markempa

AUGUST 27, 2009

I was recently asked for some of my best tips on lead generation to include in “101 Tips from 50 Small Business Bloggers.” The blog appeared in Open Forum’s Idea Hub, a virtual ‘trading post’ of ideas and insights from industry experts and business owners. The response was so overwhelming I wanted to share it with you. 

Blogger 120

Blogger Tips Leads Lead 120

Trade Press Services

FEBRUARY 19, 2024

Marketers understand the benefits of publishing bylined articles and other content in trade publications. Well-written press releases encourage journalists, bloggers, and influencers to write a story about you, your topic, or your company. Getting published can help boost a brand’s visibility, credibility and reputation.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

SendX

MARCH 18, 2021

It’s why you hear so many professional bloggers throw around the phrase, “the money is in the list!” One blogger, Bryan Harris, did just that to build his email list from scratch. In our example, notice that the blogger started his email by emphasizing that he planned to find and share “cool” places to “hang outdoors.”

Email Marketing 228

Email Marketing Planning Landing Pages Advertising Agencies 228

Biznology

SEPTEMBER 27, 2011

So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? But because we so so many people who are afraid of blogger outreach, due to the scary situation that others have blundered into, I wanted to walk through our process to show you how it’s done.

Blogger 80

Blogger Outreach Wikipedia PR 80

Biznology

OCTOBER 4, 2011

That’s fair enough, and surely a common question, and a question we must address close to the beginning of every sales call we make at Abraham Harrison , when we propose blogger outreach to a prospective client. The value comes from penetration, permanence, perseverance, and persistence. The clock is ticking.

Long Tail Marketing 80

Long Tail Marketing Blogger Outreach Verticals 80

Hubspot

OCTOBER 29, 2018

In other words, she was what most corporate folks would call, a “jack of all trades”. Most of the bloggers didn’t begin their careers in marketing either. So is the old saying that a jack of all trades is a master of none actually true? This isn’t intimidating to liberal arts majors or jack of all trades, though.

Peer-to-peer 67

Peer-to-peer Work Management Hubspot Paid Search Agency 67

Biznology

JULY 5, 2016

As I mentioned last month in Influencer Marketing Tools of the Trade , Dan Krueger and I are in the midst of an earned-media blogger outreach campaign on behalf of Skinny & Co. If you’re doing things right, you really should be aiming at doing 80%-90% of all the work for each and every blogger.

Outreach 140

Outreach Blogger Media Advertorials 140

Integrated B2B

NOVEMBER 18, 2013

With exhibits to design and logistics to plan, it’s easy to see why so many trade show marketers neglect social media. Budgetary concerns and tough sales targets make it easy to write off social media marketing as an ‘optional extra’ for a trade show. Social media and trade shows, however, can work together very well.

Trade Show 40

Trade Show Social Media Practices Media 40

Webbiquity

OCTOBER 22, 2020

Carefully evaluate whether it’s worth gaining any qualifications beyond the minimum requirements of your trade. You should then determine the best way of reaching out; a direct message on social media or an email is often the best option, though if the blogger has posted specific instructions or guidelines, be sure to follow those.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

Anyword

SEPTEMBER 22, 2022

Many bloggers use affiliate links on their blog posts in order to earn some money from their audience. Because the blogger or writer receives commission when someone engages with their content, an affiliate link may not be 100% unbiased. Well first, the Federal Trade Commission (FTC) requires it.

Blogger 98

Blogger Ad Frequency Content Transparency 98

Onalytica B2B

FEBRUARY 20, 2017

Ask them who they regard as influential, from whatever source – who they watch out for in trade publications, who they keep seeing at conventions, who they follow on Twitter, or which blogs they read, who they’re linked to in LinkedIn – or just who they happen to know is a mover or shaker in their field.

PR 170

PR First-Mover Advantage Blogger Advertising Agencies 170

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so. United States License.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

KoMarketing Associates

MARCH 13, 2018

Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers. Research important editors and publishers in your industry, including local news publications , trade publications and industry news sources to pitch news, content, or product announcements. pick up the phone and call.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Webbiquity

NOVEMBER 27, 2018

Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. It’s an excellent platform for promoting events as well as engaging with others during the gathering, whether it’s a corporate-sponsored conference, a trade show, or some type of community involvement. So, there’s hope.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Webbiquity

SEPTEMBER 21, 2010

Weekly news magazines are declining, newspapers are shriveling, and industry trade magazines are downsizing. Browse My Stuff is fee-based for sponsors, free for bloggers and offers more professional publishing power. “Traditional&# media is struggling. is free but doesn’t offer any filtering options for results.

