trigger Blogger Related Topics 
The Effective Marketer
JUNE 7, 2012
By Ashley Furness, guest blogger and Software Advice market analyst. Once you have these metrics and create a scale for each, your team can decide what scores trigger marketing or sales action. Fortunately, an effective lead scoring program can address this problem. This content was provided by Software Advice.
The Effective Marketer
DECEMBER 8, 2010
Sure, you can setup all the triggers, scores and processes in your MA system but nothing will matter if you don’t have the content to support it. In it they show how automatically sending email based on triggers is more effective than allowing subscribers to specify email preferences.
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The Effective Marketer
AUGUST 30, 2010
Then with all the triggers in place, sit back and watch the software do the job of sending the right message to the right prospect at the right time. You setup a campaign, define the nurturing stages, and even add some points to different interactions to score the lead and customize the nurturing experience. Wow, it’s magical!
The Effective Marketer
MARCH 12, 2009
Yes, I may remember the task from time to time and I write it down in a yellow sticky note, but getting it into my task list (be it in Outlook where I centralize everything, or in a paper notebook that I used back in the day) triggers some type of psychological commitment that is not the case otherwise.
The Effective Marketer
FEBRUARY 16, 2011
That points to the evolving nature of the market, and the key functions of lead nurturing, scoring, and automated triggers becoming part of email marketing and other marketing solutions. You may spot some companies that were not considered to be “marketing automation&# players just a year or so ago.
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