You spend a lot of time writing content on your blog but if the only comments you get are from people looking for free marketing, maybe it’s time to revise your content strategies. About Blogs Content Marketing Online Marketing blog content blog writing content marketing with blogs Writing for the WebPolls. External Links.

Your internal (or agency) staff, who may at different times write content for both the company blog and corporate website, have only one content creation tool to learn. Authors can write blog posts, add comments, install or update plugins, and perform virtually any other function on the blog from any Internet connection. Location?

It’s a popular tactic among B2B bloggers to look at dry B2B topics through the prism of seemingly unrelated personal enthusiasms. But for lots of B2B bloggers, the logical connection is less important than the personal one. It can be an effective approach, but it’s not without landmines. But Little Bunny Foo-Foo? Tell us more!

As Hurricane Sandy swept across the Eastern seaboard, killing hundreds of Americans, racking up billions of dollars in damage, and wreaking havoc on millions of lives, certain intrepid bloggers thought it a wise idea to write about “What Hurricane Sandy can Teach us About Social Media.” Do we really need that? Here it is.

The guidelines…signaled to employees, clients and the market that IBM would stand behind its [people],” he writes. 'I’ve been a reader of Ed Brill’s blog for several years, not because of any particular  interest in the IBM/Lotus products that he long championed, but because he’s just so good at blogging. Telling Stories.

Well the truth is, I know any one of you -- yes, even you -- can be an amazing business blogger. That means if your job is to provide customer support for an SEO software company, you have the subject matter expertise to write a blog post like, "3 Advanced Hacks for Finding New Keywords for Your SEO Strategy." I don't know how.

One of my sons, who had done poorly on the writing essay portion of. the SATs, along with two of his buddies, will be taking a class I am teaching on how to write an essay for the test. This is what writing has come down to. This week my kids are on spring vacation from school. It wants to see if you can follow rules.

if you're thinking about writing an eBook, here are some ideas for you! After all, why would you give away your e-book, which you’ve spent hours writing, proofing and designing? Well, try writing and giving away a free e-book. Once you’ve written your first e-book, you might feel the urge to write another one.

One of the things I like about blog writing and publishing content on the Web is the connection to people. The only thing that makes your readers similar may be their interest in the niche you are writing about, because you solve problems they have, because you share interests and passions with them. Blog this on Blogger.

The Content Marketing Institute recently surveyed content marketers who report that’s their #1 challenge: How to write content that is “ engaging, “ that gets readers to pay attention, the compels them to take action. think these four basic drives will help you write better content that fully engages readers.

Many “traditional” journalists now write blogs; does that make them bloggers? What are the (current) best practices for pitching bloggers? send generic pitches) for successfully getting others to write about your product / service / news / client etc. ” Every print publication now has an online version.

Most bloggers want to know their words are leaving an impact. Comments are a blogger’s best friend. But the biggest struggle, especially for bloggers just starting out, is getting the first few comments. The best way to get readers to comment on your post is to write a half-finished article. people have asked me. They do.

If writing isn’t your strong suit, then creating blog posts and other content marketing initiatives can be a huge hassle. The good news is, almost every business blogger feels this way at one point or [.]. You know how powerful great content can be — you just don’t feel up to the task of creating it. Blogging

Most educated professionals I know will tell you they struggle when it comes to preparing speeches and writing content. Write to teach and persuade. When I teach a simple thing like how to write a blog post, I’ve got slides and paragraphs that go back to the invention of the printing press! Blog this on Blogger.

Blog this on Blogger. Attracting Clients Brain Based Content Marketing Content Marketing Online Marketing Online Persuasion blog content blog writing brain science content marketing with blogs neuromarketing persuasion triggersEverything we retain in memory is because it’s gained an emotional place in our brain. Stories are key.

Most bloggers adopt a mantle of invincibility and that is certainly the easy path to take: “I publish, therefor I’m correct.” ” But being a humble blogger leads to meaningful social media engagement and ultimately, crowd-sourced wisdom. ” Pretty good question! But the answer was easy. Nobody is that smart.

In his book Meatball Sundae , Seth Godin writes, “People just aren’t that good at remembering facts. So if you’re a professional with a blog, or writing content for your web pages or e-newsletter, what kinds of stories should you be writing? Some bloggers and writers are natural storytellers, some aren’t.

