Trending Sources

Psychological Triggers in Email Marketing for Social Media

WindMill Networking

Wade is a full time blogger and social media psychology expert. Psychological Triggers in Email Marketing for Social Media by Wade Harman - Maximize Social Business. It has been said that email marketing is one of the best strategies, if not the only one, you should be using. In fact, Jeff Walker penned a book called Launch which talks about the importance of email marketing and social media, and the advantages one has when they combine the two. Let’s look at … Continue Reading. Author information. Wade Harman. LinkedIn | Pinterest |. Social Media Psychology

Why Bloggers Abandon Their Blogs Too Early [Video]

Hubspot

This phenomenon must be frustrating, if not demoralizing, for corporate bloggers who need to prove they are driving results, and prove it quickly. As you can see in the video, it’s easy to see why bloggers who rely on daily traffic as their sole performance indicator would abandon their blogs quickly. Occasionally, one stumbles upon a stop-you-in-your-tracks statistic. Literally.

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9 Questions You MUST Ask Before Hiring a Freelance Blogger

Hubspot

Many will hire an in-house blogger to create content and manage the blog's CMS. Others don't need a full-time employee(s) to manage their blogging needs, though, and will opt for a part-time, freelance blogger. Usually, freelance bloggers don't manage your CMS, but the content creation effort lies squarely on their shoulders. So how do you get it right the first time?

How to Make Social Proof Work for You

Writing on the Web

Social proof  is such a strong persuasion trigger you shouldn’t limit these comments to just a page, but have them scattered throughout your web and blog pages. Attracting Clients How to.Tips Writing for the Web persuasion persuasion triggers social proof stories storytellingBut not all recommendations (and ratings) will yield the same results.

7 Ways to Format Blogs to Engage Readers’ Brains

Writing on the Web

You must get inside their heads by triggering unconscious desires and thoughts. But if your blog content doesn’t appeal to one of several persuasion triggers ( reciprocity , social proof , etc.) Stay tuned for the next post about persuasion triggers and getting your readers ready to do business with you! Blog this on Blogger. The call to action. How? 1. P.S.S.

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Online Persuasion: How to Write to Create Desire

Writing on the Web

If you want to write content that persuades readers – both thinking type and feeling type processors – to take action, you write about  emotional triggers AND provide reasons to act. Blog this on Blogger. Attracting Clients Content Marketing How to.Tips Online Persuasion Pathway to Profits Writing Great Blog Content blog writing Online Marketing persuasion persuasion triggers Writing for the WebWhen writing online , how can you appeal to readers’ emotions on a business-oriented site? It’s easier than you might think.  Analyze it ?Recommend Recommend a solution.

7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing

Writing on the Web

Health warnings on cigarette labels actually trigger smoking behaviors , they don’t deter any smoking at all, quite the contrary. And even though our decisions are filtered through all parts of the brain, including our thinking brain, we are heavily influenced by instincts and unconscious triggers. Blog this on Blogger. 85% of the time our brains are on autopilot.

Forrester finds b2b marketers lagging with demand generation

Fearless Competitor

FastCompany blogger. Filed under: Business relationships , Business Strategy , Buyer Personas , CMO Challenges and Opportunities , CMO recruiting , Content marketing , Demand Generation , Email Marketing , Fearless Competitor , Find New Customers , Inbound Marketing , lead generation , Lead Nurturing , Lead Scoring , Management best practices , Marketing , Marketing Automation , marketing campaigns , Revenue Performance Management , sales challenges , sales funnel , Sales Leads , Trigger Events , Trust. B2B Demand Generation | Companies are struggling with demand generation today.

Content Marketing with Emotions: Write with Feeling

Writing on the Web

Does your blog trigger emotional reactions ? For many content creators, writers, bloggers, that is risky. Blog this on Blogger. Tags: Attracting Clients Content Marketing On Writing Better Online Marketing Online Persuasion blog content blog writing business blogging content marketing with blogs persuasion persuasion triggers Are you writing with feeling? Sadness.

Content Marketing Tips from Computer Games

Writing on the Web

If you write content designed to trigger action in readers, pay attention to this. Here are three dynamics we can learn from online games that can be applied to content marketing: Appointment dynamics : this persuasion trigger is probably what Cialdini would call the scarcity or urgency factor. How can you use the status trigger to persuade people to use your services or products?

