WebMarketCentral

OCTOBER 26, 2009

Bloggers not only use Twitter to promote their content, but writing about Twitter frequently is their content. Tags: Web 2.0 Despite a recent dip in users, Twitter remains a hot social media platform (and arguably a better venue for b2b marketers than Facebook). Social Tagging.

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Twitter Web 2.0 Marketing Analytics Tools Tips 20

WebMarketCentral

FEBRUARY 13, 2008

Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 Proof You Can Gain Additional Rankings And Build Relevant Links With Google News by 97th Floor Blogger Matt Siltala shows how to use Google News search to increase the exposure and SEO value of a press release.

PR 20

PR Web 2.0 Best Practices Blogger 20

WebMarketCentral

APRIL 22, 2009

While traditional journalists still have significant authority, influence is now more diffused among writers, analysts, bloggers, customers, and other internal and external subject matter experts. Tags: Interactive PR Web 2.0 The emergence of social media has dramatically changed the role of public relations. Social Tagging.

PR 20

PR Social Media Web 2.0 Media 20

WebMarketCentral

AUGUST 29, 2007

Marketing guru, podcaster and blogger extraordinaire Paul Dunay has developed a reputation for interviewing smart, interesting people about their knowledge of web marketing, blogging and social media tools. I cited three specific examples of promoting client thought-leadership content through Web 2.0

Web 2.0 20

Web 2.0 Marketing Management B2B Thought Leadership Bandwidth 20

WebMarketCentral

APRIL 22, 2007

There are several ways your business can benefit from blogging short of starting your own blog, from simply identifying and monitoring the most influential blogs in your industry, to asking bloggers to write about interesting developments at your company, to guest-blogging. Zimbio Web 2.0

Business Blogging 20

Business Blogging Web 2.0 Digg Tools 20

WebMarketCentral

DECEMBER 9, 2009

She explains how to use tactics like blogger outreach, social networking and social news marketing to create engagement with prospects and move them toward your solutions. Tags: Web 2.0 For those marketers, reading this announcement is a starting point. Social Tagging.

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

SEPTEMBER 15, 2008

Online Marketers See High ROI from SEO by Marketing Pilgrim Blogger, SEO expert and PR pro Janet Meiners reports on an MarketingSherpa study detailing the growth in paid search and organic search engine optimization. UM Finds Web 2.0 Breeding Consumers 2.0, tags: online advertising ROI, PPC costs, Web 2.0

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

WebMarketCentral

DECEMBER 22, 2008

Christopher Barger at GM has also been innovative, not just at getting the company involved with bloggers, but in the underlying concept of social media in general: listening to consumers and responding with sincerity and transparency. Tags: Web 2.0 Social Tagging.

Social Media 20

Social Media Web 2.0 Media Blogger 20

WebMarketCentral

MAY 18, 2009

6 Tips for Making a Business Marketing Video by HubSpot's Inbound Internet Marketing Blog Guest blogger Catie Foertsch provides tips for producing an effective, professional business video, such as starting with a script, using an external wireless microphone, and setting up proper lighting. Tags: Web 2.0 Social Tagging.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

AUGUST 1, 2007

Getting mentioned by relevant and influential bloggers is one of the most productive means of viral promotion (and free, other than the outreach effort). Independent bloggers don't want to be corporate shills, but they do love to write about cool stuff. social media, YouTube, Insight24, iTunes, Digg, PRWeb, technology forums del.icio.us

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

WebMarketCentral

JUNE 16, 2008

Like most rock stars, Christopher Barger—who along with GM vice chairman Bob Lutz has transformed the image of GM from stodgy 20th-century manufacturer into Web 2.0-savvy Bloggers write (in almost all cases) for passion, not money. Bloggers care about their own and their readers' interests—not the corporate story.

Social Media 20

Social Media Media Web 2.0 Blogger 20

WebMarketCentral

JANUARY 11, 2010

To Influence the Influencers Industry analysts, journalists, bloggers and other influencers from most sectors of the economy are well-represented on Twitter. Tags: Web 2.0 Tweeting content of your own that will interest them (i.e. Social Tagging.