As content marketers, if you are writing content designed to persuade and influence, you need to know what makes people tick. Blog this on Blogger. There are universal drives that are common in all human beings, across cultures, across the globe. We can learn a lot from evolutionary studies. We are still driven by four key motivators.

Brand marketers need the right keywords to do a better job naming products and writing messaging guides. And bloggers , of course, need to know what words their audiences use to describe their pain points. Photo credit: Wikipedia. Last month, I wrote about 2 challenges to keyword collaboration. But that’s extremely unlikely.

Mark Schaefer of {grow} is already one of our favorite bloggers. So when he started a movement for Valentine's Day called " Have you hugged your blogger today? Here are some of our favorite bloggers - who are yours? Some of my favorites writers write about writing. Which bloggers do YOU love? Wendy.

Know that your readers’ time is valuable, and write accordingly. If you’re a good blogger, this post is one of hundreds. You write about topics that interest you, so if you wouldn’t bother reading the post, why should anyone else? Hopped on the blogging bandwagon yet? Are the spelling and grammar correct? Don’t fall victim.

Many will hire an in-house blogger to create content and manage the blog's CMS. Others don't need a full-time employee(s) to manage their blogging needs, though, and will opt for a part-time, freelance blogger. Usually, freelance bloggers don't manage your CMS, but the content creation effort lies squarely on their shoulders.

As you create content for the Web, as you write your blog posts, do you embed trust factors? Blog this on Blogger. Writing Better Content: An Emotional Pathway. How good is your “trust-building?&# I just read this term in a new digital release: The B2B Manifesto , just published by Velocity Partners in the UK. awards.

What’s the most important thing you can do to improve your skills as a writer, blogger, or content marketer? This is a great way to think up new and different metaphors for your writing. learned about writing fiction, plays, dialogue, memoirs and characterization. It is evident in an ability to: Assimilate information.

Werent you worried about a shortage of readers and topics to write about? My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another. Writing and grammar seem to be a forgotten art in communication. Wrong. They quickly get it. Move on.

Writing on the Web. Share and Enjoy: Tags: Blogging Content Marketing Knowledge Center News Online Social Media junta42 top bloggers Joe Pulizzi’s 8th Installment Reviews Record 353 Blogs to Select Content Marketing Thought Leaders. We are especially pleased because this is one tough crew of content marketing thought leaders. Internet.

The Content Marketing Institute has hit another home-run with their question to content experts, “ How do you make content more engaging? &# Ten experts responded, including moi , and their answers are illuminating, especially for anyone charged with creating quality content for blogs, social media, and writing for the Web. Digg this!

was writing a review of the movie “High Noon” and after a decent lead , I just lost my voice. reached out to that professor, along with one of my literary Twitter followers, and came up with three tips writers can use to master their writing anxiety. Your writing voice, just like anything else on your person, gets fatigued.

began these writing tips when I wrote about taking one nugget of information, and instead of posting it as one blog post, you make a list of 3-5 sub-topics or issues. The point is that as long as you are writing quality posts for your readers, use that content in multiple ways, at multiple points in time, and deliver it multiple ways.

Anyone running a B2B blog is always on the lookout for guest bloggers from outside their own organization. But how do you get those quality guest bloggers to contribute to your blog? Here are the ten steps to building a network of guest bloggers that I have followed for the B2B PR Blog and the B2B Social Media Guide. That means.

Why doesn’t every piece of online content we write use narrative to give a specific example of real people using our products and services or whatever it is we want to influence? tried to hide the fact that I was not long out of graduate school and was sole-proprietor of a writing service with only 6-month’s Internet experience.

Four ways to be a spell-binding online personality — Mars Dorian rocked {grow} with his provocative writing and mind-bending art. blogging Writing best practices blog community building blog community management blogging best practicesLet’s start with the blog posts that you loved. 15 Posts that moved the conversation.

also love all the new students coming on to the blogosphere who don’t know the “rules&# and are writing these little neutron bomb posts that deserve to be read.  But there’s something amazing and wonderful ahead.  Can you feel the hope and momentum building like I do? Something incredible is about to happen. It HAS to.

in 50 Words - Liz Strauss at Successful Blog - Thinking, writing, business ideas. Success Can Come Right Out of Nowhere - Liz Strauss at Successful Blog - Thinking, writing, business ideas. It’s all that we love about Liz’s writing as well as all her blogging experience in one nice little package. Liz Writes For.