Neuroscientists Discover “WIIFM” Center in Brain…

Writing on the Web

Blog this on Blogger. Tags: Attracting Clients Content Marketing On Writing Better Online Marketing Online Persuasion blog content blog writing content marketing tips content marketing with blogs converting readers to clients neuromarketing persuasion persuasion triggers writing on the web Really Big News : They’ve found this WIIFM center located in the old brain ! Digg this!

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Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform

Act-On

Score press, analysts, and bloggers on the web pages they visit (or other engagements) so you can see who your most engaged and interested influencers are. Measure product consumption and trigger communication based on feature/non-feature use in order to make sure your customers are getting the most out of their purchase. Marketing is easy to overcomplicate. But that’s changing.

Six methods for smarter marketing segmentation

grow - Practical Marketing Solutions

Create triggers in your system so when action is taken, you can easily move a prospect from one area to another (also known as event-triggered marketing). Here’s an example of automation triggers I use in ConvertKit (my ESP): [Source: ConvertKit ] 4. Here's an example of automation triggers I use in ConvertKit (my ESP): [Source: ConvertKit 4. Delete outdated data.

Online Persuasion: Creating Desire

Writing on the Web

If you want to write content that persuades readers to take action, you write about emotional triggers AND provide reasons to act. Blog this on Blogger. Tags: Attracting Clients Content Marketing On Writing Better Online Marketing Online Persuasion Pathway to Profits blog writing content marketing with blogs emotional brain emotional triggers persuasion triggers Writing for the Web How can you appeal to readers’ emotions on a business-oriented site? Online persuasion works best when you appeal to both the logical and emotional centers in the brain. Analyze it

Online Persuasion: Seeing Through the Eyes of Your Customers

Writing on the Web

Use persuasion triggers. Buying decisions come after a positive emotional reaction that triggers one of our primary motivators. Blog this on Blogger. There’s an important shift in content marketing tactics that affects professionals who want to get found, get known and get clients online. And that shift means a different mindset. I saw a great blog post the other day.

Tips on Writing a Great Blog Post:Give it a Rest

Writing on the Web

And now I’m stuck. I’ve got  Blogger’s Block.  (Yes, even  experienced bloggers  can get stuck from time to time.). That’s where it happened: my bloggers block.  I had done the research, accumulated a lot of great information, wrote my draft, but I was bogged down in the editing. My dopamine trigger is an hour or two on the courts.  But that shouldn’t matter… should it?

The Great Social Customer Service Race [INFOGRAPHIC]

Tomorrow People

Using the @ triggers a notification to the account owner that they've been mentioned in a tweet. About Our Guest Blogger, Ashley Verrill. How do big brands measure up on social media? The Great Social Customer Service Race" was created to evaluate how efficiently the nation's top brands provide consumer support on Twitter. Positive ("thank you!"). Negative.

10 Simple SEO Basics for Better Rankings

Act-On

In this example, the blogger could have probably written a better ALT tag than “read.”. 4) Reduce bounce rate with interactive content. A “bounce” happens when someone come to a page on your site and then leaves without clicking on anything. Search engine optimization has a bad rep. Too many people think it’s hard… inscrutable… too much smoke and mirrors to ever understand. Bupkis! Way over.

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Phony Testimonials and Dumb Social Proof

Writing on the Web

There are a couple key persuasion triggers to remember when composing sales content: Social proof. Blog this on Blogger. Tags: Attracting Clients Content Marketing On Writing Better Online Marketing Pathway to Profits Writing Great Copy content marketing tips content marketing with blogs converting readers to clients persuasion triggers sales pages social proof How do you get good client testimonials for your sales copy, for example, content for a landing page, when you don’t have a lot of previous clients? Authenticity. Liking. Authority. They promote each other.

Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011!

ViewPoint

This year, we’re honored to have published posts from twenty-seven guest marketing and sales bloggers here on ViewPoint, and I wanted to say to all of you how much I appreciate your contributions. You’ll see from the list below that our marketing and sales bloggers are B2B lead generation and lead management thought leaders who share their expertise as business executives, strategists, consultants, speakers, authors, editors and college professors. Customer acquisition. Database management. Demand creation. Inside sales. Lead generation. Marketing automation.

Apparently It’s Now Safe (Again) to Use “Free” in a Subject Line

The Point

In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% open rate and resulted in ReachForce hosting the most heavily visited booth during the event. Well, apparently, they do.

