Writing on the Web

SEPTEMBER 3, 2010

Use emotional words and phrases , and think about triggering their hot buttons. Blog this on Blogger. Obviously it’s all about your readers. The better you know who they are and what they like, the easier it is to write content for them. There are universal drives and human motivators. Then get back to me and let me know.

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Writing on the Web

AUGUST 5, 2010

Use persuasion triggers. Buying decisions come after a positive emotional reaction that triggers one of our primary motivators. Blog this on Blogger. When successful web writers create online content , they appeal to the senses and the emotions. They: Grab attention through outrageous headlines and images. Email this via Gmail.

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Writing on the Web

MARCH 24, 2014

It doesn’t matter if you’re a scientist, blogger, CEO or rock star. A health emergency, a broken heart (real or emotional), and important career pursuits can trigger emotional, intellectual or spiritual stress. Work requires you to actually do something.

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Writing on the Web

JULY 29, 2010

Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. Blog this on Blogger. Do some client recommendations work better than others? Share this on Bebo. Add this link to Box.net. Subscribe to the comments for this post? Share this on del.icio.us.

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Writing on the Web

JULY 28, 2010

It’s one of the key persuasion triggers that get people to take action. Social proof is one of the most powerful mechanisms for triggering buying decisions. Blog this on Blogger. Recommendations, testimonials and client stories are a powerful persuasion tactic. It’s called social proof. Do you regularly update them?

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Writing on the Web

OCTOBER 21, 2010

Health warnings on cigarette labels actually trigger smoking behaviors , they don’t deter any smoking at all, quite the contrary. And even though our decisions are filtered through all parts of the brain, including our thinking brain, we are heavily influenced by instincts and unconscious triggers. Blog this on Blogger.

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Writing on the Web

AUGUST 10, 2010

What if there were a secret formula you could use to grab people’s attention, stimulate their desire, and trigger action? Once their negativity buttons are triggered, you’ve got their attention, now do something with that. Blog this on Blogger. Your blog writing can improve. But just follow along with me here.

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Writing on the Web

OCTOBER 27, 2010

Blog this on Blogger. Tags: Attracting Clients Content Marketing On Writing Better Online Marketing blog content blog writing brain science content marketing with blogs emotional triggers engaging content. Will it make them want “some of what you’ve got?&#. Subscribe to the comments for this post? Share this on del.icio.us.

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Writing on the Web

JANUARY 11, 2011

Here are some ideas for triggering stories: A negative story, a failure, a lesson learned. Some bloggers and writers are natural storytellers, some aren’t. Blog this on Blogger. Most of them center on writing about how to solve a problem for your readers. A success story, especially in the face of difficulties.

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Writing on the Web

AUGUST 2, 2010

Use persuasion triggers. Ah, yea, verily… and as Shakespeare would say, and there’s the rub … Blog this on Blogger. When marketers write content, they appeal to the senses and the emotions. They: Grab attention through outrageous headlines and images. Appeal to basic human wants, desires. Tell a story of one person.

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Writing on the Web

DECEMBER 7, 2010

What results is a neural network of recalled associations that gets triggered by a memory of a hot-button stimulus. Blog this on Blogger. A stimulus may hit the amygdala and be assimilated because it resembles a previously established emotional connection. At some point, something was important enough because it was emotional.

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Writing on the Web

SEPTEMBER 28, 2010

Blog this on Blogger. Tags: About Blogs Attracting Clients Content Marketing On Writing Better Online Marketing Writing Great Blog Content Writing for the Web beliefs blog content blog writing content marketing with blogs persuasion triggers why clients buy. What does your company passionately believe? Share this on del.icio.us.

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Writing on the Web

APRIL 25, 2011

Our mirror neurons get triggered and we put ourselves into the story. Blog this on Blogger. We’re hard wired that way. When you illustrate a concept with a story about real people, our brains light up. We become engaged. We start to care. We imagine something happening to us and how we’d feel and act. Email this via Gmail.

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Writing on the Web

DECEMBER 15, 2010

Therefore your content needs to trigger to action. Blog this on Blogger. Click and bye-bye. Good content builds momentum and always has an objective, according to Ann Handley and CC Chapman in their book Content Rules. That’s the way you engage readers to respond. What about you? Subscribe to the comments for this post?

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Writing on the Web

NOVEMBER 18, 2010

As most brains are very similar, certain motivations and persuasion triggers are always effective. Blog this on Blogger. It should be ready as soon as I’m back home next week. In it, I stress the importance of knowing what makes your audience tick. More coming on these important tips next week. Share this on del.icio.us.

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Writing on the Web

OCTOBER 19, 2010

When something catches our attention, if we want to know more, and if it triggers one of our drives (acquire it, eat it, bond with it, use it to save time, energy or money or protect family) we will remember it so that we can take action on it. Blog this on Blogger. Attention, emotional impact, and memory in action.

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Writing on the Web

APRIL 19, 2011

How do you find your voice and create your brand story so that readers are inspired and emotionally triggered? Blog this on Blogger. How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results.

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Writing on the Web

OCTOBER 24, 2010

Copywriters have been using subconscious emotional triggers for a long time now with success. Blog this on Blogger. Subscribe to the comments for this post?