How-to posts are favorited by bloggers and readers alike. For all of these reasons, it behooves you to become really great at writing them. And what's a more fitting way to learn how to write a stellar how-to post than a how-to post itself? the options are numerous. But one type stands out from the rest. the how-to post.

Instead of saying “We’re the leading producer of widgets…” or some other such self-promoting statement, demonstrate your leadership by writing about the many creative uses of widgets, what to look for in a widget, recent developments in the widget field, or whatever. Who should write for your blog? They’re boring.

Similar to how a cover letter complements a resume, the purpose of a pitch letter is to attract a blogger or other publisher’s interest to your blog post. Pitch letters don’t need to be complex or verbose, but the most successful ones entice bloggers into wanting to learn more about what you have to say. Not all bloggers are the same.

You may write a few posts, run out of ideas and let your blog sit empty as you devote your time to other critical projects. Post  photos and write short captions under them. Now it’s your turn, what other topics are you writing about on your corporate blog? Below are 18 topic suggestions for your corporate blog.

The best bloggers focus intensely on another thing: participating and publishing in social media. Act like a blogger: How can I earn the attention of the community to let them know? Good bloggers understand the daunting reality of how much stamina is needed to take part in this mara-sprint (marathon length at sprint pace.

Knowing how the brain works will help you write better as well as help you with presentations to influence others. How can you apply the lessons of this story in your own content marketing and blog writing? Blog this on Blogger. One evening as I was entering a restaurant in San Francisco, a homeless person stopped me. Digg this!

This is Facebook’s way of allowing you to write blog posts directly on FB. You can write notes with text and pictures and tag your friends to draw their attention to it. Avoid writing notes that may be seen as spam by others. Blog this on Blogger. Share your blog posts. or networked blogs.  4.       Share videos.

When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. Write about a problem you experienced or a mistake you made, and ask, “What would you have done?&#. Blog this on Blogger.

It contains important information to consider when writing your blog, e-newsletter or content marketing to attract clients, and it still applies today. like to cite studies whenever I write about a concept, to prove my point. You are writing one regularly, aren’t you? Blog this on Blogger. Share this on del.icio.us.

You’ve got to optimize your reader-focused content (so the search engines know what you’re writing about). Blog this on Blogger. No More Geek-Speak: SEO for Smart Bloggers. I don’t know why it took me so long to learn this SEO stuff, but I DO know that I wouldn’t post one more blog post without using Scribe SEO Tool.

If you want to write content that persuades readers to take action, you write about emotional triggers AND provide reasons to act. Stephen Denning writes about this in his book The Secret Language of Leadership , and these lessons for leadership communications are applicable to writing web content. Blog this on Blogger.

What I am writing here is not a reaction to the great posts that Chris Abraham wrote recently here at Biznology: How to pitch a blogger and How NOT to pitch a blogger. You see the Internet is a place where content is king, but most that are producing it aren’t exactly writing royalty. It was where I practiced writing.

The Content Marketing Institute published these results here : When 36% of marketers struggle with producing engaging content and another 21% with coming up with enough engaging content, well over half of content marketing challenges involves what to say or write. What do they write to replace the lorem ipsom ? Blog this on Blogger.

Chances are you are clicking on “ 6 Things Bloggers Can Learn From Dr. Seuss ” over an article called “6 Tips for New Bloggers.”. Don’t Plan…Write. Doers write about content that is exciting to them. Forcing a blog post based on keyword opportunities and Google Trends is inhibiting your writing.

What you write on your site has to be compelling. Blog this on Blogger. Writing Web Content: 5 Simple Steps for Results. Coaching/Personal Development Content Marketing On Writing Better Online Marketing Attracting Clients Writing for the WebHow do you sell something that people don’t know they want or need?

You have the ability to project them well on your blog, and you are quite confident in your writing ability. Yet, unknowingly, you could be building a sinking ship, punctured by these ten writing mistakes that will doom any blog to failure. You needn’t be disheartened, however, as any blogger can avoid them. You have the ideas.

One of the top questions I get about starting a blog is, “What would I write about?” blog is defined as a web site that contains writings based on experiences, observations, and opinions. Follow other bloggers in your space and make note of what they write about. Contact New Incite today.

