Anything Goes Marketing

AUGUST 26, 2006

I found a great blog on of these lead generation methods that focuses on white papers. If you're looking at creating a white paper or trying to spice up an existing one, check out Michael Stezlner's Writing White Papers blog. Do you think that adding white papers to your business blog is a good idea?

Paper 100

Paper Lead Generation Generation Leads 100

Writing on the Web

JUNE 27, 2011

If you’ve been reading my blogs for any length of time, you know about my problem with writing: I love to write , and I can write too much. Then, at some point in my writing career I got lazy. I just started making a list of main points and then writing out a couple of sentences on each item.

Autoresponders 100

Autoresponders Digg Press Paper 100

Writing on the Web

JANUARY 31, 2011

I stumbled upon The Content Factor and found their approach to blog writing and white papers refreshing: The Content Factor provides good advice for content marketing strategies: But to be successful with blogging , you have to recognize some key differences: The best blogs are personified. Blog this on Blogger.

Tips 100

Tips Advertising Agencies Digg Blogger 100

Writing on the Web

AUGUST 9, 2010

Good business writing should be like a good butler: working smoothly in the service of the reader without calling attention to itself. This weekend I was reviewing some books on business writing, including Harvard Business Review’s Guide to Better Business Writing. It’s why you’re writing the memo or report.

Tips 100

Tips Business Digg Marketing Proposals 100

Onalytica B2B

MAY 3, 2018

From mommy bloggers and beauty bloggers to tech and finance experts – we’ve done it. If you’re reaching out to the top beauty bloggers of the moment to test and promote your enterprise software platform, you’re not going to have much luck. inviting an influencer to another department’s event).

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

nDash

FEBRUARY 16, 2022

Reach out to Jenna for writing on all fields of business and technology — and the intersection between the two. Recently, she’s focused on writing about chronic illness and disability studies. Ryan is a mechanical engineer, freelance writer, and blogger. Jenna’s clients include 3M, Udemy, and GoBankingRates. Aimee Pearcy.

Marketing Budget 52

Marketing Budget Budget Programs Copywriting Ideal Customer Profiles 52

Marketing Insider Group

SEPTEMBER 1, 2015

Nothing is more infuriating than reading a white paper from a company you think will be informative about a topic and it ends up being a “How To” on using their product. Create the content – whether it be blog posts, white papers, etc. If you have some budget, you can hire english students, professional bloggers, etc.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

nDash

JULY 13, 2022

Wednesday Writer Roundup: Experts in Technical Writing, Sustainability, Real Estate, and Wellness. Dave Hiebeler : Business Niche Content Writing for Marketing. I blog and create e-books and white papers on marketing. I love to write, and your experience with me will be professional, fun, and insightful.

Copywriting 52

Copywriting Paid Search Agency Ideal Customer Profiles Deliverability 52

Optinmonster

FEBRUARY 21, 2024

But while simple, most bloggers don’t think to grow their traffic this way. Write Pillar Articles In our writing, we focus on writing one pillar article that covers everything, rather than writing a bunch of different blog posts all related to the same topic. Ready to hear how we did it?

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

ClearVoice

JUNE 17, 2019

You’ve considered many variations of a creative career, from writing scripts to being a social media coordinator to being a professor. The market for this type of writing is strong, and it crosses over from the writer/journalist side to the communications/PR side. Plus, there may even be a copyeditor and a fact checker.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

WriteSpark

APRIL 9, 2013

A blogger will trip you up with questions about capabilities in a product that you never even knew existed. The subject matter expert who rejects a first draft secretly wants to write the document. The product manager who wants an "objective" white paper will also want to see the most mentions possible of his or her product.

Copywriting 120

Copywriting Microsite Copyright Case Study 120

WriteSpark

APRIL 9, 2013

A blogger will trip you up with questions about capabilities in a product that you never even knew existed. The subject matter expert who rejects a first draft secretly wants to write the document. The product manager who wants an "objective" white paper will also want to see the most mentions possible of his or her product.

