Digital B2B Marketing

MAY 28, 2014

If you are a blogger, I’m sure you can relate. How do you view unsubscribes? To get on my mailing list, you not only had to sign up, you probably had to dig the Mailchimp confirmation out of your spam folder to confirm your opt-in! That was an active decision. And that stings. I just didn’t know it until now.

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Click Rate Opt-out Deliverability CAN-SPAM 100

Digital B2B Marketing

NOVEMBER 3, 2011

Get the Story Out Triberr has a captive audience of bloggers, particularly bloggers that cover social media, and they potentially have a great story that addresses a key complaint about Triberr to date. Share your views in the comments below (I’m sure Dan or Dino will take note) with with me on Twitter ( @wittlake ).

Twitter 100

Twitter Work Management CAN-SPAM Paid Search Agency 100

Digital B2B Marketing

APRIL 11, 2013

Addressing the challenges content marketing faces today will require addressing the underlying issue that content, all rhetoric from bloggers and trade publications aside (notably people in the content business), isn’t really the priority they claim it is. Share your view in the comments below or with me on Twitter (@wittlake).

B2B Marketing 100

B2B Marketing Content Marketing B2B Paid Search Agency 100

Digital B2B Marketing

FEBRUARY 21, 2012

Given the focus on Pinterest from marketing bloggers and press, it isn’t surprising to see Hubspot and Constant Contact, both focused on marketers, active on Pinterest. Share your view in the comments below or with me on Twitter ( @wittlake ). Constant Contact : Looking for marketing and social media tips?

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

Digital B2B Marketing

AUGUST 7, 2012

I’m not in Pingdom’s target audience and have never seen content from them yet I have found their tools through search and through the recommendation of other bloggers. Share your view in the comments below or with me on Twitter (@wittlake). You can check out their tools here: Pingdom Tools.

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Inbound Marketing Planning Paid Search Agency Content 100

Digital B2B Marketing

JULY 26, 2011

Stacey Herbert started a Niche Amnesty challenge on DIYBlogger last week and asked bloggers to share a more personal side for a change. My Christian outlook has a strong influence on my view of marketing, something a number of people have assumed need to be at odds. Both views are probably right. Many say I’m cheap.

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Digital B2B Marketing

MARCH 15, 2012

In addition to blogger outreach (often included because of inbound marketing’s connection to social media), recommendations through press, analyst and media relations should be on nearly every inbound marketer’s agenda.

Inbound Marketing 100

Inbound Marketing Budget Programs Blast Campaigns Marketing & Strategy 100