Biznology

JUNE 13, 2017

In my experience, bloggers and influencers are extremely proud and protective of their own reputation. It’s about the narrative, it’s about storytelling. They really must be because they’re always held accountable by their followers, watchers, subscribers, and readers.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

AUGUST 6, 2012

Blogger Outreach. For a large swath of the keyword landscape, the best and brightest bloggers have a lot of domain authority. Still, you probably need media relations to reach out to bloggers, and getting them to link to your pages in this fashion can be tricky. It will pay dividends in blogger outreach.

Google 80

Google Ad Building Domain Blogger 80

Biznology

JANUARY 17, 2011

Let me explain and let me introduce myself because Mike has offered me the opportunity to be a blogger here, so I thought I would put everything into context and perspective. Instead, I threw myself and my agency into blogger outreach and social media marketing. That's my goal as blogger here.

Social Media 80

Social Media SEO Advertising Agencies Media 80

Biznology

MARCH 11, 2014

He’s the guy who recommends that runners build walking into their training — intentionally. He developed the Run-Walk-Run method for training for the marathon. It’s interval training. Where one intentionally schedules walking into their training so that they never quite become exhausted.

Social Media 80

Social Media Media Forrester Training 80

Biznology

DECEMBER 4, 2014

Just when I think the world is safe from keyphrase density percentages is when I get an email saying, “I was watching a corporate training video and the recommendation was 3.2 %. Just target your publications (and court your guest bloggers) carefully. Review any current training resources and make sure they are still valid.

Copywriting 80

Copywriting SEO Press High Quality Lead 80

Biznology

DECEMBER 13, 2011

However, after re-reading my SMNR post , it wasn’t about technology at all, it was about the collecting and presenting of relevant assets, copy, images, and videos; it was about organizing and branding an ease-of-use “steal all this content, blogger, and please post on your blog” microsite.

Social Media 80

Social Media Demand Media Blogger 80

Biznology

MAY 27, 2015

You’ll want to see writing samples, get an idea of their history and background, and learn if they are primarily a blogger or a sales writer (yes, these are two different skill sets). Finally, research if training your in-house team in SEO copywriting and content development is a smart move for your organization.

Paid Search Agency 80

Paid Search Agency SEO Companies Copywriting 80

Biznology

JANUARY 14, 2014

Well, part of being a blogger for 15-years is that you’ve written quite a lot of rubbish. My mad ninja tech skills began to take a back seat to managing, writing, proposals, invoicing, billing, sales, schmoozing, hustling, and of course Tweeting, Facebooking, and training, coaching, and doing webinars. Why am I OK about this?

Internet Marketing 80

Internet Marketing Domain Marketing Proposals Blogger 80

Biznology

SEPTEMBER 15, 2015

Oddly enough, I feel that my Amy currently has all those things because she’s in training and is probably not being allowed to work autonomously yet. Then, if I need to move things around, I’ll make that request early, fire and forget.

Training 80

Training Blogger Amazon Google 80

Biznology

FEBRUARY 4, 2013

It is not hard to train paid search leads to work with their organic counterparts. It has long been a dream of enterprise SEOs to be able to train their media relations colleagues in SEO, and thereby to maximize opportunities to build links. You certainly don’t have to convince them of the importance of search marketing.

Lead Ranking 80

Lead Ranking Lead Scoring Paid Search Agency SEO 80

Biznology

AUGUST 14, 2012

Next, you should become a blogger — or at least develop a process to produce blog content since Google adores blogs and seriously understands the architecture and framework of most blog platforms. 3XSocial Review And Bonus For Don Crowther’s Social Media Training Revealed (virtual-strategy.com). damienschulze.com).

Ning 80

Ning Best Practices Enterprise Management Social Media 80

Biznology

NOVEMBER 29, 2011

Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Bloggers don’t trust PR firms. But first, the salutation.

Blogger 80

Blogger Domain Outreach Microsite 80

Biznology

SEPTEMBER 18, 2013

Instead, it’s the journalist or blogger or social media influencer—the Key Influencer , as I call ‘em—who’s going to help you promote your created/curated content. Then take a moment to check out our Biznology Jumpstart Workshop: On-site Search Marketing Training. Interested in learning more? Check it out.

Content Marketing 80

Content Marketing Content Work Management Curation 80

Biznology

OCTOBER 30, 2012

The content can be created by you as you build out your social media and social network empire: Twitter , Facebook Pages, Google+ Business Pages, Pinterest , Tumblr, About.me, LinkedIn, Blogger, TypePad , WordPress.com, YouTube , Slideshare, or your own blog. Only 20% needs to be shamelessly self-promotional content.

Marketing & Strategy 80

Marketing & Strategy Work Management Marketing Strategy Marketing Management 80

Biznology

AUGUST 27, 2013

It includes an army of well-trained, savvy, human reviewers (10,000 as of 2007, surely legion by now), as well as us, the greater Internet, who are part of a very active social media attention economy. Now, however, Google’s algorithm have become much smarter than just links, robots, and spiders.

Google 80

Google Social Media PR CAN-SPAM 80

Biznology

SEPTEMBER 23, 2014

My presentation is titled Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running. See what we did to engage and activate hundreds of bloggers, from the top 100 running bloggers down the every single blogger who self-identified with being a Runner.” Long Tail Blogger Outreach.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Biznology

APRIL 24, 2012

I experience a lot of contempt for bloggers and social media influencers. While this book may well have been popularly reflected as insincere, insincerity is what doesn’t work in PR, sales, marketing, and especially in earned media online with bloggers and other online influencers.