As I write these words, it is 5:36 a.m. When I finally have that quiet time to write, I am ready to LEAP to that keyboard and create. She writes plays and movie scripts. To block out the extended time necessary to write a book, I have to take a serious short-term financial hit to my business. on a Saturday morning.

So if you want to kiss that SEO juice and those precious blog leads goodbye (or if you just want to learn what to avoid), here are our top 10 tips for writing a terrible, horrible, no good, very bad blog post. 10 Tips for Writing the Worst Blog Post Ever. Write a boring, non-descript headline. Format it as one big block of text.

share these key points with anyone who struggles with writing online for their business and needs ideas for what to write. Blog this on Blogger. Business Blog Writing and Content Marketing: Come on, light my fire! first heard the term content curation is this post by Rohit Bhargava back in 2009. Share this on del.icio.us.

David Koretz offered one vision recently on MediaPost, writing: The news organizations of tomorrow will no longer be loud-mouthed pundits espousing a barely informed worldview. Browse My Stuff is fee-based for sponsors, free for bloggers and offers more professional publishing power. Bloggers and content marketers want traffic.

'If you’ve been writing for the web long, you’ve probably heard of the 4 U’s formula, which says that content should be Urgent, Unique, Useful, and Ultra-specific. So what are the 4 U’s and how can you use them to write more powerful headlines and copy? Writing Great Headlines with the 4 U’s. Writing Great Copy with the 4 U’s.

Knowing this, any blogger that wants to be read will find an image to go with the words. As a result, bloggers frequently face this choice: go without an image, or settle for one that looks good but has little to do with your topic. Writing, Photography, and the Art of Thinking Visually. Why should this worry me?

Blog this on Blogger. Tags: Attracting Clients Content Marketing On Writing Better Online Marketing Online Persuasion blog content blog writing brain science content marketing with blogs neuromarketing persuasion Writing for the Web How do you gain the attention of readers? Your brain is 100,000 years old. Clutter.

How do you decide what to write about? All that is good stuff to write about and publish on the Web so you’ll get found, get known, get clients. This is important when you’re writing on the Web , when your composing blog posts. Blog this on Blogger. Is the Social Web Changing How We Write? Seth Godin.

Scott Stratten of Unmarketing, a guest on my Marketing Made Simple TV show , tells the story of a blogger. There is a blogger who writes infrequently, but his posts are so good that, which I’m driving and see a new . Great posts require great writing, clean organization, easy to read formatting and highly relevant images.

I think I figured out why nearly every social media blogger sounds exactly the same – commonly referred to as the “echo chamber.&#   I’m learning that copying and pasting can be profitable. To unpack my point, allow me a brief explanation of content marketing.  Attract backlinks from places also laden with keywords. Rinse. 

We may think we’re fair and all-inclusive , but our brains operate surreptitiously, sending us intuitive messages that influence our speech, our decisions and our behavior… and if you’re a content marketer, it will permeate the content you write ! Blog this on Blogger. Don’t believe me? don’t care.

Blog this on Blogger. Neuroscientists Discover “WIIFM&# Center in Brain… Tags: About Blogs Attracting Clients Content Marketing Online Marketing blog content blog writing brain science content marketing with blogs neuromarketing What can we learn from brain science about how to market to men? Men are goal-oriented.

The most frequent complaint I hear about blogging is “I don’t know what to write about.” ” This is because many business bloggers don’t have enough clarity about their blogging goals. Create an outline or table of contents of your expertise on these problems as if you were writing a book or teaching a class.

To keep pace with the needs of a regular blog, many bloggers accept guest posts. love using guest bloggers and wouldn’t change that. But as commenter Craig McBreen suggests and Mark implemented, think about adding a line that states, “this has to be your own writing.” Ask the author. Do some due diligence.

The checklist is designed for digital content creators and marketing teams, but it can and should be used by anyone writing a business blog or other content for the Web. This is similar to what I write about in my ebook, Content Marketing with Blogs. Blog this on Blogger. Anatomy of a Blog Post: A Writing Checklist.

don’t want to confuse you, so let’s cut to the chase: what’s needed is for you to publish 2-3 times a week on a business blog , writing about the problems you solve for people. Ensure you or someone you trust writes and publishes using your clients’ keyword phrases at least twice a week. Call me: 858-224-5886.

