsellers and they show up on the recommended reading list of every blogger. Then write a blog post that tells a story based on the pictures. 5. Photos .
  • B2BBLOGGERS  |  MONDAY, APRIL 16, 2012
    [Blogger, Writing] B2B Social Media FAQ: How Much Should We Budget?
    Writing, publishing, and sometimes scheduling content with links to strategic blog posts and web pages. B2B Blogger B2B Marketing B2B Social MediaA question we get repeatedly from B2Bs that are new to social media marketing is, how much should we budget? Minimum Budgeting Requirements. This is a daily activity. Brand monitoring.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 25, 2010
    [Blogger, Writing] Mental Skills Make Better Content Writers
    How do you decide what to write about? All that is good stuff to write about and publish on the Web so you’ll get found, get known, get clients. This is important when you’re writing on the Web , when your composing blog posts. Blog this on Blogger. Is the Social Web Changing How We Write? Seth Godin.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 5, 2011
    [Blogger, Writing] E-Newsletter Review: How’s Your Ezine?
    suggest writing an informal message using the personal pronoun “I.&# You want to come across as friendly and professional, and especially as authentic and real. Without rewriting the entire article, this could be accomplished by writing an introduction using “I&# and talking about the work she does with clients. Digg this!
  • WRITING ON THE WEB  |  WEDNESDAY, JUNE 5, 2013
    [Blogger, Writing] Your Business Blog: Guest Blogging Etiquette
    The answer was a pretty resounding “yes.” In light of that, I thought I should elaborate on a few tips for how to be a good guest blogger. Setting standards for things like post length, how often the swap will occur, and how much editing the host blogger can do is important. Guest Blogging: How to Write a Compelling Email Offer.
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 6, 2010
    [Blogger, Writing] 10 Ways to Make Content More Engaging
    The Content Marketing Institute has hit another home-run with their question to content experts, “ How do you make content more engaging? &# Ten experts responded, including moi , and their answers are illuminating, especially for anyone charged with creating quality content for blogs, social media, and writing for the Web. Digg this!
  • WRITING ON THE WEB  |  FRIDAY, AUGUST 13, 2010
    [Blogger, Writing] Get Search Engine Optimized- Fast
    You write a blog post, you fill in the information on the SEO plug in, you click the Scribe analyze button, wait a few seconds and get a review of how well your content will do with search engines. Soon, after a few weeks, you’ll be getting 100% perfect scores on your first try… Blog this on Blogger. Details? Interested?
  • WRITING ON THE WEB  |  TUESDAY, AUGUST 24, 2010
    [Blogger, Writing] Blogger’s Block Strikes Blog Squad…Blogger Bites Back
    This hasn’t happened in a long time. I’ve been sitting at the computer for the last 2-3 hours wondering what to write about. I’m the gal who says blogging is easy, 1-2-3, done in 20 minutes. Start writing about where I’m at, and then tie it in with something useful and relevant to readers. Blog this on Blogger.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 24, 2013
    [Blogger, Writing] How to Find Great Guest Bloggers
    Digital marketing strategist Ashley Bennett says small businesses can reel in top-notch bloggers if they know where to look. Bennett offers these four tactics to get some bites from bloggers. “Serious bloggers and journalists are on Twitter,” she says. ” Go to a blogger’s virtual watering hole.
  • WRITING ON THE WEB  |  MONDAY, AUGUST 2, 2010
    [Blogger, Writing] The Brain Science of Online Persuasion
    And, how can we use that wisdom when writing content that serves to market ourselves and our businesses? Business professionals approach online content marketing and writing for the web with this mentality. When marketers write content, they appeal to the senses and the emotions. What’s the problem? What is your solution?