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Sales Prospecting Perspectives Weekly Recap - Week of February 14, 2014

Sales Prospecting Perspectives

Wednesday: On Wednesday, guest blogger Anum Hussain from HubSpot wrote Why the Nitty Gritty Posting Mechanisms of Facebook Matter. We wrote about the kinds of data that can help your list development and your sales: big data, triggered event data, and analytic data in the post How to Use Three Types of Data to Drive B2B Sales. Is it OK to cold call prospects on their mobile phone ?

Your Business Blog Sweet Spot: How to Find It and Keep It

Writing on the Web

In previous posts I shared how storytelling and personalization are key to creating a blog with personality, and that the biggest mistake business bloggers make is ego-centric blog posts.  So how do you find that sweet spot, just between the two? Therefore your content needs to trigger an action. One way to understand their needs to is to know their online habits and interests.

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Using psychology to make your content relevant

grow - Practical Marketing Solutions

However, the slight creak that woke him was a noise that his brain wasn’t used to, and it triggered a response in his mind telling him he needed to pay attention. Wade Harman is an ex-coal miner turned full time blogger. However, the slight creak that woke him was a noise that his brain wasn’t used to, and it triggered a response in his mind telling him he needed to pay attention.

11 Buzzwords to Use in Your Blog Posts for Social Sharing

Writtent

Creating share worthy blog content is an art that many bloggers seem to struggle with. Over the years, successful bloggers have converted this art into science, and have closely studied every factor that leads to creating viral blog content. Buzzwords make people notice your content and trigger immediate action by creating interest. That, obviously, is the wrong to go about it.

B2B Prospecting Data Just Keeps Getting Better

ViewPoint

Several fresh and interesting ideas surfaced: A venture capital trigger, from OneSource, indicating that a firm has received fresh funding and thus has budget to spend. Today''s guest blogger is Ruth P. Ruth consults on customer acquisition and retention, teaches marketing at Columbia Business School and is a guest blogger at HBR.org and Biznology. Stevens.

How to Write Great Blog Posts Every Time

Writing on the Web

Creating  great content  for your business blog is a what  and  how  issue, as in  what  constitutes “good” content , and  how  does one produce that content so that it brings in the readers that a business blogger wants. It has to be  smart  to stimulate the reader to think, tell them something they don’t already know, and trigger them to join in on the conversation, to share or comment.

Reasons to Ditch “Batch and Blast” and Get Started with Email Marketing Personalization

Vertical Response

For triggered email campaigns (in which emails are triggered by a calendar event, a business action or an action taken by a website visitor), personalization doubled transaction rates. ” Messages to customers triggered by real-time behaviors — such as reminders that items have been left in a “shopping cart” — can be very effective.

Social Media Automation? Here’s a rational plan!

grow - Practical Marketing Solutions

Zapier uses trigger actions (Twitter mentions, Facebook page posts), and uses them to create an action (save the mention or post as an Evernote note, save it on a Google Calendar, email an inbox, send an SMS). IFTTT , “If This, Then That” is also a simpler alternate to Zapier, but they no longer support using Twitter as a trigger mechanism. By Eric T. Tung, {grow} Community Member.

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Marketing Edge

Marketing Edge

Subscribe to our podcast « Political thinking will help companies better participate in social media Better search rankings and inbound marketing tactics can drive business » Blogging and American Top 40 is it coming to this? I was sitting on this post for the right time, and today’s New York Times article about blogger stress is the perfect trigger. It’s giving stress to bloggers, and why not? The temptation and the envy exist because for every A-list blogger (really, they are more like publishing companies) there are 1,000 others who want to be A-list.

The Great Social Customer Service Race [INFOGRAPHIC]

Tomorrow People

Using the @ triggers a notification to the account owner that they''ve been mentioned in a tweet. About Our Guest Blogger, Ashley Verrill. How do big brands measure up on social media? The Great Social Customer Service Race" was created to evaluate how efficiently the nation''s top brands provide consumer support on Twitter. Positive ("thank you!"). Negative.

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The New Social Buyer Ecosystem

Tony Zambito

  I’m influenced by David Armano who came up with the concept of influence ripples or circles to depict blogger spheres of influence as far back as 2006.  Harness the Trigger Events That Turn Prospects Into Customers and his focus on trigger events.  Image via Wikipedia.   The pace in 2011 has noticeably quickened.  New Buyer Perspectives Evolving.