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Writing on the Web

OCTOBER 13, 2010

Blog this on Blogger. Tags: Attracting Clients Content Marketing On Writing Better Online Marketing Online Persuasion blog content blog writing content marketing tips content marketing with blogs converting readers to clients neuromarketing persuasion persuasion triggers writing on the web. What do you think about this?

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Writing on the Web

NOVEMBER 15, 2010

Persuasion triggers and emotional hot buttons. Blog this on Blogger. This is where content creation prowess must do everything possible to provide a virtual pleasure experience using: Photos. Faces of people enjoying the offer. Stories of clients/cases/examples. Metaphors and analogies. Quotes and testimonials. Share this on Facebook.

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Writing on the Web

JULY 7, 2010

There are a couple key persuasion triggers to remember when composing sales content: Social proof. Blog this on Blogger. Not only will he not feel authentic and sincere, but depending on what the old clients say, it might not ring true for his new company, products or services. Authenticity. Build trust by being trustworthy.

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Writing on the Web

AUGUST 12, 2010

Blog this on Blogger. Tags: About Blogs Attracting Clients Content Marketing On Writing Better Online Marketing Online Persuasion blog writing content marketing with blogs persuasion triggers storytelling Writing for the Web. You can do it, I did it, and I know you can too. Subscribe to the comments for this post? Email this via Gmail.

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Writing on the Web

JULY 15, 2010

So it doesn’t matter if you’re using a traditional website platform or WordPress, or even Blogger (well, why not?), Are they able to use triggers to get us to buy stuff? Blog this on Blogger. We’ve been told that world-wide, there are a billion people online, and we can reach a global audience for free.

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Writing on the Web

NOVEMBER 16, 2010

It triggers neural networks to form, and as a result, the brain will be predisposed the next time it receives similar inputs. Blog this on Blogger. Our gut reactions take 1/5th the time to process sensory input than our conscious cognitive brain takes to assimilate the same input. What does this mean to marketers? To business people?

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Writing on the Web

OCTOBER 13, 2010

And, we can’t be aware of the factors that precede our conscious awareness and trigger attention, unless doing brain scans. Blog this on Blogger. We pretty much know when we’re paying attention, so you can ask readers about their experience with your marketing materials. However, attention fluctuates moment by moment.

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Writing on the Web

OCTOBER 18, 2010

Here these signals are loaded with emotional markers or tags, depending on which of the four drives they trigger. Blog this on Blogger. The visual signal is processed through the limbic system, the emotional center of the brain where motivational drives operate. Let me know what you think. Subscribe to the comments for this post?

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Writing on the Web

NOVEMBER 13, 2014

In previous posts I shared how storytelling and personalization are key to creating a blog with personality, and that the biggest mistake business bloggers make is ego-centric blog posts. Therefore your content needs to trigger an action. So how do you find that sweet spot, just between the two?

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Writing on the Web

AUGUST 4, 2010

If you want to write content that persuades readers to take action, you write about emotional triggers AND provide reasons to act. Blog this on Blogger. Online persuasion works best when you appeal to both the logical and emotional centers in the brain. They occur through images, in sound, and in video clips. Share this on del.icio.us.

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Writing on the Web

JUNE 16, 2011

You must get inside their heads by triggering unconscious desires and thoughts. But if your blog content doesn’t appeal to one of several persuasion triggers ( reciprocity , social proof , etc.) Stay tuned for the next post about persuasion triggers and getting your readers ready to do business with you!

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Writing on the Web

JUNE 13, 2011

Marketers must uncover the key emotional triggers their product inspires and pinpoint them in their messages. Blog this on Blogger. While women process messages with more emotions than men, both must be engaged emotionally for a message to be remembered and acted upon. Which is why telling a story works well. Share this on del.icio.us.

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Writing on the Web

SEPTEMBER 13, 2010

Here are ten key triggers that help influence readers to take action. Blog this on Blogger. Tags: Attracting Clients Content Marketing Online Marketing Online Persuasion Pathway to Profits blog content blog marketing blog writing content marketing with blogs persuasion triggers web marketing Writing for the Web.

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Writing on the Web

JULY 15, 2011

If you want to write content that persuades readers – both thinking type and feeling type processors – to take action, you write about emotional triggers AND provide reasons to act. Blog this on Blogger. Online persuasion works best when you appeal to both the logical and emotional centers in the brain.

Digg 100

Digg Trigger Marketing Buzz Act-On 100

Writing on the Web

OCTOBER 6, 2010

Marketers must uncover the key emotional triggers their product inspires and pinpoint them in their messages. Blog this on Blogger. While women process messages with more emotional than men, both must be engaged emotionally for a message to be remembered and acted upon. Which is why telling a story works well. Share this on Facebook.

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Writing on the Web

AUGUST 30, 2010

There are similar persuasion triggers , similar drives , similar emotional hot buttons. Blog this on Blogger. The only thing that makes your readers similar may be their interest in the niche you are writing about, because you solve problems they have, because you share interests and passions with them. Share this on del.icio.us.

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Writing on the Web

OCTOBER 5, 2010

The basic premise is that there are neurological triggers that marketers can use to further embed their brand, and the frightening dimension is that the targets don’t know they’re being targeted and manipulated. Blog this on Blogger. Regardless of whether it works or not, there’s a fear that it could.

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