  • B2B MEMES  |  WEDNESDAY, MAY 11, 2011
    [Blogger, Writing] Bloggers: Feel Free to Repeat Yourself
    Imagine: After days of writer’s block, you’re suddenly inspired to write a long and insightful blog post. Writing blogging Jeff Jarvis Joe PulizziBig ideas justify repetition. You’ve found the perfect illustration, and your headline is brilliant. You’re crushing it. Somehow, what you’ve written sounds so familiar. So say it again.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, DECEMBER 13, 2013
    [Blogger, Writing] 10 Maxims of Successful Blogging: Infographic Edition
    My post on the 10 Maxims of Successful Blogging has become one of the most popular on the {grow} blog and really summarizes the advice I give bloggers the most often. Do you have to be a great writer to be a great blogger? Here it is as an infographic, the first of a series I’ll be publishing in the coming months. by Mark W.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 2, 2015
    [Blogger, Writing] 5 Traffic-Driving B2B Blog Topic Ideas
    Don’t know what to write about when it comes to your B2B website’s blog? This is often a common problem for many bloggers and marketers in almost every industry. Once you’ve found something interesting to cover, writing an original piece of content about it. Testimonials. Case Studies. Company Events. Thought Leader Pieces.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 25, 2014
    [Blogger, Writing] Why Ann Handley is the Queen of Content
    And, she has new book out, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content , which we discuss in the short video at the top of the page. Check out the video and see why every marketer writes, every salesperson writes, in fact … Everybody Writes! She’s an enigma. Chapman)? Chapman)?
  • WRITING ON THE WEB  |  MONDAY, APRIL 25, 2011
    [Blogger, Writing] What’s Missing in Content Marketing: Who and Why
    People are good at writing about what they know. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. Or, as David Meerman Scott writes on his blog, people are still writing gobbledygook. Blog this on Blogger.
  • ENGAGE  |  THURSDAY, MARCH 14, 2013
    [Blogger, Writing] 4 Ways Bloggers Can Keep Their Content Fresh
    You can still be honest and human even if you choose to write against your own character from time to time. If you’re not making your audience think, you’re not an effective blogger. The biggest challenge with writing about celebrities is that it’s often hard (and expensive) to retain photo rights. Be human. Don’t be boring.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 10, 2010
    [Blogger, Writing] Ten ideas for the beginning blogger
    Still, I’ve learned a few lessons that might help if you’re a beginner blogger and I thought I would give you the inside scoop.   . 1) The biggest obstacle to blogging is … not what you think. It’s not writing skill or time or ideas. The more you write, the more comfortable you will feel. Answer it. 
  • WRITING ON THE WEB  |  THURSDAY, MARCH 10, 2011
    [Blogger, Writing] Punk Chihuahua Reveals 4 Secrets to Better Blogging
    Blog this on Blogger. About Blogs Content Marketing How to.Tips On Writing Better Writing Great Blog Content Attracting Clients blog content blog marketing blog writing business blogging content marketing with blogs Writing for the WebHow’s your content marketing with blogs ? The blog must be fed anyway.
  • WRITING ON THE WEB  |  MONDAY, MAY 9, 2011
    [Blogger, Writing] A Tale of Two Websites: Good/Bad Content
    What you write on your site has to be compelling. Blog this on Blogger. Writing Web Content: 5 Simple Steps for Results. Coaching/Personal Development Content Marketing On Writing Better Online Marketing Attracting Clients Writing for the WebHow do you sell something that people don’t know they want or need?
  • WRITING ON THE WEB  |  TUESDAY, APRIL 19, 2011
    [Blogger, Writing] Content Marketing Tips: Find Your Online Voice
    think this is one of the hardest things for busy professionals to communicate in writing content for the Web. It’s one thing to write what you know. But here’s the tricky part: How do you write it the way you’d speak to an ideal client that you know really well? Blog this on Blogger. Digg this!
  • WRITING ON THE WEB  |  TUESDAY, JULY 27, 2010
    [Blogger, Writing] Content Marketing Results: 18 Ways to NOT Get Blog Traffic
    Here’s a typical one… “Okay, Patsi, I’ve been following you for a while now, and your blog writing tips have helped. I’m posting twice a week, but I’m still not getting comments, and my traffic stats stink. Blog this on Blogger. Can you take a look?&#. Headline : not compelling or even clear.
  • B2BBLOGGERS  |  WEDNESDAY, AUGUST 29, 2012
    [Blogger, Writing] 10 Questions Your Content Marketing Operations Must Answer
    Writing the post is just one step in the process. Take the time to write the process down, it becomes very helpful for resource allocation. 6. B2B BloggerBy no means is this an exhaustive list, just 10 to get you started. Building A Content Marketing Operation. 1. When was the last time we conducted a content audit?