Aggregators 100

Aggregators Blogger Media Curation 100

Navigate the Channel

JANUARY 3, 2023

Trade Publications and (Local) Newspapers. Trade publications are a classic place to send your news releases. Seek out digital-only publications and news sources (don’t forget the bloggers) and add them to your list. Distinguish among trade, consumer, local, regional and national outlets. Think business journals, too.).

Public Relations 65

Public Relations Contacts Tips Marketing & Strategy 65

Heinz Marketing

JULY 26, 2022

Reach out to an industry thought leader, blogger, or influencer. Host a conference, trade show, networking event, or webinar with another organization or help provide the monetary resources to put on an event through a sponsorship. Create joint content. Cross-promote different resources and events. Co-host or sponsor an event.

Advertising Agencies 83

Advertising Agencies Planning Co-Registration Bundling 83

ViewPoint

FEBRUARY 11, 2014

A business professor at Columbia University, Ruth is also the author of “Maximizing Lead Generation: The Complete Guide for B2B Marketers” and a guest blogger at Biznology and HBR.org. How valuable are trade shows? Click to start video at this point — Ever wonder how much value B2B companies derive from trade shows and events?

Trade Show 120

Trade Show Cold Calling Emarketing Sales Qualified Leads 120

Biznology

JUNE 13, 2017

Marketing trades in lists. They trade in automation. They trade in funnels and buckets and conversions. Advertising trades in targeting: geographic, demographic, psychographic, behavioral, and product-related targeting. In my experience, bloggers and influencers are extremely proud and protective of their own reputation.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Convince & Convert

MAY 5, 2015

Another great way of spreading the word is to get bloggers to talk about your upcoming product. If you pick the right bloggers, you’ll amplify the buzz by tapping into their audience. That’s what happened with Robinhood, an online stock trading app that managed to build a waiting list of more than 700,000 people using this strategy.

Buzz 157

Buzz Blogger Youtube Work Management 157

Contently

DECEMBER 2, 2021

Yet there’s still a huge need for more guidance; just look at how day-trading (Gamestop to the moon!) And tons of bloggers began offering their budgeting hacks. Take, for instance, Binance’s “ A Beginner’s Guide to Day Trading Cryptocurrency ,” which has an agreeableness score of.04

B2B Thought Leadership 90

B2B Thought Leadership Thought Leadership Paid Search Agency Work Management 90

Convince & Convert

JULY 17, 2015

Rather, attend any conference where bloggers in your niche vertical will be. We’ve attended all kinds of conferences—from pet blogging events to fitness blogger conferences—and they’ve all been useful in their own way. Use research tools to scout for vertical bloggers. Trade free samples for exposure.

Verticals 155

Verticals Blogger Conference Custom Publishing 155

Webbiquity

SEPTEMBER 26, 2023

An Expanding Event Ecosystem The state’s affinity for conferences, trade shows, forums, festivals, meetings, and events of all types has spawned an active and expanding ecosystem of event-related vendors. Sadly, Get Social Events, organizer of the now-defunct Minnesota Blogger Conference , was a casualty of COVID.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

Hubspot

APRIL 13, 2016

Whether you know it or not, every person that works for you is a potential blogger. Of course, your new blogger can’t write exclusively about mountain biking or pie crusts, but it’s your job to find a way to incorporate their expertise and frame it in a way that applies to your blogging goals. Set Your Bloggers Free.

Blogger 28

Blogger Paid Search Agency Lead Scoring Lead Ranking 28

nDash

FEBRUARY 1, 2022

For our fourth round, we have a real estate & insurance writer, a mortgage & legal writer, a fitness blogger, and a journalist with expertise in the Deaf/HOH community. My name is Dawn Colclasure and I am a “writer of all trades.” Seamus McKale. My name’s Seamus. Dawn Colclasure.

