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Industrial Marketing Today

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How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers. Some bloggers suggest that you pick topics that revolve around popular search terms/phrases used by your audience. The focus of your blog will be determined by how well you can define your readership.

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Content Marketing for Engineers

Industrial Marketing Today

Yes, I do get it that the lines between work and personal lives have blurred thanks to today’s hyper-connected world where everybody is always “On.” It is not just about facts and figures, engineers want content marketing to talk about challenges and issues that they face in their work life on a daily basis.

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Website Content Must Address What’s Keeping Engineers up at Night

Industrial Marketing Today

I think Jeffrey Zeldman ( @zeldman ), the renowned web designer and blogger, summed up the problem best when he said, “Content precedes design. As a result, they are not as involved in the hands-on design work of their earlier years. Design in the absence of content is not design, it’s decoration.”. Site content for future needs.

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How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. It doesn’t matter whether you work for a corporate marketing department or the owner of a small business website. If so, you know the frustration.

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Business Value of Social Networking

Industrial Marketing Today

What’s working for you? So, I’m leaning more towards Seth’s point of view. Take a look at this video and decide for yourself. After all, when Seth Godin speaks, people listen. Leave me your comments below. Social Media and B2B Marketing Do Pair Well Social Media Marketing: Time Trap or Opportunity Magnet?

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Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. BTW, this post is a working example of content curation. Heck, even MS Word kept flagging curation as a misspelled word. So curated content is not something new. What is content curation?

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Why Industrial Companies and Manufacturers Struggle with Content Marketing

Industrial Marketing Today

Make a business case for content marketing being a sales enabler and that sales and marketing can work together as a team. Inviting guest bloggers to post on your company blog if you have one. Curating content from industry sources (See my post, Is Content Curation an Easy Way for Content Marketers to Do More With Less?).