Are you finding writing slow and tedious? Is your content marketing and blog writing as creative as possible? My husband, affectionately known as Attila the Honey, decided to write a book about 18 months ago. What can we learn from this for content marketing and blog writing? Blog this on Blogger. Publish. Produce.

Content marketing is easier when you can outsource some of the writing and researching to qualified writers. great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. When you write, think about elements of each goal: Educate. Blog this on Blogger.

How To Add +1 Button to Blogger – A guide from Blogger. 50 Random Thoughts On Google+ — Chris Brogan writes up 50 random thoughts on the new social platform. by Jesse Noyes | Tweet this Unless you’ve avoided the Internet over the past two weeks, you’ve probably heard about Google’s big play into the social web. You don’t.

Blog this on Blogger. Writing Better Content: An Emotional Pathway. Tags: Attracting Clients Content Marketing On Writing Better Online Marketing blog content blog writing brain science content marketing with blogs emotional triggers engaging content It’s neuroscience in action. They are right there in the story.

Then, write your content to reach those individuals. Always be on the lookout for topics : For a lot of bloggers, there’s nothing harder than coming up with topics. Stay away for highly industry-specific terms and write in a way that can connect with customers. What’s more, writing list-style posts (like this one!)

Mark Schaefer is a consultant, college educator and blogger at {grow}. Pre-Webinar Guest Blog Post by Mark Schaefer. look at a lot of blogs each week: famous blogs, newbie blogs, personal blogs, mommy blogs, techie blogs, etc. Let’s face it – corporate blogs usually have the deck stacked against them.

Content marketing and the people who write marketing messages must understand how consumers’ brains work if  they want to engage and create trust and loyalty. But marketers continue to write messages as if people were paying attention. Blog this on Blogger. We think we are rational, logical, and smart human beings.

Blog writing is easy and simple and hard at the same time. You may be expert in your field, but not so hot at writing. You don’t want to spend more than 45-60 minutes writing on your blog only to get few responses. For example, Time-Saving Tips for Smart Bloggers. ). Blog this on Blogger. And they answer it.

Here’s where you should start thinking a little differently when writing content for the Web: Smart content marketers are using persuasion tactics that appeal to emotions rather than reasons. Vivid descriptions, metaphors, analogies, images and stories are among the tools you can use when writing content for the Web. Digg this!

think this is one of the hardest things for busy professionals to communicate in writing content for the Web. It’s one thing to write what you know. But here’s the tricky part: How do you write it the way you’d speak to an ideal client that you know really well? Blog this on Blogger. Digg this!

Ask clients to write a testimonial for you and suggest they add a few results from working with you. Blog this on Blogger. Related posts: Is the Social Web Changing How We Write? How to Write Like You Talk. Social Writing: Don’t ignore networking sites. don’t blame him. Authenticity. Liking. Authority.

Here’s a key element for writing content that inspires clients to take action: What does your business believe in? Blog this on Blogger. Writing Web Content: 5 Simple Steps for Results. More importantly, as an important part of your business, what do you believe is most important for your clients? Expose your beliefs.

Guest blogger Lilach Bullock shares a handful of tips for increasing web traffic from social media, including being active and engaged (“The one thing that most business owners using social media don’t do is listen”) and making influential links (“identify a list of key influential people in your industry and engage with them.

You may be overlooking ways to “reuse&# the content across other medias to generate new conversations. Here are some hints: Repurpose existing content - collect all thought leadership you have created over the past few years that isn’t time sensitive. This goes beyond the posts you’ve done. You get the idea. take my survey [link].

So each time you write content designed to get readers to take action, verify each of these 3 key elements are embedded in your content: Does your content grab people’s attention? Blog this on Blogger. Whether or not there is emotional ENGAGEMENT. How easily the message and the brand is encoded to MEMORY. We are no different.

You write a blog post, you fill in the information on the SEO plug in, you click the Scribe analyze button, wait a few seconds and get a review of how well your content will do with search engines. Soon, after a few weeks, you’ll be getting 100% perfect scores on your first try… Blog this on Blogger. Details? Interested?

