Chris Koch

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Three steps for B2B marketers to build a personal social media presence

Chris Koch

I mostly use it as a platform for determining the blogs I like best and then follow them through good old-fashioned e-mail (the tool that most bloggers use to do this is Feedburner ). I started by following the bloggers I like, as well as friends and colleagues. Wetpaint offers a nice free wiki. Start your own online group.

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How to create B2B social media policies

Chris Koch

IBM and SAP put their draft guidelines on wikis, where employees were invited to make comments and suggestions. the Whole Foods CEO using an alias to bash competitors or the Wal-Mart bloggers who didn’t disclose that they were being paid by the company). But don’t provide them with a blank slate.