The Intersection of SEO and Content Marketing. It’s the Unique Message That Generates Backlinks.

NuSpark

Even the top professionals in the field work to stay ahead of Google; what of article submission services,  what of social signals and bookmarking, how do I attract bloggers to pick up client articles, and on and on. Here’s an idea, let’s research blogs you want to be a part of, contact the blogger, follow the blogger, and create a relationship.  Linkworthy Content. Glossaries.

Help Me Resolve My Blogging Dilemma

Avitage

Common Problem It occurs to me that my problem is similar to the challenges many business bloggers face. Content dependent initiative results suffer when required content isn’t available the moment initiatives are triggered and customers (buyers) begin to engage. I have accumulated an inventory of over 25 important blog ideas. This is especially true in larger organizations.

Quality Content: How to Write Great Blog Posts Every Time

Writing on the Web

Creating great content for your business blog is a what and how issue, as in what constitutes “good” content, and how does one produce that content so that it brings in the readers that a business blogger wants. And finally, the content needs to be funny or at least clever to hold their attention and trigger good feelings. It’s click and bye-bye !

Creative Work, Blogging, Writing and Resistance

Writing on the Web

It doesn’t matter if you’re a scientist, blogger, CEO or rock star. health emergency, a broken heart (real or emotional), and important career pursuits can trigger emotional, intellectual or spiritual stress. Ever get stuck? Everyone encounters resistance when it comes to blogging, writing, and creative work. It’s so easy to give in, isn’t it? The solution?

19 Excellent Guides to SEO Link Building

Webbiquity

Addressing the (justified) paranoia caused by Google’s nasty Penguin, Marcela De Vivo recommends a handful of ways to avoid trouble, like auditing links monthly and creating Google Analytics Alerts for triggers such as “Google Organic Traffic decreased by more than 5%.” But like SEO more generally, it has evolved. Image credit: SEO Book. Link Madness by SEOBook. ”).

Top Internet strategy, marketing and technology links for the week of April 28, 2012

Sazbean

Are You Worth of Social Media – The 2 Types of Talk Triggers  (Convince & Convert). Top Twitter Blog Marketing Tips  (Pro Blogger). If You Want to Pitch A Blogger Successfully, DON’T Do This  (Danny Brown). Here are the top Internet strategy, marketing and technology links for the week of April 28, 2012… The Ultimate Digital Customer Service Guide  (Mashable!).

Nine More Expert Guides to Local SEO

Webbiquity

It’s low-hanging fruit, and even if many of your customers aren’t local, prospective partners, journalists and bloggers (who may write about your company),  prospective employees, investors and others are. Local search rankings are vital to businesses that rely on drawing customers from within a radius of a few miles. Which local search tactics are most effective today?

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Forget demographics. It’s all about the socialgraphics

grow - Practical Marketing Solutions

How do their patterns of creating, commenting, or sharing differ and what triggers the differences? Neicole  Crepeau  a blogger at  Coherent Social Media   and the creator of  CurateXpress , a content curation tool. By Neicole Crepeau, Contributing {grow} Columnist. Socialgraphics capture the attitudes, characteristics, behavior, and, most important, motivations of customers online.

How to Make Social Proof Work Online

Writing on the Web

Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. Blog this on Blogger. Do some client recommendations work better than others? But quite often, it’s unlikely we will actually know a person doing an online review, unless they are a well-known author or respected expert in the field.

What’s Your Content Cadence?

grow - Practical Marketing Solutions

While shares are nice, I’ll be looking at comments, conversations, and other connections resulting from this article — this will guide me in creating future articles How can I analyze these components to find my best content cadence? I’m looking for triggers: What sparks debate? What’s Content Cadence? It was a good post. He helped me make it a great post.

Savvy Week in Review - February 3

Savvy B2B Marketing

Essential SEO Strategies for Bloggers by @DeniseWakeman. The Art of Pulling the Trigger: Upselling Done Right by @DannyIny. February is upon us, and the days are getting longer. If you're hungering for ways to fill your time productively, read on for our favorite posts from around the blogosphere. The Essential Guide to Meta Descriptions that Will Get You Found Online by @ bradshorr via @ Junta42. If you think meta descriptions are nerdy details left to your Web administrators, think again, B2B marketers. Plus, Jeffrey unveils a new sharing rule. Are you sure?