  • WRITING ON THE WEB  |  MONDAY, APRIL 4, 2011
    [Blogger, Writing] Is Your White Paper a Sales Pitch in Disguise?
    About the author Lauren Carlson : Lauren writes about various topics related to CRM software, with particular interest in sales force automation, marketing automation, and customer service. Blog this on Blogger. I asked Laura Carlson to share with you here some important perspectives on content marketing. So, now what? buyer.
  • WRITING ON THE WEB  |  FRIDAY, DECEMBER 3, 2010
    [Blogger, Writing] 10 Ways to Use Facebook as a List Building Tool
    This is Facebook’s way of allowing you to write blog posts directly on FB. You can write notes with text and pictures and tag your friends to draw their attention to it. Avoid writing notes that may be seen as spam by others. 4.       Share videos. Blog this on Blogger. Share your blog posts. Share this on del.icio.us.
  • WRITING ON THE WEB  |  TUESDAY, OCTOBER 5, 2010
    [Blogger, Writing] Neuromarketing: This is your brain on advertising…
    Blog this on Blogger. Content Marketers Answer the $64,000 Question… Tags: Attracting Clients Content Marketing Ethics & Writing On Writing Better Online Marketing Online Persuasion blog content blog writing brain-based blogging brain-based marketing converting readers to clients neuromarketing persuasion Writing for the Web
  • B2BBLOGGERS  |  WEDNESDAY, MARCH 28, 2012
    [Blogger, Writing] 3 Simple Ways To Differentiate Your Business To Attract Today’s B2B Buyers
    37Signals does a great job at writing for individuals. We write and write and write, seamlessly to no end. B2B Blogger B2B Marketing Guest PostsBuilding that differentiation is difficult, especially when you offer a commodity-based product. Here are three tips to help you connect more deeply with buyers.
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 20, 2013
    [Blogger, Writing] Ghost Writers Needed: For Business Blogs Everywhere
    How can you consistently publish on your professional business blog and never have to worry about coming up with ideas, researching facts and stats, and writing compelling, quality content that solves problems for your readers? I’d like to tell you an easy answer, like, “All you need to do is outsource!”
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Blogger, Writing] Blog Writing: What Can We Learn From Reality TV?
    (Guest Post: I’m on vacation, so I invited Tim Handorf to write a guest post. Tim writes on the topics of online colleges and universities. As a blogger, you know by now that increasing your traffic means grabbing your audience’s attention and keeping it. Blog this on Blogger. That’s right. Reality TV.
  • B2BBLOGGERS  |  TUESDAY, MAY 22, 2012
    [Blogger, Writing] 25 Awesome LinkedIn Tips for B2B
    Optimize your headline: Write your headline to emphasize the value you offer clients. B2B BloggerShanna Mallon of Straight North, a leader among  Chicago Web design agencies , has shared  25 Awesome B2B Blogging Tips  and 25 Awesome Twitter Tips. Now to complete her “Awesome Tips” series, she takes on LinkedIn.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 7, 2010
    [Blogger, Writing] Phony Testimonials and Dumb Social Proof
    Ask clients to write a testimonial for you and suggest they add a few results from working with you. Blog this on Blogger. Related posts: Is the Social Web Changing How We Write? How to Write Like You Talk. Social Writing: Don’t ignore networking sites. Authenticity. Liking. Authority. It stinks. Digg this!
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Blogger, Writing] Writing Better Content: An Emotional Pathway
    Writing quality content that markets your products and services online follows a logical progression, but it also follows an emotional pathway. been reviewing basic steps for writing quality content for the web that works to get you found, get known and get clients. Blog this on Blogger. Curiosity , desire , imagination.
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 27, 2010
    [Blogger, Writing] Engaging Content: Get Emotional, Really Emotional
    Blog this on Blogger. Writing Better Content: An Emotional Pathway. Tags: Attracting Clients Content Marketing On Writing Better Online Marketing blog content blog writing brain science content marketing with blogs emotional triggers engaging content It’s neuroscience in action. They are right there in the story.
  • WRITING ON THE WEB  |  FRIDAY, JUNE 29, 2012
    [Blogger, Writing] Using a Business Blog: Are You Hard to Find on the Web?