Communities 97

Communities Ad brokers Blogger Case Study 97

Contently

JUNE 24, 2021

Yet there’s still a huge need for more guidance; just look at how day-trading (Gamestop to the moon!) And tons of bloggers began offering their budgeting hacks. Take, for instance, Binance’s “ A Beginner’s Guide to Day Trading Cryptocurrency ,” which has an agreeableness score of.04

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Paid Search Agency Work Management 84

ViewPoint

JUNE 30, 2015

Listen to presentations at trade shows. James is a regular guest blogger with ViewPoint. Marketing management must travel with salespeople and listen to a few dozen sales presentations. What are the qualifying questions? Inside sales? Listen in on the phone calls. Listen and take notes. Ask the reps. Listen and take notes.

Sales Qualified Leads 120

Sales Qualified Leads Telemarketing Trade Show High Quality Lead 120

Writing on the Web

MAY 22, 2013

Having guest bloggers post content for your blog can be a great tool to get more readers to visit your site. Guest blogging has recently become much more common, likely because bloggers are seeing the good things that can come to their blog when they invite others to share. So how do you find guest bloggers? Photo Source).

Blogger 100

Blogger Marketing Proposals Small Business Marketing Opinions 100

ViewPoint

OCTOBER 16, 2012

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. "So That they would completely fill out the trade show lead forms.”. So what do you want from your salespeople?” I asked the marketing manager.

Trade Show 120

Trade Show Sales Qualified Leads Forecasting CRM 120

Envy

MARCH 25, 2019

Your ecosystem may have transitioned somewhat online to LinkedIn, Reddit, and Facebook (the list goes on), but it’s still fulfilling the same role as professional associations, trade forums and conferences. Trade shows. Much as I wish that trade shows would vanish into thin air, the internet hasn’t killed them.

B2B Marketing 101

B2B Marketing Planning Trade Show B2B 101

Valasys

JULY 20, 2020

Accordingly, B2B brands and trades can practice marketing straight from their respective social media accounts. B2B retains a time-consuming trade process than B2C; usually, it denotes that users devote time studying resolutions, self-educate and influence their followers and communities through several social networks.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

ViewPoint

MAY 9, 2013

It also could be a great way to maintain a relationship with journalists, find guest bloggers and stay in touch with trade show attendees. The LinkedIn Contacts tool that began for some select users could help marketers organize, maintain, and nurture business contacts. Via ComputerWorld.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

Sharpspring

APRIL 27, 2021

Anyone can be an influencer: an executive who gains a following on LinkedIn; a teenager who posts pictures on Instagram; a homemaker who attracts an audience on Pinterest; a drummer who uploads YouTube videos with tips and tricks of his trade. Don’t forget Twitter, TikTok, WhatsApp, Facebook, and bloggers with their own sites.

Work Management 92

Work Management Marketing Management Paid Search Agency Planning 92

Outgrow

DECEMBER 20, 2022

You generate one press release that would’ve cost three or $400 and generated more than 10 million in revenue, over 150 articles, Wall Street Journal, Washington Post, New York Times, a lot of the food trade publications, dozens and dozens of newspapers, across the US and it even spawned international pickup as well.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Hubspot

MARCH 13, 2012

As a guest blogger, you need to have the skill sets of an SEO expert, a public relations professional, and obviously, a blogger , in order to be successful. Talk about a jack of all trades! Most guest bloggers do this as a result of having no (or a poorly crafted) guest blogging strategy. 1) Having NO Strategy.

Blogger 28

Blogger Guidelines Work Management Lead Scoring 28

B2B Marketing Savvy

OCTOBER 6, 2009

Companies, bloggers and other “word-of-mouth” marketers are advised to disclose any “material connections” (payments or receipt of merchandise and/or service, in kind) that consumers would not expect. A blogger (or two) in the crowd reports on the event and reactions. The Guides were last updated in 1980. Where is the line?

Blogger 40

Blogger Rules Word of Mouth Advertising Agencies 40

Salesforce Marketing Cloud

NOVEMBER 29, 2023

A makeup brand might use beauty bloggers or social influencers as affiliates to promote its lip gloss and bronzers online. For instance, many vendors rely on events like trade shows to highlight their solutions and attract prospective partners. Below are a few examples to help illustrate this point. Channel sales types Affiliates.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111