Anything Goes Marketing

AUGUST 26, 2006

I found a great blog on of these lead generation methods that focuses on white papers. If you're looking at creating a white paper or trying to spice up an existing one, check out Michael Stezlner's Writing White Papers blog. Do you think that adding white papers to your business blog is a good idea?

Paper 100

Paper Lead Generation Generation Leads 100

Anything Goes Marketing

SEPTEMBER 6, 2006

You can even do a search across the blogosphere and add links from other bloggers. Compile some of your blog posts and create a downloadble white paper or e-book. If you have a corporate blog look at your other marketing materials - website articles, ads, email, white papers, pamphlets, trade show materials etc.

Tips 100

Tips Content Trade Show Lead Generation 100

Anything Goes Marketing

MARCH 9, 2008

This approach works for the average blogger but companies need better tools. Here are some ideas: Set real milestones : There are many "How to" white papers out there that pose a problem that that you may be experiencing and provide a solution with next steps. What does this mean?

RSS 100

RSS Email Marketing Trends Planning 100

Anything Goes Marketing

JANUARY 25, 2007

Just because you are targeting a business, does it need to be all about newsletters and white papers? Even creating a piece of content that no one else has such as a study or a how to paper is something that typically works. PS - as a blogger, you can also think of ways to bring people back to your blog.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Anything Goes Marketing

NOVEMBER 16, 2008

With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies. Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. This is a simple one but it's surprising how many e-newsletters remain only in email format.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

OCTOBER 29, 2006

Links to the most recent newsletter, products, press releases, white papers, webcasts, events etc. Bloggers Can Make New Subscribers Feel Special Too Sending a quick follow up to opt-ins may seem easy for organizations to do this with their regular corporate websites but how can blogs take advantage of this?

Opt-in 100

Opt-in ROI RSS Opt-out 100