Karen has worked at Google since 2002, specializing in business writing and media relations. Some are personal (ie an executive writes it), some are collaborative. You have to start with people who are comfortable with writing and editing on the fly, and who have an editorial sense. Karen grew up in Washington D.C.

About the author Lauren Carlson : Lauren writes about various topics related to CRM software, with particular interest in sales force automation, marketing automation, and customer service. Blog this on Blogger. I asked Laura Carlson to share with you here some important perspectives on content marketing. So, now what? buyer.

You won’t find many overt mentions of Red Hat in the content, and they welcome guest bloggers from around the industry. Write it yourself. B2B Blogger B2B Marketing Content Marketing Guest PostsRunning a standalone editorial site for your industry is the next modern best practice in content marketing. Become your own journalist.

Blog this on Blogger. Tags: Attracting Clients Content Marketing Online Marketing Online Persuasion Pathway to Profits blog content blog marketing blog writing content marketing with blogs persuasion triggers web marketing Writing for the Web Why do people decide to buy a product online? What can we learn from brain science?

Here’s a typical one… “Okay, Patsi, I’ve been following you for a while now, and your blog writing tips have helped. Outreach: Often bloggers aren’t using social media connections to feed their blog posts automatically. Blog this on Blogger. Can you take a look?&#. question. With a few clicks, Ping.fm

Effectively connect with bloggers and other key online influencers in your industry? Social Media Press Releases and Blogger Outreach. The 5 Cs of Blogger Relations by prTini. ** 5 Stars. Noting (very accurately I might add) that “The top bloggers receive hundreds of pitches a day. Go ahead, works for anything.

We can write better content because we understand how consumers make decisions. Neuromarketing and science can help improve your content writing so that it has more of an impact on people in your target audience. Blog this on Blogger. Really Big News : They’ve found this WIIFM center located in the old brain ! Digg this!

“Oh, that means I’ve got to write about my business every week?&#. Blog this on Blogger. What’s your favorite excuse for not blogging for your business? Here are some that I hear: “I don’t have time to blog.&#. “My clients aren’t surfing the Web reading blogs.&#. I’m not saying that.

If you write content designed to trigger action in readers, pay attention to this. Blog this on Blogger. What can we learn from online computer games about content marketing for business? lot, apparently. If you think computer games are just for kids or young people with too much time, think again. You can watch it here. Digg this!

I’m interested in the stories we tell ourselves, and how that affects the online content we write for our businesses. Most of us are intimidated when it comes to having to write something personal and public. Actually, I was born just before that era, so there’s a big difference in what writing on the web means to me.

Twenty-nine days ago, I set out to write a post a day for this blog. Though no one’s going to hand me a blogger’s version of their badge, I feel something akin to the mixture of pride and relief all those successful NaNoWriMo writers must be experiencing today. Writing every day makes you a better writer. Writing short is hard.

Sound like any contemporary bloggers you know? From the pages of Poor Richard’s Almanac, some 18th century evidence of Ben’s blogger traits in his own, timeless words: Be civil and sociable. Solid advice for any blogger. Ben Franklin was known to have a sharp and witty mind and a love of all things social.

Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. And coverage from independent bloggers enhances a company’s reputation and credibility. Numerous bloggers have  written about how to pitch blogs, such as B.L. Follow your targeted bloggers on Twitter.

And, how can we use that wisdom when writing content that serves to market ourselves and our businesses? Business professionals approach online content marketing and writing for the web with this mentality. When marketers write content, they appeal to the senses and the emotions. What’s the problem? What is your solution?

The more work I’m getting ghost blogging for executive coaches , the more interesting my writing becomes, and the more fun I’m having. In case you haven’t noticed, I used to be an almost daily blogger here, then it went down to 5 days a week, 4 days, and now 2 or 3 blog posts a week. Blog this on Blogger.

Though it wouldn’t work in many forms of social media, this seems like a good tool for bloggers to employ. Of course, it requires the blogger to care enough to offer such an incentive. That comes naturally to a serious writer like Doctorow, but maybe not to the average blogger. If you’re a blogger, why not do the same?

Blog this on Blogger. Content Marketers Answer the $64,000 Question… Tags: Attracting Clients Content Marketing Ethics & Writing On Writing Better Online Marketing Online Persuasion blog content blog writing brain-based blogging brain-based marketing converting readers to clients neuromarketing persuasion Writing for the Web