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Enhancing Trade Show Presence: Moving Beyond the Booth

Webbiquity

If your business relies on trade show participation to at least some degree, you obviously want to optimize the time, effort, and money you invest in the undertaking. Accomplishing this objective requires properly preparing and staffing your trade show booth. Guest post by Jessica Kane. Image Credit: JD Lasica.

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The Trade Show Countdown: How to Prepare Your Business for a Trade Show

Webbiquity

If you are like most business owners or managers, trade shows are part of your marketing plan for the coming year. So, you need to get the most out of your participation in every trade show. A key element in optimizing trade show participation is proper advance planning. In 2017, 79% of U.S.

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Best practices for using social media at a trade show

Integrated B2B

With exhibits to design and logistics to plan, it’s easy to see why so many trade show marketers neglect social media. Budgetary concerns and tough sales targets make it easy to write off social media marketing as an ‘optional extra’ for a trade show. 6. Post summaries of trade shows and other events.

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Founders: Market Yourself, Not Just Your Business

Webbiquity

Though it requires a significant time commitment, writing a blog is a great opportunity to get your personal voice across, show off your expertise, and drive organic search traffic. It’s important to keep a blog regularly updated in order to show that you and your business are still active. Start a blog.

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Marketing’s Wish List to the Sales Department

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. "So I could not write fast enough. That they would completely fill out the trade show lead forms.”. Wow, I couldn’t write fast enough.

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Good Reads for B2B Marketing - Protect Your Online Reputation

ViewPoint

Mobile-optimized landing pages are essential to taking advantage of the trend toward fewer desktops and more smartphones and tablets, Abraham Nord writes. It also could be a great way to maintain a relationship with journalists, find guest bloggers and stay in touch with trade show attendees. Via Marketing Land.

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How to Develop Fresh Ideas for Your B2B Content Marketing Program

KoMarketing Associates

In B2B marketing, it can be difficult to think of content topics to write about on a monthly, or even weekly, basis, especially if you’re in an industry that has a lot of regulations or limits the type of information that can be shared (e.g. Does the same person (or team of people) write all of your blog content?