Copywriting 120

Copywriting Microsite Copyright Case Study 120

Schubert B2B

AUGUST 20, 2018

Every blogger needs a sustainable marketing strategy for turning blog visitors into valuable business leads and, in the long run, customers. When writing a blog post, you can include a link (what’s called an in-line CTA) in the text to a relevant eBook or white paper. Are you offering a video, white paper, eBook?

Lead Ranking 87

Lead Ranking Lead Scoring Generation Leads 87

markempa

NOVEMBER 7, 2008

Others bloggers named to Craig's 2008 Top of the Funnel List include Jon Miller, the author of Modern B2B Marketing blog , and Michael Stelzner, the author of Writing White Papers Blog and many other great resources. I feel privileged to be in such great company. Thanks Craig.

Top of Funnel 120

Top of Funnel Blogger Demand Generation Marketing Funnels 120

Webbiquity

JUNE 30, 2010

Successful business bloggers are interested in and knowledgeable about much more than just their own products and/or services. It brings life to the writing. It’s also a prerequisite for the persistence needed to keep writing, and making it interesting, long enough for the blog to really start getting traction and succeeding.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Webbiquity

FEBRUARY 2, 2011

E-newsletters, blogs and white papers are among the most popular types of content. Lead nurturing content expert Ardath Albee writes that “Designing content for 1X use is wasteful. White Paper Marketing: 5 White Paper Types and When to Use Them by SmartBug Media.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

KoMarketing Associates

MARCH 7, 2013

Speaker, Author and Blogger @Forbes and @B2BMKTGInsider.” People seem to like my writing: [link] [link]. “B2B content marketing consultant; Executive Editor of Content Marketing Institute; blogger and one of the founding members of savvyb2bmarketing.com” Follow Michele at https://twitter.com/michelelinn.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

The Mx Group

AUGUST 24, 2018

B2B telemarketing : If this content is a major cornerstone and a high-value piece, such as original research or a white paper on a hot topic, it might make sense to make calls via telemarketing to contacts who have engaged on that subject before, inviting them to download it. These are just a few of our tried-and-true tips.

Distribution 67

Distribution Paid Social Agency Paid Search Agency Telemarketing 67

Marketing Insider Group

DECEMBER 19, 2014

Unlike long form blog posts, white papers, or in-depth videos, it can be easily digested on the platforms that consumers – especially young ones – are already utilizing. These video bloggers have massive followings and use them to market GrapeStory’s clients. VaynerMedia’s Foray Into Micro-Content.

Trends 100

Trends Content Marketing Content Paid Search Agency 100

Writing on the Web

NOVEMBER 29, 2010

The more I think about this, this “rule of 3″ should also apply to other content you publish and communicate: newsletters, blogs, white papers, ebooks, etc. Blog this on Blogger. Repeat at least 7 times, and you’ve got a message that will be remembered and associated with your name. You can still re-tweet it.

Digg 100

Digg Buzz Internet Marketing Blogger 100

Optinmonster

SEPTEMBER 30, 2022

Do you want to write the best email subject lines that can help increase sales and revenue? This is especially important if you’re writing cold email subject lines for sales prospecting, which usually has a lower open rate. In this post, we’ll talk about everything you need to know about writing catchy sales email subject lines.

Urgency Marketing 88

Urgency Marketing Open Rate Case Studies Click Rate 88

Marketing Insider Group

JANUARY 24, 2013

Write articles, share knowledge and make connections. People seem to like my writing: contentrulesbook.com annhandley.com. PaulDunay - Paul Dunay – Global VP of Marketing for Maxymiser, Author, Blogger, Public Speaker and Award-Winning B2B Marketing Expert. Write case studies, eBooks, white papers, etc.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Convince & Convert

JANUARY 28, 2014

As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. Other bloggers and website owners will link back to your page as a resource or as a source for their own writing. More Backlinks for SEO. Increased Conversions.

