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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

Implement Behavioral Triggers The journey your customers take from the initial touchpoint to being a repeat customer encompasses many triggers and actions. Identifying these triggers and taking specific action can be super-helpful. A personalized follow-up email can then be triggered from the marketing automation platform.

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How B2B SEO Differs From Traditional B2C SEO

Marketing Insider Group

Unlike B2C content, which might focus on emotional triggers or lifestyle appeal, B2B content leans heavily on providing valuable information, industry insights, and solutions tailored to the specific challenges faced by businesses. Content tailored for B2B audiences. Backlinks are a huge authority signal for Google.

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Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011!

ViewPoint

This year, we’re honored to have published posts from twenty-seven guest marketing and sales bloggers here on ViewPoint, and I wanted to say to all of you how much I appreciate your contributions. Ken Murray , President, VanillaSoft Lead Generation and Appointment Setting—Know When to Pull the Trigger and Outsource.

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How Does a Retargeting Pixel Work? (3 Use Cases)

Optinmonster

How Does a Retargeting Pixel Work for Bloggers. The Standard Event code tells your OptinMonster campaign when to trigger the Meta Pixel. You can trigger the Meta Pixel when someone signs up for your email list, closes a campaign without signing up, or other actions. How Does a Retargeting Pixel Work for Bloggers.

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Top marketing automation tools you can boost revenue with tomorrow

Biznology

The Tailwind social automation toolkit offers large businesses and bloggers alike a powerful social media marketing platform specializing in Pinterest and Instagram. In fact, visual platforms like Instagram are influencing the purchasing patterns of an entire generation more and more each year.

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How to Create Email Campaigns That Generate Word of Mouth

SendX

Launch Your Campaign on People’s Platforms This launchpad leverages on bloggers, paid traffic, and social media influencers. The idea was to get bloggers to create Pinterest boards, and then invite their audiences to remix those boards using their invite links. And for that, Jeff also created a custom email template.

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Email Marketing vs. Marketing Automation: Explained

SendX

For instance, you can set up automation rules which would be triggered by certain events and it will in turn lead to some other event. Or you can set up a drip sequence, which is a series of triggered automated emails, sent on a predefined schedule, to particular contacts.