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Measure Your ROI on Social Media Leads

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On Tuesday Genius.com announced the Genius URL Shortener (GURL), which makes it easier to measure the results of social media campaigns. But when I read Ardath Albee’s post about the Genius URL Shortener I really got it: GURLs are cool! The Google tracking is from before Twitter, so the URLs were long and ugly.

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SEO Optimization - 3 Steps to Success

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Relevant content means that the keywords from the search query appear frequently on the page, and in the right places (Title, URL, Headings). The key is to write interesting content, and to network with bloggers and site owners so they want to link to your pages. So let’s look at the 3 steps. 3) Get links to these pages. (1)