Statistics 132

Statistics Content Marketing Paid Search Agency Stats 132

Online Marketing Institute

JUNE 30, 2009

Werent you worried about a shortage of readers and topics to write about? My real challenge was getting my staff to warm to the concept of being a blogger. A: Another way Ive heard the same sentiments goes something like this, "I dont have time to do that silly stuff, Ive got an experiment to finish (or a white paper to complete)."

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Webbiquity

FEBRUARY 10, 2010

Industry analysts, journalists, bloggers and other influencers from most sectors of the economy are well-represented on Twitter. not just your marketing materials), retweeting content they post, and engaging in dialog is a great way to get these people talking, and writing, about your company. To Become a Resource.

Twitter 100

Twitter Business Digg Thought Leadership 100

Industrial Marketing Today

MAY 21, 2010

It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers. Some bloggers suggest that you pick topics that revolve around popular search terms/phrases used by your audience. Others recommend writing about things that you are knowledgeable about.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

SnapApp

JANUARY 22, 2019

Perhaps they’re a college kid writing a paper. Maybe they’re a blogger who is writing for a competitor. You’ll Conserve Budget by Not Chasing After People Who Were Never Really Interested. When somebody downloads gated content, can we really say it proves they want to buy our products?

Sales Qualified Leads 96

Sales Qualified Leads Lead Qualification Lead Ranking Marketing Qualified Leads 96

Biznology

JUNE 25, 2013

While most social media trappers, AKA content marketers, write content that is meaningful to them personally, professionally, or in relation to the work they do or have done — their experience; many tend to surf trends. Well, you obviously don’t want to literally trap your prospects, do you?

Social Media 80

Social Media Social Marketing Media Planning 80

Hinge Marketing

APRIL 5, 2017

Longer form content (guides, white papers, webinar recordings, ebooks etc.) Blogger Outreach. Feel free to reach out and pitch them an idea you’d like to write about. The second element of infrastructure is an area on your website dedicated to your educational content. This area is usually your “Resources” or “Library.”

SEO 96

SEO Webinar Metrics Marketing & Strategy B2B 96

Webbiquity

FEBRUARY 9, 2010

Fewer marketers are focusing efforts on blogger relations, which is viewed as being the most effective tactic but also the one requiring the most effort. However, close behind, vendors are the third-most sought source of information; blogs and Twitter are again the preferred platform, with wikis being the least popular. The lessons?

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Convince & Convert

MARCH 4, 2016

This guide demonstrates the essential steps of infographic marketing, including choosing the right topic, performing the research, writing the content, design, and promotion. Go through your old blog posts , presentations, and white papers. Blogger Outreach. Choose the Right Topic. Repurpose Old Content.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Buzz Marketing for Technology

JUNE 27, 2008

In fact, many bloggers say that they write mainly for themselves, in capturing some of the interesting things they are seeing and thinking. Trevor Cook is just one example of a blogger who writes notes from all of the conference sessions he attends (including his reflections on our Enterprise 2.0 Go to main blog page.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Ambal's Amusings

APRIL 29, 2010

Webinars and white papers are two content formats generally considered “meaty” enough for prospects to risk that filling out the form won’t cause unwarranted intrusion into their very busy lives. Blog Writing on the Web Twitter patsiblogsquad. White papers. Ardath Albee Recommends. Patsi Krakoff.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Directive Agency

SEPTEMBER 3, 2019

However, the competitive landscape of content marketing is flooded with thought leaders, “professional” bloggers, and people pretending to be one or the other. What we were able to do for our client in the construction project management software space was have them write a blog piece that piggybacked off a parallel industry.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Industrial Marketing Today

AUGUST 24, 2009

I start with something related to a subject that I’m interested in writing about and get ideas from there. Without first researching your ideas, you’ll find yourself running out of topics to write about and/or guessing what your readers would be interested in learning. This white paper aims to change that perception of them.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JUNE 3, 2010

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. How hard can it be to write some words? This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60