Twitter 20

Twitter Web 2.0 B2B Thought Leadership Business 20

WebMarketCentral

JULY 13, 2009

Pitch an influential blogger on the story. Just make sure you can articulate the news in way that's interesting to the blogger and his or her readers. Tags: Web 2.0 Got something to tell the world? Is Social Media Passing Your Business By? Social Tagging.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

SEPTEMBER 18, 2007

On the tactical side, Scott presents a coherent framework for integrating all the tools of Web 2.0 These are distributed through online distribution services such as PRWeb and promoted through blog posts, podcasts and Web 2.0 The section on blogging is particularly useful, even for experienced bloggers.

PR 20

PR Rules Web 2.0 Wiki 20

WebMarketCentral

NOVEMBER 5, 2009

He also quotes a HubSpot study finding that three-quarters of bloggers in small to midsize companies say that " their company blogs were 'useful,' 'important,' or 'critical' to their business." Tags: Web 2.0 Another MediaPost article worth checking out is Scout Labs Offers Cheaper Way To Monitor Consumers. Social Tagging.

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

DECEMBER 13, 2006

This handy tool enables you to add links to a variety of social bookmarking sites to each of your blog posts in Blogger, Wordpress, or MoveableType. Making it easy for readers to tag their favorite posts in your blog for others should bring you more readers, and it's very Web 2.0-ish. I'm guessing it works best with Wordpress.

Social Networks 20

Social Networks Web 2.0 Ads Blogger 20

WebMarketCentral

DECEMBER 17, 2008

The 4 Essential Elements of Web Design by Spinfield Designer Jason Nester offers highly practical advice (i.e. Flash, widgets and Web 2.0 It's heartening that he refers to SEO as "probably THE most essential element of Web design." colors need not apply) about the most critical factors in site design.

Design 20

Design Marketing Websites Forrester Best Practices 20

WebMarketCentral

MARCH 3, 2008

My Search Engines Blogger David Berkowitz provides an excellent list of specialized search engines to help monitor buzz, find content within blogs, research websites, and find images, video clips and people. A free trial of the software is available here.

Tools 20

Tools Best Practices Web 2.0 Digg 20

WebMarketCentral

AUGUST 10, 2007

Note: this is the first of two guest-posts from PR guru-ess Cece Salomon-Lee on how Web 2.0 I've been guilty of sending inappropriate pitches to reporters—and in the age of growing blogosphere influence and shrinking print staffs—bloggers as well. In a second posting, I'll look at some tangible tips for approaching bloggers.

PR 20

PR Outreach Blogger Web 2.0 20

WebMarketCentral

OCTOBER 23, 2006

are the ones written by "household name" bloggers? Social networking will clearly be a winner once that executive recruiter joins LinkedIn. ** Terms: Web 2.0, What if the most highly-rated products on epinions are the ones already backed by huge national advertising budgets? What if the most commonly tagged blogs on del.icio.us

Social Networks 20

Social Networks Web 2.0 Advertising Agencies Opinions 20

WebMarketCentral

JANUARY 5, 2009

Hire a social media-savvy PR person to help you get interviewed by prominent bloggers and writers in your industry. Tags: Interactive PR Web 2.0 Any time there is an online news story or blog post published about your company or product, submit it. Also submit other items that may be of interest to your customers and prospects.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

WebMarketCentral

MARCH 5, 2008

by Marketing Genius In this short but thought-provoking post, blogger Emily Bennington asks why almost everyone uses the same, obvious, boring voicemail greeting, when this could be used an opportunity for differentiation. What's the Deal with All the Boring Voicemail Greetings? Good question!

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

WebMarketCentral

JULY 30, 2007

To be successful as a blogger, an individual's position in the organization or functional area is far less important than writing skills and a strong grasp of what interests customers and prospects. Finally, an emerging viral concept is incorporation of public online discussion forums or other Web 2.0

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

WebMarketCentral

OCTOBER 24, 2008

Bloggers often join, for example, in order to both drive more traffic to their blogs and to connect with like-minded readers and other bloggers. People join social networks for lots of reasons, but I've never of anyone joining for the purpose of collecting $10 gift cards or Starbucks coffee coupons.

