Biznology

JUNE 13, 2017

We even need to compete, sometimes, with those heartless affiliates who care more about Google’s algo then they do making connections — getting good content and amazing information into the hands of passionate individuals who want to do more with that good stuff than just driving traffic, than just linking and forgetting.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

JULY 25, 2014

Your social media engagement traffic, engagement, and exposure are critical to your success. For example, we at WEBSITE work with many copywriters and bloggers, and if posts contain even miniscule errors, our audience notices instantly. You need to score home runs with every piece of content.

Social Media 80

Social Media Media Copywriting Barriers 80

Biznology

NOVEMBER 8, 2012

And bloggers , of course, need to know what words their audiences use to describe their pain points. Traffic and engagement to the target ibm.com pages more than doubled over the prior year. Now we see a lasting plateau of traffic and engagement. Of course they all could discover the right words independently.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

APRIL 21, 2015

If your site isn’t mobile-native today, April 21, 2015, you might lose a little under 50% of all of your search traffic. Google Search Change Could Cause ‘Mobilegeddon'': Websites which look bad on mobile phones will drop down Google’s search rankings from today – cutting off a major traffic source.

Google 80

Google PageRank Mobile Marketing Search Marketing 80

Biznology

AUGUST 28, 2013

Even the most experienced bloggers lack ideas and motivation from time to time. It’s a great way to boost your local website traffic. Be sure to link your updated post to the high traffic one from the past, and vice versa, to increase hits to both pieces. Blogging is a valuable marketing tool that requires consistency.

Public Relations 80

Public Relations Wikipedia RSS Internet Marketing 80

Biznology

AUGUST 20, 2012

That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. 31% of traffic to a brand website comes from brand social network sites. 70% of bloggers are organically talking about brands on their blog. The Skittles website attracted 23,000 U.S.

Social Media 80

Social Media Media Social Networks Wikipedia 80

Biznology

DECEMBER 4, 2014

They are still a great way to build awareness, drive traffic (assuming a journalist picks up the release) and build a company’s brand. Did it drive qualified traffic? Guest posting can drive fantastic targeted traffic. Just target your publications (and court your guest bloggers) carefully. And that’s OK.

Copywriting 80

Copywriting SEO Press High Quality Lead 80

Biznology

JULY 3, 2012

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Bloggers, in fact, are the victims and we digital and PR agencies are the perps.

Blogger 80

Blogger Outreach PR Advertising Agencies 80

Biznology

JUNE 28, 2013

But if you’ve put off blogging because you’re not a great writer, spend some of your budget on hiring a freelance blogger or content marketing agency. It may help draw traffic to your site, and can also potentially establish you as a thought leader. Cost: Varies depending on the blogger’s level of experience.

Paid Content 80

Paid Content Spending SMB Budget Programs 80

Biznology

JUNE 25, 2013

The most successful trappers who are really better at attracting and driving traffic than they are at building long-term trust relationships tend to be the best social media hijackers. It required fast-and-dirty writing and the willingness to get something out there first and maybe do some editing after.

Social Media 80

Social Media Social Marketing Media Planning 80

Biznology

SEPTEMBER 15, 2015

And then nothing happens until after 9, maybe 10, after the fallible human minders straggle in to work in their Manhattan offices with their Starbucks and stories of trains running late or traffic or missed busses — exactly the same reason why I think humans are well past obsolete!

Training 80

Training Blogger Amazon Google 80

Biznology

APRIL 22, 2014

I haven’t done this yet, but I would consider updating all of my references to keyword phrases like “long tail blogger outreach” to something a lot more modern, cool, popular — something folks might actually search for — such as “content marketing” or “outreach marketing” or what you will.

Long Tail Marketing 80

Long Tail Marketing Domain Keywords Outreach 80

Biznology

MARCH 23, 2012

We wanted to help you with 3 things: Identify the full value of traffic coming from social sites and measure how they lead to direct conversions or assist in future conversions. Understand social activities happening both on and off of your site to help you optimize user engagement and increase social key performance indicators (KPIs).

Marketing Analytics Tools 80

Marketing Analytics Tools Google Analytics Digg 80

Biznology

JANUARY 10, 2012

Last week, I explained how to succeed with B-list bloggers, but maybe some of you aren’t convinced. So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. Long-tail blogger outreach is like long-tail Google AdWords advertising.

Long Tail Marketing 80

Long Tail Marketing Adwords Blogger Paid Content 80

Biznology

APRIL 7, 2017

Stick to reputable, industry-specific websites: Google cares about the quality—as well as the subjects covered—on the sites you link to, so make sure they’re relevant to the topics you’re writing about, and that they have a decent amount of traffic (think: Forbes , not PodunkUSA). They want that link back to their own site.

Lead Scoring 144

Lead Scoring Lead Ranking Leads Lead 144

Biznology

FEBRUARY 21, 2017

Kimberly-Clark had a campaign to promote their Welcome Original Thinkers quiz, so we registered wotquizinfo.com just for the landing page that we put together for bloggers and online influencers. Google loves any and all traffic, but Google is at best skeptical and at worst punitive when it comes for page and domain redirects.

