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How to Maintain Transparency in Agency-Client Relationships

BenchmarkONE

The reason behind any healthy agency-client relationship all comes down to trust, and that can only be built on a foundation of transparency. . So whether you are a branding or marketing agency, you need to be maintaining a transparent relationship with your clients, and here are five ways to get started. Set Clear and Specific Goals.

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B2B Blogger – Are You Being Tricky or Transparent?

B2B Marketing Traction

How about a little transparency? I care because, if I want to know how to do something that’s a little bit technical, say on my Facebook company page, it matters to me if the information is current. A Facebook how-to written 3 years ago could be completely obsolete today, because Facebook has made a lot of changes. Show us the date!

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The Seven Deadly Sins of Guest Blogging Outreach

Webbiquity

Blogger outreach is one key tactic within a broader influencer marketing strategy. Don’t use blogger outreach purely for creating backlinks. Don’t use blogger outreach purely for creating backlinks. ” If you’re a blogger on the receiving end of crappy outreach, you can relate to this.

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How an Employee Advocacy Program Positively Impacts an Organization

Oktopost

Adam Clarke, Head of Marketing at Zest, on the Radically Transparent podcast. He stopped by the Radically Transparent podcast to disclose how challenging it can be as a marketing leader to keep up with the advances of technology. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Episode Summary.

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How to Disclose Affiliate Content In An Authentic Way

Anyword

When it comes to the world of affiliate marketing, transparency is key to success. Many bloggers use affiliate links on their blog posts in order to earn some money from their audience. Because the blogger or writer receives commission when someone engages with their content, an affiliate link may not be 100% unbiased.

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Is Authenticity Lost When AI Enters The Narrative?

Content Standard

In marketing, this is often associated with first-hand experience, expertise, and a certain level of candor and transparency. Credibility Whether it’s a seasoned travel blogger or an AI trained in travelogue databases, the voice behind the content needs to be established and trustworthy.

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Appgate’s CMO on Measuring Buyer Intent

Oktopost

Listen to the podcast: For more thought leadership on measuring buyer intent check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Her corporate work has won numerous industry marketing awards and she is a frequent blogger about cybersecurity topics impacting our daily lives. Episode Summary.