B2B Marketing Traction

APRIL 6, 2012

How about a little transparency? I care because, if I want to know how to do something that’s a little bit technical, say on my Facebook company page, it matters to me if the information is current. A Facebook how-to written 3 years ago could be completely obsolete today, because Facebook has made a lot of changes. Show us the date!

Transparency 100

Transparency Blogger B2B Trust Marketing 100

B2B Marketing Traction

FEBRUARY 11, 2013

I read other blogs in the B2B marketing space, and I see posts with the same image, same words in the title and body as other – some very well known – bloggers’ posts again and again. Be transparent. I have had my original content copied, borrowed, riffed upon, with no attribution. Do you publish valuable content?

Trust Marketing 100

Trust Marketing Inbound Marketing Ad Building Blogger 100

B2B Marketing Traction

NOVEMBER 23, 2010

For example, marketing author and blogger Seth Godin says that people want “me-mail” that they’ve opted into, not promotional email pushed out by a seller trying to hawk something. Transparency is On the Rise. They want transparency. Today’s buyers see right through subterfuge and pretense.

Paid Search Agency 100

Paid Search Agency Trends Work Management Marketing Management 100

B2B Marketing Traction

MARCH 1, 2010

Daryl Conner, Chairman of Conner Partners and Blogger, Change Thinking. Transparent communication is critical for innovation and agility. When businesses execute based on core values, the values act as a booster for getting results sooner. The micro-strategy process lends itself well to strategic thinking’s nested strategies.

Planning 100

Planning Urgency Marketing Television marketing Conference 100