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Linkedin Customer Surveys Sample Blogger 20

WebMarketCentral

MARCH 14, 2008

Late last week, MediaPost's Cathy Taylor wrote about the shortcomings of marketing agencies (large ones at least) when it comes to really understanding and utilizing social media on their clients' behalf—or even their own—in Blogger's Block - And Other Ways Agencies Aren't Walking The Walk Of Social Media. "

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Advertising Agencies Social Media Paid Search Agency Ad Agencies 20

WebMarketCentral

JUNE 10, 2008

At last week's Blogging for Business conference , Shannon Johnson of the What About Mom blog mentioned that someone should write a post about search engine optimization (SEO) for mommy bloggers. I figured for sure such a post much already exist, but when a Google search on "SEO for mommy bloggers" came up empty, I decided to fill the void.

Blogger 20

Blogger SEO Web 2.0 RSS 20

WebMarketCentral

SEPTEMBER 5, 2008

Avoid the seven deadly sins of blogging , including pride (writing as though you're the only person who knows anything about a particular subject), wrath (using your blog to trash other people, companies, products or ideas) and sloth (not posting regularly or responding to comments).

Social Media 20

Social Media Practices Media Wiki 20

WebMarketCentral

JANUARY 18, 2008

Get a Facebook Strategy by Buzz Marketing for Technology Blogger and podcaster Paul Dunay explains why and how you should develop a brand-building strategy for Facebook leveraging other popular social networking tools. Among the complaints about Digg are its excessively broad audience and categories and the site's lack of transparency.

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Linkbait Social Media Ning PageRank 20

WebMarketCentral

SEPTEMBER 10, 2008

Social Bookmarking Sites like Digg , del.icio.us , StumbleUpon , Mixx and Searchles are great places to spread the word about your own thought leadership content as well as, and even more importantly, positive coverage your company gets from other bloggers, journalists or analysts. potentially viral, and increasingly searchable.

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

NOVEMBER 12, 2008

Still, MacMillan is bullish on Twitter, noting that "Soon after Twitter raised $15 million in funding, Silicon Alley Insider blogger Henry Blodget speculated that the site may be worth as much as $1 billion."

Twitter 20

Twitter SEM Tools Practices 20

WebMarketCentral

JULY 16, 2007

Again, you can download the full study here and also check out a podcast with survey author George Krautzel and blogger extraordinaire Paul Dunay. And some good news for vendors: 60% of respondents across industries said that their IT purchasing budgets are rising this year.

Social Media 20

Social Media Peer-to-peer Wiki Media 20

WebMarketCentral

DECEMBER 18, 2007

If not, you can still build awareness and credibility for your organization by commenting on existing blogs related to your industry, and/or reaching out to bloggers in your field with interesting information about your product/service (such as a white paper or report) that they may want to write about.

PR 20

PR Social Networks B2B Tagging 20

WebMarketCentral

SEPTEMBER 4, 2008

Video Tours Increase Sales by Social Media Optimization Blogger David Wilson summarizes a SellPoint/Cormetrics study showing that audio/video "product tours" can increase e-commerce conversions by up to 35%—plus they're portable, so they can easily be re-used in other online venues.

Social Media 20

Social Media Optimization Linkbait Media 20

WebMarketCentral

SEPTEMBER 4, 2007

Note: this is the second of two guest-posts from PR guru-ess Cece Salomon-Lee on how Web 2.0 The first covered macro issues; this piece focuses on how PR professionals can best approach bloggers. In some cases, bloggers will provide you with rules when contacting them. has changed the practice of PR. Check out B.L.

PR 20

PR Outreach Web 2.0 Astroturfing 20

WebMarketCentral

SEPTEMBER 14, 2009

16 Essential PC Applications for Bloggers by Problogger Frequent Best-of contributor Darren Rowse reviews essential blogging tools including SnagIt for capturing screen images, Digsby for consolidating social networking chat with a single tool, Camtasia Studio for screen recording, PeaZip for file archiving and unzipping, and a dozen others.

Tools 20

Tools Best Practices Web 2.0 Adwords 20