The Point

NOVEMBER 10, 2016

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. What I’ve appreciated in working with Spear is that they share that same ROI focus – which you don’t always see in search agencies.

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SEM Cost Per Click Enterprise Management Paid Search Agency 222

The Point

FEBRUARY 11, 2013

Bonnie Crater is a five-time Vice President of Marketing, a former colleague of this blogger from our days at Oracle in the late 80s, and in 2000 was named one of the “Top 20 Female Executives in Silicon Valley” by San Jose Magazine. It was the third time they had worked on such a request. HS: What’s the key problem you solve?

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Campaigns Budget Programs 100

The Point

DECEMBER 6, 2010

If there’s one thing I learned early on as a blogger, it was this: when you title a blog post, don’t imagine the reader actually viewing the blog itself. If not, you still have work to do. Getting the Most from Salesforce.com: A Conversation with David Taber. Blog Makeover Nets Sales Leads for Software Company.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

The Point

APRIL 29, 2011

If it’s the campaign below, received this week from Lyris , an email marketing software company, the answer is (in the view of this blogger): yes. In an email like this one, sub-heads serve to break up the content, but they also work to grab the reader if he/she scans the copy at a glance.

Email Campaigns 100

Email Campaigns Campaigns Bandwidth Fulfillment 100