    This is why a business blog is what successful people use to get found, get known, and get clients. I don’t want to confuse you, so let’s cut to the chase: what’s needed is for you to publish 2-3 times a week on a business blog , writing about the problems you solve for people. Are You Hard to Find on the Web?"
  • WRITING ON THE WEB  |  MONDAY, JULY 26, 2010
    [Blogger, Writing] Blog Marketing: How Readers Find Your Business
    “Oh, that means I’ve got to write about my business every week?&#. Blog this on Blogger. What’s your favorite excuse for not blogging for your business? Here are some that I hear: “I don’t have time to blog.&#. “My clients aren’t surfing the Web reading blogs.&#. Share this on Bebo. Digg this!
  • WRITING ON THE WEB  |  THURSDAY, OCTOBER 7, 2010
    [Blogger, Writing] Content Marketing to a Caveman’s Brain
    Blog this on Blogger. Tags: Attracting Clients Content Marketing On Writing Better Online Marketing Online Persuasion blog content blog writing brain science content marketing with blogs neuromarketing persuasion Writing for the Web How do you gain the attention of readers? Your brain is 100,000 years old. Clutter.
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 6, 2013
    [Blogger, Writing] How to Find Great Blogs for Better Business Blogging
    Writing quality content is key for your business blog. In turn, this creates good blogger relations which can lead to reciprocal projects and posts. Often bloggers will have a page dedicated to blogs that they enjoy reading. All of these services and suggestions are good for both business and personal bloggers.
  • WRITING ON THE WEB  |  MONDAY, JANUARY 27, 2014
    [Blogger, Writing] Write an Ebook: How Are Books and Blogs Alike?
    src="[link] width="300" height="240" title="Write an Ebook: How Are Books and Blogs Alike?" /> How do business bloggers write an ebook ? To me, writing a blog post is a micro version of ebook writing. usually write a list of solutions that help with this problem. and Blogs Alike?" One step at a time.
  • B2BBLOGGERS  |  WEDNESDAY, APRIL 11, 2012
    [Blogger, Writing] 10 Ways To Put Old Blog Posts To Good Use
    For those truly timeless posts, or ones that have become topical again, you can alert bloggers in the appropriate niche to their existence and politely ask for a mention and backlink. Bloggers are always looking for great content to share with readers. Write best-of posts. Publish an e-book. Create downloadable PDFs. Let’s Talk!
  • WRITING ON THE WEB  |  MONDAY, AUGUST 30, 2010
    [Blogger, Writing] Brain-Based Blogging: The 4 F’s of Action
    One of the things I like about blog writing and publishing content on the Web is the connection to people. The only thing that makes your readers similar may be their interest in the niche you are writing about, because you solve problems they have, because you share interests and passions with them. Blog this on Blogger.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Blogger, Writing] Overcoming Pain Points in Blogger Outreach
    Blogger outreach, a key component in influencer marketing, is a strategy that takes time, dedication, commitment and patience. For this awesome collaborative marketing blog that you currently find yourself on, I am in charge of covering all aspects of blogger outreach. Blogger Outreach Therefore, it comes with a few pain points.
  • ENGAGE  |  TUESDAY, JANUARY 22, 2013
    [Blogger, Writing] Minimum Viable Awesome: 6 Ways To Simplify Your Web Writing Workflow
    Let’s say you’re a blogger. If you’re really good, I mean really good at this writing thing, you’ll be able to pull an idea out of anywhere and run with it. But writing for the web is way more effective when it’s broken up into short pieces, drawing your eye and making you, the reader, feel smarter.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Blogger, Writing] Content Marketing with Emotions: Write with Feeling
    Are you writing with feeling? Next time you review your writing, try to identify possible feelings in the reader. wonder how many of you think about negative things to write about. Of course there’s a way to write about negative feelings, and still have a positive outlook, positive solutions. Emotional Writing.
  • WRITING ON THE WEB  |  MONDAY, SEPTEMBER 13, 2010
    [Blogger, Writing] 10 Conversion Tips from Brain Science
    Blog this on Blogger. Tags: Attracting Clients Content Marketing Online Marketing Online Persuasion Pathway to Profits blog content blog marketing blog writing content marketing with blogs persuasion triggers web marketing Writing for the Web Why do people decide to buy a product online? What can we learn from brain science?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 26, 2014
    [Blogger, Writing] The economics behind Copyblogger’s decision to end blog comments
    If you are an experienced blogger these explanations probably strike you as strange. It is not uncommon for me to spend three times more effort addressing comments than writing the original post. If you are an experienced blogger these explanations probably strike you as strange. They really didn’t say. Maybe even forced.