Social Media 80

Social Media Media Blogger Advertising Agencies 80

Biznology

JUNE 14, 2016

So, since blogger outreach is at the top of mind, I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients! While the bots, spiders, and scrapers that GroupHigh and Traackr use are pretty good, they’re not as good as smart, trained, people who are good researchers.

Tools 80

Tools Godaddy Long Tail Marketing Marketing Analytics Tools 80

Biznology

OCTOBER 25, 2011

This most often happens with tech blogs and parenting blogs (mommy bloggers , daddy bloggers, etc). This doesn’t only require exercising and diet, it also requires cross-training. Sometimes we allow that list to rest completely, not using it in any other campaigns, either, because the list had been completely over-used.

Blogger 80

Blogger Internet Marketing Outgrow Paid Search Agency 80

Biznology

JANUARY 31, 2014

For instance, I’ve stopped accepting guest bloggers at my blog altogether unless they’re people I’ve explicitly invited to post. It doesn’t matter if they’re bloggers, “traditional” media, or something in between. Given Matt’s announcement, I don’t see that getting any easier.

SEO 80

SEO High Quality Lead Marketing & Strategy Lead Ranking 80

Biznology

DECEMBER 30, 2014

They only take an hour or so to deliver and drive me to create high-quality assets and training materials that I might not get to until compelled by an actual speaking opportunity. My webinars generally deal with social media marketing, online reputation management, search engine marketing, and blogger and influencer outreach.

Ad Building 80

Ad Building Branding Brand Identity Youtube 80

Biznology

JANUARY 1, 2013

Engage a Blog — I was going to write Read a Blog but reading is only one part — commenting, counter-blogging, reblogging, and befriending the bloggers is maybe even more important than keeping tabs and reading. Yes, my new years resolutions are all health and fitness-based. Wish me luck! Happy New Year! Related articles.

Paid Search Agency 80

Paid Search Agency Facebook Twitter Viral Marketing 80

Biznology

JUNE 29, 2010

Seeing the impact in that marketing and selling environment trained me to think broadly, across all touch points. MM: How do you deal with bloggers and other press who consistently leak product details, but get them wrong? The same holds true for existing customers.

Curation 80

Curation Microsite Merchandising Paid Search Agency 80

Biznology

APRIL 1, 2014

Spend the money hiring a professional to train you up, put you into real life situations, some scenarios, in controlled situations and safe environment. Get some training, hire a professional, work on your foundation. At the MSF, we trained on 125cc and 250cc bikes. Begin With A Starter Bike. With a liter engine.

Social Media 80

Social Media Media Adwords Communities 80

Biznology

APRIL 1, 2014

Spend the money hiring a professional to train you up, put you into real life situations, some scenarios, in controlled situations and safe environment. Get some training, hire a professional, work on your foundation. At the MSF, we trained on 125cc and 250cc bikes. Begin With A Starter Bike. With a liter engine.

Social Media 80

Social Media Media Adwords Communities 80

Biznology

AUGUST 20, 2013

And here’s an under-reported Google secret: there are lots and lots of humans who make their living from using their human eyes and Google training (and probably a very cool Google Search QA dashboard) to scrutinize sites that set off Google’s automated site Bozo Filter. Online Engagement and Blogger Outreach.

Paid Content 80

Paid Content Google De-duplication Digg 80

Biznology

JUNE 29, 2012

Specialist vendors, like doctors or lawyers or management consultants , are generally staffed by people who are not only trained and experienced but also have the benefit of being able to load-balance and mind-share across the experience of multiple clients. To me, Zappos is the unicorn of social media-brought-internal success stories.

Social Media 80

Social Media Work Management Marketing Management Media 80

Biznology

DECEMBER 13, 2016

Looking at it another way, this could be the beginning of a process of licensing and verification that will separate the proper journalists and reporters from the bloggers, propagandists, anarchists, marketers, and dirty, dirty affiliate marketers.

Cable 80

Cable Best Practices Content Blogger 80

Biznology

DECEMBER 19, 2017

Russia isn’t the only country that’s leveraging highly-trained covert operatives with bomb-proof non-disclosure agreements to sneak around online in deep cover, pretending to be other people, genders, ages, interests, hungers, passions, fears, dreams, and goals. But the training was expensive and lasted months.

Astroturfing 99

Astroturfing Paid Search Agency Communities Internet Marketing 99

Biznology

JUNE 12, 2013

Further, companies have put social media policies in place and now offer social media training to teach employees the rules of engagement, making compliance easier. I sell spokesperson training. But those fears were overblown, as employees have turned out to be largely self-policing. After all, their jobs depend on it. Want an example?

Paid Search Agency 80

Paid Search Agency Companies Social Media Social Networks 80

Biznology

JULY 31, 2012

Why not set up a blog on WordPress.com, Blogger, Typepad, Tumblr, and Posterous? Have you mapped any of these domains to blogs that allow that, namely Blogger, Typepad, Tumblr, WordPress.com, Posterous, and even About.me, I believe — there are probably more. Why not join Google+ and Facebook , create a profile as well as a Page?

Ideal Customer Profiles 80

Ideal Customer Profiles Domain Privacy Work Management 80

Biznology

NOVEMBER 25, 2014

People are transitioning, en masse, from makers to consumers, from bloggers to readers, from YouTubers to commenters. Start with WordPress.com or Blogger and start writing. Soundcloud is an excellent set of audio training wheels. Top redditors may well hold more power in the world than top YouTubers and bloggers.

Personalization 80

Personalization Wikipedia Youtube Television marketing 80