Domain 153

Domain Buy Service Product 153

Biznology

JANUARY 31, 2014

In theory, anyway, guest blogging is supposed to be about raising awareness of and traffic to your brand’s web presence. For instance, I’ve stopped accepting guest bloggers at my blog altogether unless they’re people I’ve explicitly invited to post. But the reality is more complex. Your time is valuable.

SEO 80

SEO High Quality Lead Marketing & Strategy Lead Scoring 80

Biznology

JULY 6, 2016

By 2017, Cisco estimates online video will make up 70 percent of consumer internet traffic. As with influencers, inviting guest bloggers to post applicable content on your site can drive traffic and increase brand exposure as well. Interactive elements such as games, surveys, and polls increases engagement with your business.

Adsense 151

Adsense Content Marketing Content Paid Search Agency 151

Biznology

OCTOBER 18, 2016

Blogger outreach tends to focus on only identifying and engaging top-25 influential bloggers. We collect every blogger who has ever had a thematic interest in our customers. Drive sales, traffic, membership? Blogs (including online journalists, curators, aggregators, group blogs, and bloggers).

Class 80

Class Long Tail Marketing Blogger Media 80

Biznology

AUGUST 2, 2016

While the traffic to their blogs may be only 500-2,000 visitors-a-month, their true fame burns bright on YouTube or Facebook. For two reasons: 1) you can relate to how shitty being blogger can be, especially based on how crappy a lot of pitchers, brands, and marketers are on a day-to-day basis, especially in your INBOX.

Work Management 80

Work Management Marketing Management Youtube Advertising Agencies 80

Biznology

JANUARY 7, 2014

A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. As part of the client service work on behalf of my clients I have engaged with many thousands of bloggers over the last decade. Blog wasn’t built in a day.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Biznology

AUGUST 9, 2016

blog (and this is a very low-traffic vanity blog that’s brand new, is not monetized, and I am no fitness star, so when you look at the traffic spikes, keep everything in perspective). The process I go into in great depth on If you post it will they come (to read your blog)? First impression? Well, the proof is in the pudding.

Ideal Customer Profiles 0

Ideal Customer Profiles Profiling Google Traffic 0

Biznology

AUGUST 16, 2016

Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. We collect every blogger who has ever had a thematic interest in our customers.

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

Biznology

DECEMBER 6, 2011

Last week I dissected a blogger outreach pitch email line-by-line in The art of writing the perfect blogger pitch as a way of proving that no matter how brief and conversational one of Abraham Harrison ‘s blogger pitches may appear at first blush, the effortlessness takes a lot of work and the time of three senior agents.

Social Media 80

Social Media Media Blogger Banners 80

Biznology

JANUARY 1, 2013

Engage a Blog — I was going to write Read a Blog but reading is only one part — commenting, counter-blogging, reblogging, and befriending the bloggers is maybe even more important than keeping tabs and reading. I don’t know why that is but there’s something amazing going on there. Again, I am a hypocrite here as well.

Paid Search Agency 80

Paid Search Agency Facebook Twitter Viral Marketing 80

Biznology

SEPTEMBER 2, 2014

So, it’s still possible, even in 2014, to drive a lot of organic traffic to your site by just trend-surfing, news-surfing, and headline-surfing your content directly to what’s going on right now. You’ll just about always get a crush of traffic if you can be first to press on a big event, disaster, death, or announcement.

Google 80

Google CMS Development PageRank Tagging 80

Biznology

DECEMBER 2, 2014

Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” ” Previously limited only to bloggers, influence marketing has widened the angle of its lens to realize that there are all sorts of influentials all over the Internet.

Social Media 80

Social Media Social Marketing Advertising Agencies Media 80

Biznology

APRIL 21, 2014

Bit.ly : The dominant URL shortener also has analytics and tracking to show what where traffic is coming from and how many click and save messages. Social Searcher : tracks activity with advance analytics that sentiment, users, traffic sources, keywords and most popular posts.

Social Media 80

Social Media Enterprise Management Media Budget Programs 80

Biznology

JULY 31, 2012

Why not set up a blog on WordPress.com, Blogger, Typepad, Tumblr, and Posterous? Have you mapped any of these domains to blogs that allow that, namely Blogger, Typepad, Tumblr, WordPress.com, Posterous, and even About.me, I believe — there are probably more. Why not join Google+ and Facebook , create a profile as well as a Page?

Ideal Customer Profiles 80

Ideal Customer Profiles Domain Privacy Work Management 80

Biznology

JUNE 4, 2013

You may know that I am a proponent of long-tail blogger outreach , a theory of outreach and engagement that pushes well past the few top influencers and deep into the democratic world of everyone else. I’ve examined the click-through patterns on repeat tweets, and each one gets about the same amount of traffic. Forget the influentials.

Twitter 80

Twitter CAN-SPAM Social Media Internet Marketing 80