B2B Marketing Traction

APRIL 17, 2013

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. As usual, I have to provide information about the source of the survey, which few bloggers ever do.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

JUNE 28, 2012

I learned from two bloggers at the Marketing Profs conference in Boston in 2009 – Beth Harte and Jay Baer. I also work with a lot of technology companies and began to get calls about my blog posts on Crossing the Chasm , so I created that category. Blog Post Categories Should Mirror Your Products and Services.

Social Media 100

Social Media Blogger CMO Privacy 100

B2B Marketing Traction

SEPTEMBER 18, 2015

This week I was working on a competitive analysis for a client that needs to increase their online presence, particularly in the area of social media. I know I was vague in the above example, but for all our client work, we keep the details strictly confidential. How do you create a positioning statement? Contact New Incite today.

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

MAY 3, 2011

” The old approach to product development and launch – develop the product and then work on the launch in a linear fashion – isn’t effective in today’s fast-paced technology world. “We haven’t done much – we’ve been very busy with product development.”

Social Networks 100

Social Networks Planning Product Social Media 100

B2B Marketing Traction

APRIL 14, 2011

I helped the client with some messaging to bloggers who might cover their product and the show. Not bad for three weeks work. I also pushed out highly optimized content online before the show. On the day the show opened in San Francisco, the San Francisco Chronicle picked up my client’s product launch information.

Case Study 100

Case Study Case Studies Linkedin Studies 100

B2B Marketing Traction

SEPTEMBER 29, 2011

Marketing buyer personas work really well – see my previous blog post, Why B2B Marketing Buyer Personas Rule , for more on why they work so well. Then, knowing who you are and who “they” are, you can go forth and successfully engage your prospects with your messaging.

Social Media 100

Social Media Media Buyer Personas Business 100

B2B Marketing Traction

NOVEMBER 23, 2010

The service provider in Portland, Maine, who worked with local companies or companies in a specific industry is now found online and has customers all around the world. Now that product that may have been a cash cow for a while can generate sales for a very long time at a very low marketing expense. Transparency is On the Rise.

Paid Search Agency 100

Paid Search Agency Trends Work Management Marketing Management 100