  • WRITING ON THE WEB  |  FRIDAY, AUGUST 20, 2010
    [Blogger, Writing] Working at Home: Desperate House Bloggers
    Gaby, my housekeeper from Jocotepec,  knows not to bother me when I’m writing on the computer, but she came in because the dryer went out, so we had to call a repairman. Because in order to write good blog content, you need to share a little about yourself with readers. still want to write that post, but will save it for later.
  • WRITING ON THE WEB  |  TUESDAY, NOVEMBER 9, 2010
    [Blogger, Writing] Content Marketing to the Male Brain
    Blog this on Blogger. Neuroscientists Discover “WIIFM&# Center in Brain… Tags: About Blogs Attracting Clients Content Marketing Online Marketing blog content blog writing brain science content marketing with blogs neuromarketing What can we learn from brain science about how to market to men? Men are goal-oriented.
  • B2B MEMES  |  MONDAY, APRIL 9, 2012
    [Blogger, Writing] The Tyranny of Images: Why Instagram and Pinterest Worry Me
    Knowing this, any blogger that wants to be read will find an image to go with the words. As a result, bloggers frequently face this choice: go without an image, or settle for one that looks good but has little to do with your topic. Writing, Photography, and the Art of Thinking Visually. But all too often it doesn’t.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 12, 2014
    [Blogger, Writing] 4 Editorial Tools to Manage Your Blog
    Sometimes, just seeing an upcoming post is due will keep your writing on track. Blogging Blog bloggers blogs Business company content discussions Email Expert for your Gmail Google Inbox Manage management managing Publishing tools username WordPress Related Stories What are subreddits and Why Should I Care?
  • WRITING ON THE WEB  |  THURSDAY, JULY 15, 2010
    [Blogger, Writing] Content Marketing Ideas: Rethinking Blogging
    Writing on my blog is my way of reaching out to people looking for ways to write content on the Web so that they can get found, get known and get new business. You must learn to write quality content that builds trust with your readers and persuades them to take action. Blog this on Blogger. In 2004, I started blogging.
  • WEBBIQUITY  |  MONDAY, MARCH 31, 2014
    [Blogger, Writing] Book Review: Social PR Secrets
    Optimizing online results today requires creativity, great content, effective social interaction, and link-earning through relationships with key influencers, whoever those may be in your industry: journalists, analysts, bloggers, consultants, thought leaders and others. Lisa Buyer. Managing content with an editorial calendar is a necessity.”
  • WRITING ON THE WEB  |  FRIDAY, JULY 2, 2010
    [Blogger, Writing] Blog Content: Are you personal… or all business?
    Blog this on Blogger. Tags: About Blogs Attracting Clients Content Marketing Getting Read On Writing Better Online Marketing Writing Great Blog Content blog commenting blog content blog marketing blog writing business blogging content marketing with blogs Don’t Jerk Readers Around: 5 Tips for Staying on Track.
  • WRITING ON THE WEB  |  SATURDAY, FEBRUARY 26, 2011
    [Blogger, Writing] High Quality Content Sites Is What Google Wants
    Blog this on Blogger. Related posts: Search Engine Results: 3 Tips for Savvy Bloggers. Attracting Clients Content Marketing Managing Your Ezine & Blog Tasks Online Marketing blog marketing blog traffic content marketing with blogs Google SEO Web traffic web traffic search traffic Writing for the WebHire a good writer.
  • WRITING ON THE WEB  |  THURSDAY, JUNE 16, 2011
    [Blogger, Writing] 7 Ways to Format Blogs to Engage Readers’ Brains
    Writing magnetic headlines is crucial. found the blog to be a great inspiration for my own writing and blogging, it gave me some ideas and a bit of a wake up call about my own lazy habits in writing!… Blog this on Blogger. What are the two most important parts (a.k.a. Most experts will tell you this: The headline.
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